If you're interested in the up-and-coming field of behavioral economics, then this book is what you need to get up to speed. Fun, informative, and friendly, "Predictably Irrational" is the perfect mix of entertainment and information.
Behavioral economics has been all the rage in recent years. Ariely discusses the newest trend in economics and it's impact on the field. No prior knowledge is required: Ariely begins his discussion with a definition of the topic (hint: it's in the title).
Once you've been introduced, Ariely makes his case. From selling candy at a table to computer experiments and everything between, a variety of interesting and relevant experiments and stories from real life bring the material home. Once you've started, you won't want to put it down.
Recommended for people interested in: Economics, Psychology, Behavioral Sciences, and the like.
