“The premise of this book is simple and direct: Shakespeare makes modern culture and that modern culture makes Shakespeare.” Award-winning Shakespeare scholar Marjorie Garber demonstrates her thesis with an often astonishing array of contemporary appropriations, including Stratford Bard influenced rock lyrics, advertisement campaigns, and management primers as well as more respectable plays, novels, and ballets. Her trenchant examination of ten major Shakespearean dramas shows how each has been mined not only for its archetypal messages, but also reshaped to reflect more modern preoccupations.
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