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Is bundling ebooks with print books a good idea?
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02-07-2012 01:00 PM
Re: Is bundling ebooks with print books a good idea?
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02-07-2012 02:05 PM
I think bundling is a good idea if and only if the cost is reasonable - i.e., the bundle costs $2 more or the ebook is free with the purchase of the print book.
Part of the resurgance of vinyl for music (see the review-system-is-fould-up thread in this forum for more of that discussion) has been that often if you buy the vinyl the digital copy is included.
For me, however, I buy in eformat because I live in a teeny tiny house and have no storage space for more books, so I doubt it would change my personal buying habits, but I expect that a lot more people would buy HCs (the publishing industry's bread and butter) if the digital file was included for free.
Re: Is bundling ebooks with print books a good idea?
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02-07-2012 04:04 PM
Yes, I think it's a good idea. Or they could bundle a HC with every ebook. I love my Nook but the whole "ownership" model and cost of ebooks is a train wreck.
Re: Is bundling ebooks with print books a good idea?
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02-07-2012 06:41 PM
I think more and more, we have to recognize that the way people think about content is shifting. Especially where e-content is concerned, people really like the flexibility of viewing it on multiple devices.
Take the growth of the BluRay+DVD+Digital Copy combos.
Or a multitude of other bundled services.
I think it is more of a sea change for publishing than it was with video. So, I think it may take longer for bundling to become standard.
Of course, for the content to continue to have value, this will naturally lead to a devaluation of the physical printed copy.
As much as I love books, I see them becoming a niche product. More of an emphasis on POD and higher-end hardcovers. By high-end, I mean both limited editions as well as a greater shift back to quality materials for the hardcovers that are done.
Re: Is bundling ebooks with print books a good idea?
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02-07-2012 07:52 PM
RHWright wrote:I think more and more, we have to recognize that the way people think about content is shifting. Especially where e-content is concerned, people really like the flexibility of viewing it on multiple devices.
Take the growth of the BluRay+DVD+Digital Copy combos.
Or a multitude of other bundled services.
I think it is more of a sea change for publishing than it was with video. So, I think it may take longer for bundling to become standard.
Of course, for the content to continue to have value, this will naturally lead to a devaluation of the physical printed copy.
As much as I love books, I see them becoming a niche product. More of an emphasis on POD and higher-end hardcovers. By high-end, I mean both limited editions as well as a greater shift back to quality materials for the hardcovers that are done.
I totally agree with you, but if you read some of the posts on the "Review system is fouled up" thread, you would see that some posters violently disagree with us. It's apparently a very emotional issue for some. The fact that the supply side of the microeconomics seems to believe that the future rests primarily with electronic images and text is evident (at least to me). Why else would we even see these technologies in such widespread use? Why else did so many readers receive NOOKs and Kindles as holiday gifts? Why else are so many elderly people learning how to use this technology, instead of simply continuing to purchase paper books?
It's a mystery to me ... ![]()
Re: Is bundling ebooks with print books a good idea?
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02-07-2012 08:13 PM
According to the article, BN tried this two years ago. This was before the NC, NST, and NT. I would love to get an ebook as a bonus for buying an ebook.
Re: Is bundling ebooks with print books a good idea?
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02-08-2012 09:59 AM
@deesy58:
Kinda tuned out that thread when it became so much about other stuff.
I think we are losing something special with the decline in physical books and B&M stores that sell them, new and used.
Like any advance, there are trade-offs. New benefits that balance with what is given up.
Cell phones, microwaves, video recoding, the Internet, computers, e-mail—all popularized in the last 30-or-so years and have had profound effects on the way many of us live our lives. They've had amazing benefits. But they have changed how we do things, and society in general, in negative ways that have to be weighed along with those benefits.
Change happens. You can't stop or fight it. It's how you cope with and manage that change that matters.
I think that's the big struggle the industry's having with e-books. They are still trying to fight the change, rather than focusing on finding ways to make the change work for them and their consumers.
Re: Is bundling ebooks with print books a good idea?
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02-08-2012 11:51 AM
RHWright wrote:
Change happens. You can't stop or fight it. It's how you cope with and manage that change that matters.
I think that's the big struggle the industry's having with e-books. They are still trying to fight the change, rather than focusing on finding ways to make the change work for them and their consumers.
I think the eventual elimination of paper books is overhyped. Will paper books become more a niche market? Absolutely, but just like CDs are still sold even though mp3s are far more popular, I think some books will always be produced in paper copies.
Children's picture books aren't the same on an electronic device; sure some of the e-kids'-books are very popular, but you can't do "Pat the Bunny" on a NOOK.
I don't think we'll ever completely eliminate paper nonfiction and paper scientific textbooks because some of the notetaking done doesn't translate to typing because it isn't typical qwerty; typing fractions and math functions on a computer sucks, let alone on a tablet. Maybe current students aren't bothered by it, but I could never have done Advanced Inorganic Chemistry or Differential Equations without a pencil and paper and a book I could highlight, write in and cross out... Heck, I could barely do some of PChem 2 (imaginary particles spinning imaginary directions in imaginary space is a stretch for my literal brain) with those things...
I haven't yet heard anyone satisfied with Bible study on an ebook. Reading, using during services, yes. Study, not so much.
Maybe novels and bestsellers won't be mass-produced and only the wealthy will have bookshelves of their favorite contemporary fiction, but I think at least even then some hardbacks will be produced. I do think MMPB will be completely replaced by ebooks, though...
Re: Is bundling ebooks with print books a good idea?
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02-08-2012 12:55 PM
deesy58 wrote:
RHWright wrote:I think more and more, we have to recognize that the way people think about content is shifting. Especially where e-content is concerned, people really like the flexibility of viewing it on multiple devices.
Take the growth of the BluRay+DVD+Digital Copy combos.
Or a multitude of other bundled services.
I think it is more of a sea change for publishing than it was with video. So, I think it may take longer for bundling to become standard.
Of course, for the content to continue to have value, this will naturally lead to a devaluation of the physical printed copy.
As much as I love books, I see them becoming a niche product. More of an emphasis on POD and higher-end hardcovers. By high-end, I mean both limited editions as well as a greater shift back to quality materials for the hardcovers that are done.
I totally agree with you, but if you read some of the posts on the "Review system is fouled up" thread, you would see that some posters violently disagree with us. It's apparently a very emotional issue for some. The fact that the supply side of the microeconomics seems to believe that the future rests primarily with electronic images and text is evident (at least to me). Why else would we even see these technologies in such widespread use? Why else did so many readers receive NOOKs and Kindles as holiday gifts? Why else are so many elderly people learning how to use this technology, instead of simply continuing to purchase paper books?
It's a mystery to me ...
Actually, everyone in that thread agreed with this EXCEPT you, dessy58. LOL. I guess we now all agree?
Re: Is bundling ebooks with print books a good idea?
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02-08-2012 03:15 PM
keriflur wrote:
deesy58 wrote:
RHWright wrote:I think more and more, we have to recognize that the way people think about content is shifting. Especially where e-content is concerned, people really like the flexibility of viewing it on multiple devices.
Take the growth of the BluRay+DVD+Digital Copy combos.
Or a multitude of other bundled services.
I think it is more of a sea change for publishing than it was with video. So, I think it may take longer for bundling to become standard.
Of course, for the content to continue to have value, this will naturally lead to a devaluation of the physical printed copy.
As much as I love books, I see them becoming a niche product. More of an emphasis on POD and higher-end hardcovers. By high-end, I mean both limited editions as well as a greater shift back to quality materials for the hardcovers that are done.
I totally agree with you, but if you read some of the posts on the "Review system is fouled up" thread, you would see that some posters violently disagree with us. It's apparently a very emotional issue for some. The fact that the supply side of the microeconomics seems to believe that the future rests primarily with electronic images and text is evident (at least to me). Why else would we even see these technologies in such widespread use? Why else did so many readers receive NOOKs and Kindles as holiday gifts? Why else are so many elderly people learning how to use this technology, instead of simply continuing to purchase paper books?
It's a mystery to me ...
Actually, everyone in that thread agreed with this EXCEPT you, dessy58. LOL. I guess we now all agree?
I don't think you and I read the same posts, and I don't think you really understood my position. I apologize for not being able to state it more clearly.
It is my opinion that paper books will slowly fade away until you and I will no longer be able to drive to our local bookstores to browse and purchase them. I believe that the process has already begun, and that the citing of narrow exceptions does not disprove the rule.
I guess that only time will tell.
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