05-13-2011 06:32 PM
I once had a bad tooth and the root canal therapy failed.
So I guess I could say that root canal does not work just pull the tooth.
So far, it is only ONE NC, it can not even be verified that the OP is telling the truth or doing it right.
Give it time, don't panic.
05-13-2011 06:38 PM
I don't see any panicking in this thread, just some people interested to see if anything comes out of this.
05-13-2011 06:51 PM
B&N may try, but IMHO it's impossible to prevent rooting. Just look at Apple! But what is telling if they are indeed trying, that means they've thrown in the towel as far as their app store goes. The only reason I can see for B&N to take this step is if they know the app store will continue to be so lame they can not possibly hope to ever compete in an open market.
05-13-2011 07:28 PM
It is still early so who knows what cleaver hackers can do. However, I am not surprised by this at all. B&N is certainly not making a reasonable profit on the sale of NCs. They expect to make money on the sale of books, magazines and apps. A rooted NC is not driving sales of books & magazines. Actually, I am surprised they made it so easy initially. I still think a Samsung Galaxy Tab Wifi is a better value as a general purpose tablet.
05-13-2011 08:23 PM
Anyone know what the profit margin is on one of these bad boys? Also, how many of you rooters would not have gotten the nc if it could not be rooted? And lastly, how many rooters still buy nookbooks from time to time?
I dont have the slightest clue what any of those answers would be, but I'd make a blind wager that b&n makes more of a profit selling rootable NCs.
05-13-2011 08:43 PM
Chuck4Prez- interesting question, I for one specifically got the NC to root it. I was looking for a viable alternative to having 3 separate devices, my iPod Touch, my Kindle, and a Tablet. The rooted NC fit the bill nicely, and has done just that for me. So I would probably have not purchased it if not for the option of rooting it. I would assume others also fit into this catagory, but how many, who knows?
From the Kodak Gallery, A powerful & Moving Commercial:
05-13-2011 09:05 PM
I looked at this a while ago and parts cost is around $180. You need to add manufacturing, packaging, shipping, warranty and advertising costs. Then add a reasonable profit and the NC should cost about $300 or more. If they are making a profit it is not much. Any tablet company would be out of business selling the NC. I know you may not believe this but the Apple iPad is considered to be aggressively priced. That is why tablet companies with similar quality tablets are having a problem competing on price.
05-13-2011 09:30 PM
The OP in that thread was updated to say this:
***Edit as of 9:09 PM EST... We have confirmed that another "46" has rooted... Looks like my bud just has a partially broken NC, so move along....
05-13-2011 09:51 PM
So, let us assume that at some point in the future, we now know it is not today, that BN figures out how to make the base OS "non-rootable", meaning the option to boot from the SD card at all is gone from the internal. There are ways to mount the internal, and you can then replace u-boot.bin with one of the other dual-boot versions. If somehow BN figures out how to get past this, simply take the back off your Nook, Google for the take down instructions, and replace the internal SD card with one of your liking.
As to the cost workup that is earlier in this thread that came to a parts cost of $180, I'd like to know how you arrived at that figure, and what economies of scale you assumed. It is certainly possible that BN sells the Nook Color as a loss leader assuming that book sales make up the difference, this could be why eBooks cost what they do. This is quite common now with ink jet and laser jet printers, the profit is made off the consumables.
05-13-2011 11:34 PM - edited 05-13-2011 11:36 PM
If somehow BN figures out how to get past this, simply take the back off your Nook, Google for the take down instructions, and replace the internal SD card with one of your liking.
Ah, not so much. The internal memory is not on a card, but permanently mounted to the PCB...
It could very well be a BGA surface-mount part, since there don't appear to be any thru-holes and there are components directly on the other side of the PCB. So no hobbyists are going to be pulling this off.
You may be thinking of the original Nook, since it had two internal microSDcard slots.
05-14-2011 12:06 PM
As far as the $180 cost I arrived at it using a iPad teardown cost analysis I found on the web. My estimate is approximate. Their cost for the iPad wifi model is ~220. The 220 is consistent with a 499 selling price. I subtracted items and adjusted items like the battery. We know Apple squeezes suppliers and B&N does not have this leverage so I added a percentage back in. I did this in December so it may have changed since then. I saw some company selling this analysis. I do not know what their estimate is.
05-15-2011 12:07 PM
I just had a colander-worthy thought--what if the NC that wouldn't boot from the SD card is one of the ones with the new partition and the one with a similar SN that did is one of the ones without the new partition?
Just a crazy thought that just popped into my head. lol
05-15-2011 01:06 PM
I'm pretty sure after reading the xda thread that the unbootable nook did have the new partition and the 1.2 preloaded. I have no idea about the one that was able to boot from usd.