10-29-2010 11:53 PM
I took my Nook along so that I could read while waiting in line to vote early today, but didn't get a single page turned.
I spent the entire 30 minutes demonstrating and praising my Nook to the people near me. We were in one of those twisty-turny queues, so lots of folks were looking and asking questions. One lady was going home to order after she voted and several others were "very impressed."
Wouldn't it be a great idea if B&N gave each Nook owner an individual coupon code that we could share with folks to whom we "sold" Nooks? The new Nook buyer would get a % off discount and the Nook "seller" could get a NookBook credit or other incentive.
Other online merchants offer such promotions .. just thinking!
10-30-2010 12:19 AM
referral bonuses would be most welcome. Credit for 'selling' the nook in terms of store credit for purchase... a small discount if the purchaser uses the referral code.
We all know the profit is in the book purchases and not the reader itself.
It makes sense and would make people more likely to help promote the reader itself and 'demo' it.
It comes back to the very basic and simple idea of "help us help you!".
Make your biggest fans also your biggest asset.
¡sʞooq ɹǝʎ ,uıןɐǝʇs sɯnɹoɟ ǝɥʇ uı ǝɹɐ sǝʇɐɹıd ¡sǝou ɥo
10-30-2010 01:49 AM - edited 10-30-2010 01:50 AM
I "sell" my nook ALL the time! Whenever anyone asks, I give them my nook top two best reasons to buy it over Kindle! Then if we have time, we go from there.
10-30-2010 11:07 AM
I do this all the time too. Everywhere I go with my Nook, which is EVERYWHERE, people ask me about it. First they ask me if it's a Kindle, because it's the only one they've ever heard of. I politely explain to them that, no it's not a Kindle, it's better - it's a Nook from B&N. Then I proceed to explain to them why it's better. I usually always spend all of what would have been my reading time showing them all the great features. By the time I'm done with my "sales pitch" they are usually always ready to at least go home and research it more or just buy one. Since I got my Nook in June, I've probably had a hand in selling at least a dozen. Some sort of "reward/referral program" would be awesome.