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I think eMagazine prices are misleading
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08-26-2010 09:41 PM
I was playing with the store on my Nook and was really impressed by the magazine prices. For example, I picked "National Review" at random and saw that it cost $3.95 an issue, or $4.95 for a subscription. "Wow," thought I. "These magazines are early adopters, expanding their readership through cheap subscriptions in a digital form that has approximately zero distribution costs. How clever of them!"
Looking at the bn.com page for the magazine, I found the catch: that's $4.95 per month.
Holy cow. First, that's $59.40 a year. I could subscribe to the physical version for $29.50 (and apparently get a free book as a gift). Second, I have never, anywhere, ever seen magazine subscriptions priced monthly. They are universally priced annually. Upon reviewing the Nook screen, sure enough, there it is at the top: "Monthly Subscription: $4.95". I missed that in favor of the large-font, glowing "Subscribe for $4.95" button on the touch screen. Tapping that button gives the prompt, 'Would you like to buy "National Review" for $4.95?", again with no indication that you're buying a monthly subscription.
I have to say that I think this is misleading. Again, magazine subscriptions are pretty much always priced annually. While I'm sure there are exceptions, I've never seen one. While the monthly cost seemed awfully cheap, it didn't seem unbelievably cheap given the low marginal costs of digital copies and the promotional benefits of getting readers hooked with inexpensive trial subscriptions.
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08-26-2010 10:18 PM
I'm a satisfied subscriber to National Review on the Nook. In the case of NR, I really have no problem with the monthly pricing structure. If that's the way they want to price this product, that's what I'll choose whether to buy. I see no need why the digital product necessarily has to mimic the pricing structure to which print edition subscribers have become accustomed. If I choose to pay more in the long run for the convenience, that's my choice.
That being said, I agree that B&N needs to build some elasticity into its magazine pricing structure. Where it gets comical is "Wilson Quarterly," which as you can tell by the title is published four times per year. Yet with the Nook subscription you are charged $2.32 per month. So you will be charged a small fee in nine months out of the year when you get NO magazine at all. Very strange.
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08-26-2010 10:33 PM
Oh, I don't mind them charging any price they want. If NR wants to ask $20 per issue, that's fine by me. I wouldn't pay it, but that's their right. What I object to is the nonstandard pricing structure that is only mentioned in the (relatively) fine print. Only one of the three places on the Nook where the price was listed stated that it was monthly and not annually, and that was (in my opinion) the least prominent of the three.
Suppose a phone company advertised service for only $10.00. I'd assume that they were listing their monthly price as is standard practice among phone companies, and would be quite surprised to learn that it was actually $10.00 per week. Suddenly their price goes from "very cheap, but plausible" to "not cheap at all, although not unreasonable".
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08-27-2010 12:29 PM
At first I was put off by the monthly pricing. Now I kind of like it (Analog subscriber). It means I can stop my subscription at any time and not have to worry about trying to get a refund.
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08-27-2010 12:35 PM
I subscribed to Analog, too; I was really glad to see that it became available! (Side note: does the new November issue crash on the 3rd and 4th pages for you? It does for me.)
I hadn't really considered that advantage to monthly pricing, but that's a good point that I could agree with. I'd still prefer that they highlighted the arrangement, though, maybe by changing the "order" button to say "Subscribe for $4.95 per month" and the confirmation prompt to say 'Would you like to buy "National Review" for $4.95 per month?' In other words, err on the side of making sure buyers are aware of what they're buying.
Re: I think eMagazine prices are misleading
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08-27-2010 12:45 PM - edited 08-27-2010 12:46 PM
Unless they have changed programming in the last 24 hours due to your post, the shop feature on the nook is very clear that this is a monthly subscription. (At least on my nook, which is the only one I have to test.)
Unlike books, when you browse magazines, no prices are listed on the main page. When you select an item to view its details (using the handy little "o" button to the right on the touchscreen) it lists the Title (in nice big print), the publisher, the Single issue price, and, in the same size font, the Monthly Subscription price.
Maybe I'm like an Einstein or something, but this seems blatantly clear to me.
Admittedly, monthly subscriptions are not standard practice for magazines. Newspapers, yes. Magazines, no. But I don't think they could make it clearer on the nook or on bn.com.
It is counter-intuitive that weeklies, quarterlies, and other non-monthlies are charged out on a monthly basis. That, to me, would at least be a valid gripe. To say that the pricing is unclear or misleading is not, in my opinion. It's right there at the top of the page.
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08-27-2010 12:52 PM
Yes, it does. It is the TOC for the Reader's Pages that crashes. If you use the got to from the cover, you can skip to other areas of the issue without problem.
I sent a message to customer service. Have not heard back yet.
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08-27-2010 12:54 PM
RHWright wrote:
It is counter-intuitive that weeklies, quarterlies, and other non-monthlies are charged out on a monthly basis. That, to me, would at least be a valid gripe. To say that the pricing is unclear or misleading is not, in my opinion. It's right there at the top of the page.
Right. To me it would make more sense to be charged when a magazine was delivered. For monthlies, monthly. For quarterlies, quarterly.
J
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08-27-2010 01:02 PM
@RHWright: My point is that it says "monthly" in one place only - which happens to be the one place I'd be least likely to look. In fact, it wasn't until I was looking at the same magazine on bn.com that I first realized that it wasn't an annual subscription. I'm not an Eintein but neither am I chopped liver, or so I'd like to believe.
In my case, it'd simply never occured to me to look for the word "monthly" because in my previous experiences I'd hadn't seen or heard of a monthly magazine subscription.
@FeralWriter: You seem to have discovered my post in another board discussing the problem.
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08-27-2010 01:24 PM
@Kirk-
Reading your post again, your reply, and looking at the nook store interface again, I can see your point.
If you are foucsing on the touchscreen, it could be easy to miss the info that's right at the top of the page. From a user-interface design standpoint, redundencies probably should have been built in. Each "breadcrumb" that leads a user along the points to purchasing should make what they are buying clear.
Properly, it should be at the top of the page, noted at the end of the overview, say something like "Subscribe at a monthly rate of..." (or something similar that will fit the character limit)on the touchscreen, and mention the subscription terms briefly on the confirmation screen.
Then, I think, no one could seriously debate that it was clear.
Along similar lines, by slightly OT, it would be nice if the confirmation screen would include a reminder that the local sales tax rate for my billing address may apply to my purchase. It's no biggie, but I always do a double take at my invoice prices, because NC (or at least B&N for the State of NC) only recently charging tax on e-books. And thanks to the way the nook works, I can physically be in a location with no sales tax (say, Deleware) but still be charged NC sales tax because that's where the e-book is being "shipped" to! Arrggh. ![]()
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08-27-2010 01:26 PM
This is an issue where you have to shop around. Some magaizine subscriptions are good deals and some are a bad idea, unless you want to "pay for the convenience".
Considering how poorly the nook is about keeping track of highlighted passages and storing notes, I probably would not choose the electronic version of any magazine for the nook, but would for the kindle.
For instance, Dell Horoscope is $1.99 per issue electronically, which comes to $24 a year. Their newstand price is $4.99 and since I'm only interested in keeping back issues for their articles, it makes sense to acquire the electronic version, even though a yearly subscription of the physical magazine can be found close to the $24 yearly electronic price.
But I would never pay more for the electronic version of any magazine. I'm at the store quite regularly, so picking up a magazine is not an inconvenience.
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08-27-2010 01:44 PM
Re: eMagazine bi-monthly prices are misleading
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12-23-2010 11:50 AM
American Photo is a bi-monthly publication. So please explain to me why one issue costs $4.99 and the subscription is $2.99 per month. What's the difference? Actually, the subscription costs $5.94 more per year than purchasing the issues ala carte.
Moreover, currently, I can subscribe to the hard copy edition for around $13 per year; or, I can subscribe to the digital edition for $35.88. Huhmmmmn...what is wrong with this picture?
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12-23-2010 02:00 PM
That's for 26 issues. It's issued bi-weekly. $4.95 per month times 12 = $59.40 and divided by 26 issues = $2.47 per issue.
It's monthly because you CAN cancel at anytime, and then quit paying. With a yearly subscription, you get a year's worth, whether you want it or not. So, if after the first issue (actually....you get a 14 day FREE trial...so timing it right, you'll get two free issues and can then opt OUT without paying a penny)
That $29.50 price is for new subscribers of the printed edition only.
I don't know about National Review....some (but NOT all) emagazines have no advertisements in them.
Anyway....I don't see how the pricing is misleading, all I see is that you didn't properly read what you got. And if it's new to you (the subscription) you can now go cancel it and pay NOTHING.
Don