Status: Under Review
One of the largest complaints I hear about NOOK devices is the requirement to have a Credit Card on the account. While I personally feel that there is a completely valid reason for the requirement (the Social DRM that BN employs is easily the most permissive and flexible of the major DRM choices available today), I understand the hesitance of some people to storing their personal billing information online.
An easy way to make customers happy would be to simply allow, as a customer choice, the ability to encode books with either the BN Social DRM or the more standard ADEPT DRM. By default the devices can still prompt for Credit Card information upon registration and the BN Social DRM can still be the go-to DRM model, but an option in the account management section of BN.com would allow a customer to change their DRM style. Thus both the customers and BN are happy - for the vast majority of accounts BN is still capturing the billing information and making impulse shopping easy, but for those who are reticent of the system there is a second option to make them happy.
This would also have a number of tangential side effects that would be a boon to the system. For example, an account using ADEPT would not require a Credit Card to be listed on the account but could still make purchases via Gift Card, making it the perfect account for parents who want to buy an eReader for their child but don't want them to purchase in excess of a certain amount. Likewise, it also makes a great system for people who have chosen not to use Credit and Debit cards and thus wouldn't have access to the NOOK ecosystem.
While there may be some additional costs to roll out the system (the so-called "Adobe Tax" to license the ADEPT encoding system in particular), I believe in the long run it would be a popular option that expands the reach of the NOOK business into markets that it is currently underserving.
*I tried submitting this feedback at the store level but my manager got a bit confused by all the technobabble, so I'm forced to make you do the hard work Alex. Apologies. *
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