1. Why not build an App which allows a customer to take a picture of product/UPC Code in a store and add the item to their wish list.
2. Also for those who loved their recent purchase, allow them to take a picture of the book/item/UPC Code, login to their BN Account, and complete a purchase for gifting.
This is using the same tech that banks are using to deposit checks directly in to your bank account.
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