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Inspired Wordsmith
BFCoughlin
Posts: 518
Registered: ‎03-08-2011
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Half an hour--really?

I've been following the thread about misleading advertising.  Alas, it seems everyone does it--and that's a shame. But I guess it just means that we need to see the up front "information" as hype and dig deeper to the real stuff.  Take claims about battery life.  A year ago, I bought a Nook Color.  It was advertised as having about 8 hours battery life with wifi off.  That is, indeed, about what I got...maybe even a little more. My husband bought an original Nook.  Its battery was supposed to last a month.  Tables even showed 8 hours vs. a month.  But after the asterisk a month was based on an hour of reading a day.  So--not a month, actually 30 hours.  Yes, still way better than the NC; but why not just say, "30 hours"? 

 

Now we have the new NST with the small print reading, "1 month with wireless off based on ½ hour of daily reading and a 1 page refresh per minute." The Kindle touch month-long bettery is also based on half an hour a day.  These devices are for READERS!  How many people read only half an hour a day--and turn pages that slowly?  Why not say, "15 hours"?  

 

It does seem that the glow light version's battery does not last as long as the plain NST based on B&N's specs: the regular NST's estimates are based on an hour a day.