10-16-2012 01:21 PM
There's a remarkably simple solution to this apparent problem, one that works for nearly any kind of software. Provide two modes: novice and expert.
Since this solution has been widely known and available for decades, ...
But how would someone who is 23 years old with a brand new MBA and looking to increase the value of their stock options, know that ???
Gosh, Dean, you're implying a disruptive shift in perspective. Everyone seems to assume that the younger generation -- those who have grown up with ubiquitous digital devices and Internet access -- know more about these technologies than us old fogies who learned to program on unit-record machines. Could the reverse actually be true? My head may explode!
10-16-2012 03:29 PM
"Since this solution has been widely known and available for decades, any company (***cough***Google***cough***) that decides to treat all users as novices is just demonstrating an arrogant and autocratic mindset."
I believe I've heard these sentiments before -- in a different context. Oh, that's right! It was UNIX users talking about Microsoft Windows.
10-16-2012 04:21 PM
The rationale for not doing it seems to be every bit as thickheaded as some of Gates and Jobs decisions: the folks at Google don't like dialog booxes asking where to save things. They are apparently also opposed to file managers. Everything ought to be a database, not an object.
This sounds quite likely. With ICS, they solved a problem, the complexities imposed upon all users by the partitions required to for both the native Linux filesystem assumed by Android for its executables and a FAT partition. Their solution allows a simpler face to be presented to the consumer. So, set it up in the internal flash, leave out pesky external flash memory, and that makes it easier to mandate presenting that simpler face across the board.
Obviously the second step of not having a slot to allow pesky external flash memory means that the simplest solution also creates a new problem in the lack of an SD card slot, but they want to push people into getting their digital life stored on their Google cloud anyway, because it creates market barriers to disruptive entrants, so they decide to live with the new problem and just market the Google cloud services as the solution.
None of that is surprising: the long standing alternative to the walled garden as a barrier to entry is seducing customers into reliance on proprietary features and services as a barrier to entry. Similar "network economies" lie behind Microsoft's de facto monopolies in a number of PC software markets.
Big firms always try to establish barriers to entry into the markets where they have a substantial market share. So there's never any reason to be surprised that that's what Apple, Amazon, Google, and of course B&N are trying to do. The question is never whether they try to establish barriers to entry, but always the height of the barriers they can erect, given the market terrain and the actions of their rivals.