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paulgoatallen
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Registered: ‎08-16-2007
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Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

Okay people:

Here's something pretty cool. One our favorite writers (and frequent visitor here), Kat Richardson, is looking for a little advice from the paranormal crew. With her newest novel Underground (Greywalker #3) about to be released, she is looking for ideas regarding "schwag" – the fun "gimmee" items that authors give away at signings and such. She's looking for something that is appropriate, affordable, fun and customizable with her website and book info.


The person with the most helpful idea will receive an autographed ARC of Underground as well as the first new schwag item when it arrives. How's that for cool? Let's help Kat out – any ideas?
Paul
"There never can be a man so lost as one who is lost in the vast and intricate corridors of his own lonely mind, where none may reach and none may save..." – Isaac Asimov, Pebble in the Sky
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LordRuthven
Posts: 1,336
Registered: ‎09-07-2007
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

I like widgets, and am thinking about creating one of my own. I imagine this as a little box that fans could put on their webpages, that would feature rollover features (possibly a book synopsis, character bio, link to buy the book, etc.).
 
Maybe she could also print up some business cards for her p.i. character. Include an e-mail address on the card so that when people send e-mail to it, it would lead into one of those "viral marketing" games that could help immerse the reader into the world of the book somehow.
Derek Tatum
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Chomp
Posts: 1,241
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

How about bookmarks, perhaps with some renderings of representative characters, both good guys and villains. I know Jeanne Stein uses magnets, which are great.
 
Carol  
So many books, so little time...
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PhyllisJ
Posts: 1,459
Registered: ‎11-19-2007
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

I like bookmarks or magnets,
Phyllis
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Cemetery-Cat
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)



PhyllisJ wrote:
I like bookmarks or magnets,


in the shape of a gun? That would be cool.
Synde
eenie meanie chili beanie..the spirits are about to speak...
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Cemetery-Cat
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)



Maybe she could also print up some business cards for her p.i. character. Include an e-mail address on the card so that when people send e-mail to it, it would lead into one of those "viral marketing" games that could help immerse the reader into the world of the book somehow.


that's a cool idea!
Synde
eenie meanie chili beanie..the spirits are about to speak...
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jaxon
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Registered: ‎05-31-2008
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

What about cloth book covers? I'm not talking anything expensive, but just something out of cotton with a picture or something plus all the other information she wants to give. It could also be made to mimic the new novel coming out. It would be something different.
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melaniejackson
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Registered: ‎11-21-2007
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

I use a company called Vista Prints to do all my magnets, bookmarks etc. They are fast and very reasonable. For the last book (a talking cat mystery) I printed up birth announcements that were actually book announcements. Given the subject matter maybe something a pit more funerary-- like a classy obit/bookmark/postcard would be in order :-). Also, for the goblin series kick-off, since the goblins were taking over the world by launching a highly addictive perfume, I made up sample cards of L'air d'Lutin (like they have in department store). That worked a little too well as I got people wanting by buy more of the perfume when the sample ran out. Hmm-- for the Santa biography I gave out plum pudding guest soaps... another time I did mini sewing kits. Another time screen-savers. I have a friend who offers on-line jogsaw puzzles of her latest book covers....
 
As for what I actually take home from conferences and use-- pens, magnets and mouse pads. And one t-shirt (that's a bit more expensive to do though).
 
Do I think any of the above actually sold any books? Nope. But I view them as thank-you gifts for my readers, an investment in good will. Also, it can be an ice-breaker at book signings where everyone is very nervous. Nothing like coaxing someone over to try some goblin oerfume to get the conversatiopn started :-).
www.melaniejackson.com
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Sovereignqueen
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Registered: ‎11-05-2007
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

well if it's a PI character what about little tiny magnifying glasses (though I love the gun maganet idea).  I'm not familar with the series, is there something the main character is obsessed with that could be useds as a promo (like ding dongs or antibac wipes, I just got a promo catalogue with pages of cool antibac stuff and now I'm obsessed...) 
I'm also a big fan of stickers...
 
~Suzanne
~It's all Pictish to me~
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TiggerBear
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

Key chain bobs are always good.
Author
KatRichardson
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

Wow, lots of ideas, here! I'll have to sort through and see what works for the series. I want to have something I can just carry with me, since I never know when I'm going to run into a fan somewhere. I only have one copy of the ARC, so this is going to be very hard to determine....
Kat Richardson
http://katrichardson.com/
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KatRichardson
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

And I have to agree with Melanie: this sort of thing is not expected to sell books, but really is just a "thank you" to fans and friends.
Kat Richardson
http://katrichardson.com/
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luciadelabyss
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Registered: ‎10-30-2007
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

My bookstore owner friend had someone design a bookmarker for their store that they include in every book they sell.  At the very top it says   "Reading is addictive!  Get your fix at...." with store info.  There is a dragon flying on one side and a werewolf/fullmoon on the other.   When my local library did some remodeling they made vinyl bookmarkers for the occasion. I personally collect movie posters and cards.   Phil Locascio handed out 4x6 cardprints of his books when I went to his booksigning.    :smileyhappy:
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Vampyre
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

Does "Underground" involve a subway system?  If it did you could make up some "tokens" or bus passes.  I'm not familiar with the work so anything like cocktail napkin clues to match book covers could be useful.
 
I like the business card idea.  They could double as book marks.
V^^^^V
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amberrenee81
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

The token idea sounds neat- reminds me of a Kim Harrison signing where she gave out little poker chips as a tie in to the latest book, which had this whole big plot point taking place on a casino boat.  She gave out toe tags for book 5, which was cool cause I could use it as a book mark....
 
Flair buttons are always a fun idea, especially at conventions, because people can wear them and talk about them to other button collecters at the con ("hey, that's a cool piece of flair! where'd you get it" that sort of thing.)
Amber
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paulgoatallen
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

Kat:
This doesn't involve the contest at all but I thought I'd "prime the pump" a little bit here. As you all may or may not know, Kat's Underground is going to be our August featured title and – I assuming that Kat will agree to return to chat with all of us in August! – I wanted to ask the esteemed author one quick question: How Significant is Underground to you? It's the first hardcover release in your Greywalker series – how cool is that? And does it give you any kind of validation? Thanks!
Paul
"There never can be a man so lost as one who is lost in the vast and intricate corridors of his own lonely mind, where none may reach and none may save..." – Isaac Asimov, Pebble in the Sky
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TiggerBear
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

Flair buttons are always a fun idea, especially at conventions, because people can wear them and talk about them to other button collecters at the con ("hey, that's a cool piece of flair! where'd you get it" that sort of thing.)
----------------------------------------------------------------------------
(falling out chair laughing) I'm so sorry! But the only other time I heard pins called flair is in the movie "Office Space". Needed that laugh, thanks. Is that a regional thing or something?
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KatRichardson
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

Underground is about the underground city in Seattle, so no relation to subway/tube systems, alas. :smileysad: What you really need in our underground is a flashlight and sturdy shoes--to keep the rats from noshing on your toes.

Flair buttons is one I hadn't considered. That's a thought.

So far, nothing's leaping out and also being affordable as well as fun--and small enough to carry a lot of around cons and tours. Maybe magnets.... I've done bookmarks, cards, and postcards in the past--I usually do something in that line for every book. I'm hoping for a more interesting idea in addition to those. I found a "window cling" that I might try: just a clear static-cling decal for your window that reads "Grey Zone". There was also a temporary tattoo, but I can't see how that works for the book, specifically.... See: I'm not artistic in the least. I can't draw or paint at all.


How significant is Underground? Oh very! First hardcover and all that. The initial print run is almost as large as Poltergeist's was in trade, so the publisher has a lot of confidence and they're sponsoring a much longer tour this time--down the West Coast and a stop in the Minneapolis/St.Paul area was just added. For me, it's a particularly fun book since I've been wanting to do something set in the Underground for a while and this was the first time I've had the chance. I'm really looking forward to it.
Kat Richardson
http://katrichardson.com/
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TiggerBear
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

Underground is about the underground city in Seattle, so no relation to subway/tube systems, alas. What you really need in our underground is a flashlight and sturdy shoes--to keep the rats from noshing on your toes.
--------------------------------------------------
Well there are those squeeze flashlights, I've gotten a few shaped ones as bennies before.
That could be cool.
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Chomp
Posts: 1,241
Registered: ‎10-19-2006
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Re: Kat Richardson Desperately Needs Our Help! (Well, Kind Of...)

How about faux "subway" tickets, or passes to the Underground. They could serve as bookmarks for the initiated, or as promotional materials for the uninitiated.

Carol
So many books, so little time...