I, Woz: What's In a Name?

[BookClubEditor]

Chapter 12 discusses the introduction of Apple Computers to the world. When Wozniak and Jobs were about to release the first Apple, Woz raised an objection about the name. He said, "What about Apple Records?" Nevermind that Apple is now a well-known brand around the world, do you think the simplicity of the name contributed to the company's success? Can you think of any other company who have benefited from having a simple, memorable name?

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