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More Books on the Business of Technology

Book Cover Image: iCon by Young and Simon

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iCon: Steve Jobs, the Greatest Second Act in the History of Business
Jeffrey S. Young and William L. Simon
Drawing on a wide range of sources, Young and Simon provide new perspectives on the legendary creation of Apple, detail Jobs's meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. It reveals both sides of Jobs's role in the rise of the Pixar animation studio, and examines Jobs's dramatic his rise from the ashes when he reinvented of the company with the popular iMac and revolutionary iPod. This is a must-read for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by movies, music, and computers.

Book Cover Image: Apple Confidential 2.0 by Linzmayer

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Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company
Owen W. Linzmayer
Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up -– from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

Book Cover Image: The Perfect Thing by Levy

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The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
Steven Levy
The success of the iPod has exceeded Apple's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession. This is the definitive account, from design and marketing to startling impact, of Apple's iPod -- the signature device of our young century.

Book Cover Image: Leaving Microsoft to Change the World by Wood

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Leaving Microsoft to Change the World: An Entrepreneur's Odyssey to Educate the World's Children
John Wood
In 1998, Wood was on a firm, rising career path. As a marketing executive at Microsoft, he had a job that most professionals would envy. But then, on vacation in mountainous Nepal, he found a new mission. Leaving his job, he launched Room to Read, an organization that has developed a network of thousands of schools and libraries in poverty-plagued locales throughout Africa and Asia. This is his story of this personal sea-change, but it's also an engrossing account of how one man applied his business savvy to launch a successful altruistic project.

Book Cover Image: The Chip by Reid

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The Chip: How Two Americans Invented the Microchip and Launched a Revolution
T. R. Reid
Barely 50 years ago, computers were gargantuan, expensive things that only a handful of scientists had ever seen. The world's brightest engineers couldn't even make them small and affordable, until Jack Kilby and Robert Noyce hit upon the stunning discovery that would lead to the silicon microchip and earn Kilby a Nobel Prize in physics in 2000. Reid tells the story of the chip, of how our digital age began, and of the men who invented it.

Book Cover Image: What the Dormouse Said by Markoff

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What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry
John Markoff
Most histories of the personal computer industry focus on technology or business. Markoff’s book is about the culture and consciousness behind the first PCs -- a counter-culture that valued expanding one's consciousness. In these pages one encounters Ken Kesey and the phone hacker Cap’n Crunch, EST and LSD, The Whole Earth Catalog and the Homebrew Computer Lab. It’s a brilliant evocation of Stanford, California, in the 1960s and '70s, where a group of visionaries set out to turn computers into a means for freeing minds and information.

Book Cover Image: FAB by Gershenfeld

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FAB: The Coming Revolution on Your Desktop--From Personal Computers to Personal Fabrication
Neil Gershenfeld
What if you could someday put the manufacturing power of an automobile plant on your desktop? It may sound far-fetched-but then, thirty years ago, the notion of "personal computers" in every home sounded like science fiction. According to Gershenfeld, the renowned MIT scientist and inventor, the next big thing is personal fabrication -- the ability to design and produce your own products, in your own home, with a machine that combines consumer electronics with industrial tools. Learn how personal fabricators (PF's) are about to revolutionize the world just as personal computers did a generation ago.

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