Free Fridays

Categories: Free Fridays


The past few years have caused a lot of financial uncertainty, and forced many people to re-think their retirement investment strategies. Salisbury is the author of the influential book, But What If I Live? The American Retirement Crisis, and in Retirementology he offers concrete, easy-to-understand advice for securing your financial future.  He identifies classic mistakes and pitfalls, and outlines clear strategies to make changes and get your retirement planning back on the right track. As an expert in behavioral economics, Salsbury has a unique and visionary view of how people think about money, targeting the emotional and psychological factors that lead to bad money-management, and offering great tips for overcoming them.


Whether your retirement is imminent or decades away, Salsbury’s comprehensive book is an invaluable resource.


Free Fridays Recommends

Each week, we ask our featured author to recommend a book or author that you may want to check out. Since authors are such passionate readers themselves, we thought you might like to find out what they love to read, too! Here’s what Gregory Salsbury recommends: Snap Judgment: When to Trust Your Instincts, When to Ignore Them, and How to Avoid Making Big Mistakes with Your Money by David E. Adler.


Investor Beware: When it comes to your money, your intuition is your enemy. In Snap Judgment, David E. Adler takes us on a profound journey through the fiscal psyche of the conventional American, and concisely demonstrates how rationale is not so rational when it comes to finances. This sobering read is a must for investors at every level – especially in today’s era of economic ambiguity.


NOOK owners: go to shop and search for “Gregory Salsbury” to download his helpful books.

by dshazam on ‎07-22-2011 05:10 PM

As a relatively new NookColor owner, I stumbled upon this by accident.  Is there normally an email or specific site you go to find the Free Friday book?  Sorry, still learning.

by on ‎07-22-2011 05:47 PM

dshazam: right here, on this blog. Here's a shortcut URL:

by TexasStarVA on ‎07-22-2011 09:22 PM
Thank you, B&N, for a great Free Friday choice. I read the first three chapters immediately. This is an interesting perspective on a topic that will concern everyone at some point in their lives. I am enjoying the book and learning a lot, too.
by timetravel on ‎07-22-2011 09:32 PM

As someone who is at that very moment of making decisions concerning my retirement, I appreciate this free book!. Thank you. 

by SavannaV on ‎07-23-2011 01:48 PM

While I enjoy reading stories, I appreciate this self-help book just as much.  It has the potential to advise those who cannot do finances.  I understand why some may not feel it is appropriate due to the US economy, however, the free friday books should attempt to cover all types of reading.  Just remember, some may not enjoy reading science fiction or biographies, etc. 

by RunandRead on ‎07-24-2011 10:48 AM

Thank you for the free book.   I think it is a good idea to change things up a bit.   With the population getting older, we all need to take a step back and start thinking about our retirement.    Thank you for this weeks book.  

by jessre0516 on ‎07-25-2011 04:14 PM

I thought I missed out on getting this but I'm glad that I didn't. I'm a young professional and know that I need start saving now if I really want to retire with a bang. Im looking forward to the tips and knowledge that will be shared in this book. The more I learn now, the more comfortable a life I can live and still be able to retire at an age where I can enjoy my time.

by Triton3122 on ‎07-25-2011 07:43 PM

I'm thankful for every free book that comes out on Free Fridays! I never know what I'll discover next and a free book is always a wonderful way to find out about a new author or series that I might not read otherwise! Thanks B&N!!!

by marynail on ‎07-28-2011 02:04 PM


by thejanet on ‎08-02-2011 04:59 AM

I keep reading these comments about inappropriate choice and the US economy, and other themes around that thought... and when I saw the choice this week I thought "Wow. What a perfect book, with the US economy in the shape it's in and all."


Of course things look different if you're in your 50s or early 60s, and have to face the fact that it is unlikely you'll ever work in your profession again in the work years you have left. You start looking really REALLY seriously at retirement. And if even thinking about retirement is something you felt you had another 10 years to get around to thinking about, well, let's just say I latched onto this free Fridays super gift! Turns out I've got options! decisions! even choices! valid choices that will all work for me until I estimate dying around 110. (or not, but I'd rather plan to maybe run out of life than run out of money)


Anyway, what I'm trying to say is that what disappoints one may be an absolute lifeline to another. Either that or I'm the only person here affected by the economy. It's either the economy or being a print journalist all my life. And I've loved doing it. It's just like the feelings Bob Greene expressed in (a href="">"Late Edition</a>," that "oh boy, I get to go put out another newspaper today!" feeling, every day that I worked. (That's my obligatory book reference and recommendation.)


And I've gone way off track, just the way every "must think seriously about retirement before the paper folds on me" figuring out things inner discussion went before I downloaded this book. Thank goodness (and thank Barnes & Noble!) for this Free Friday gift!