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NOOKcolor, built on Android, is a full-color touch device dedicated to reading that opens up a whole new world of digital reading materials. NOOKcolor provides access to the largest ebookstore with an unprecedented selection of over two million digital titles—all just a single search away. Plus, digital content – from bestsellers to favorite magazines in full color, and interactive children’s picture books to enhanced cookbooks – has never looked better than on NOOKcolor’s stunning 7-inch VividView Color Touchscreen.


This newest addition to the NOOK device family was designed for people who love to read every kind of content imaginable – and features 8GB of space, plus expandable memory, to store it all. NOOKcolor enables quick and easy shopping and downloads in seconds over Wi-Fi. It’s also the most social reading device ever built – with B&N's new NOOKfriends technology, you're only touches away from sharing with friends via Facebook, Twitter, and Google.


The NOOKcolor Advantage


  • Shop over two million titles: NOOKColor provides access to the most expansive digital catalog available so you can browse more than two million books, enhanced books, newspapers and magazines, hundreds of engaging children’s books, and other interactive content in a single search. Find classics, new releases and bestsellers, including 194 of 205 current New York Times Bestsellers. Sample NOOKbook titles for free and download all content wirelessly in seconds. Since the launch of PubIt!, we’ve also added thousands of titles from independent and self publishers.


  • NOOKnewsstand -- Periodicals in vivid color: From The Wall Street Journal, The New York Times and USA TODAY to Rolling Stone, Esquire, US Weekly, National Geographic, Martha Stewart Living, Cosmopolitan and Elle, you’ll find an impressive and growing list of the best daily, weekly and monthly periodicals, all optimized for NOOKcolor. Magazine reading is easy and engaging with full-color pages displayed through our exclusive ArticleView that puts the focus on the content, customized to your favorite reading style. Periodicals, available by subscription and single copy, will continue to become even more interactive in the coming months.



  • NOOK kids experience: For the first time ever, enjoy the largest collection of children’s picture and chapter books in an engaging digital form through the new NOOK kids offering. Through our exclusive AliveTouch technology, your child can interact with words and pictures, easily find a favorite story, and even have it read aloud to them. Enjoy a broad and growing selection of more than 130 digital picture books – an unprecedented offering that will double before year’s end – and nearly 12,000 chapter books for children, plus exciting enhancements coming soon. Learn more at


  • Enhanced and engaging titles: Coming soon, NOOKcolor customers will also enjoy a growing collection of multimedia titles offering instructive video and audio to learn about travel, cooking, music and more.


  • Great reads, great prices: The vast majority of titles in the Barnes & Noble NOOKbookstore are $9.99 or less, including most current New York Times Bestsellers. In any Barnes & Noble store, read NOOKbooks for free through the company’s innovative Read In Store program. On any given day, peruse as many books as you wish, for one hour per title. And enjoy more than one million free classics and even more free reading by checking out additional titles from public libraries.


social_screen.jpgeReading Gets (More) Social


NOOKcolor makes it simple and reflexive to get social about reading. In another industry first for Barnes & Noble, the new LendMe App enables NOOKcolor users to view LendMe books in their friends’ NOOKcolor digital libraries and request to borrow a title they’ve been meaning to read. Customers have the ability to easily lend their favorite NOOKbooks with friends through Facebook and email, even using their imported Google Gmail contacts, and recommend a title, share reading status or a quote via Facebook, Twitter and email.


Your Reading Experience, Your Way


We recognize the uniquely personal nature of reading and designed NOOKcolor to be flexible and highly customizable, so each customer can truly make it her own.


  • Simply more than a touch of fun: Everything you want to do is simple and intuitive. Shopping for new content, finding and reading titles in your library and customizing the way you view your content are all a touch or two away. With a simple tap of the screen or swipe left or right, book pages turn in a flash.


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  • Personalized reading experience: Experience the flexibility and fun of completely customizing your reading experience. Choose what titles will appear on your home page and Daily Shelf, organize and view your library your way, find the right text type, size and color theme that’s right for you, and read in portrait or landscape.


  • All your content at your fingertips: Your entire library is always a touch away with 8GB of memory. That’s approximately 6,000 NOOKbooks or a combination that might include 1,000 books, 25 full-color magazines, 10 newspapers, 50 kids’ books, 500 songs and 150 photos. Plus, NOOKcolor has expandable memory using a microSD card. And with Barnes & Noble’s Lifetime Library, existing customers of NOOK products and software-enabled devices will instantly be able to access their personal Barnes & Noble digital libraries on NOOKcolor. With this digital library advantage, Barnes & Noble ensures that your content always goes wherever you go and is always protected and accessible on a variety of devices, as well as


  • NOOKbook Personal Shopping:  Barnes & Noble offers exclusive, personalized book recommendations from its expert booksellers, based on the genres, authors and subjects you like.  


  • Continuous reading experience: Read NOOKbooks seamlessly across your NOOKcolor, NOOK 3G and Wi-Fi(following a NOOK firmware update in late November), third-party eBook Readers powered by the Barnes & Noble NOOKbookstore, and your favorite mobile and computing devices enabled with our free NOOK apps. These include iPad, iPhone, iPod touch, Android smartphones, and Windows-based PCs, laptops or netbooks. NOOKColor syncs last page read, highlights, notes and bookmarks. For more information on our free NOOK eReading apps, please visit


  • View your personal files: Transfer and view personal PDF and ePub files to NOOKcolor, as well as JPG, PNG, GIF and BMP files, and use personal photos for wallpaper. With Quickoffice software, view Microsoft Office files including Word, Excel and PowerPoint.


  • Punctuate your style: Read in style with a full line of exclusive NOOKcolor accessories from Barnes & Noble, including covers with rich Italian leathers, European broad cloth and more from leading designers kate spade new york, JACK SPADE and Jonathan Adler coming soon.


Attractive Design & Features

To create the most exquisitely designed dedicated eReading device on the market, we worked with award-winning industrial designer Yves Behar at fuseproject. NOOKcolor’s elegantly simple design in classic graphite features an angled lower corner that evokes a turned page, along with a beaded border and lustrous, soft-touch back that make holding the device extremely comfortable. No other full-color touch reading device is thinner or more beautiful.


  • VividView Color Touchscreen: NOOKColor features a best-in-class 7-inch color touch display like nothing you’ve ever seen before, particularly on a dedicated reading device. The screen displays 16 million colors and offers a wide viewing angle for personal or shared reading. The special design provides enhanced color tuning, gradation and reduction of glare to minimize distracting reflections.


  • Wi-Fi connectivity: Easily connect to personal and public Wi-Fi hotspots as well as free Wi-Fi in Barnes & Noble stores to shop the B&N NOOKbookstore and download content in seconds, surf the Web, stream music and more.
  • Lightweight and portable: The compact device fits easily into your purse, jacket or bag at 8.1 inches (height) by 5 inches (width) by 0.48 inches (depth) and weighs just 15.8 ounces.


And Even More Extras


NOOKcolor offers many extras with fun and useful additions to the reading experience.


  • Game on: Enjoy fun and free games, including crossword puzzles, Sudoku, chess and many more to come



  • Listen to music while reading: Stream tunes from your favorite artists over Wi-Fi with Pandora internet radio’s free, personalized music service. And load your MP3 and AAC songs to enjoy music while reading anywhere using the built in 3.5mm headphone jack or speakers.


  • Surf the Web: Over Wi-Fi, use a full browser to visit your favorite Web sites and check email, and more.


  • Fun and free in-store features: In Barnes & Noble stores, connect to free Wi-Fi to browse and read the content of complete NOOKbooks for free through Read In Store, which features enhanced performance for NOOKcolor, including instantaneous page turns. And download exclusive content from bestselling authors and enjoy special promotions and discounts through the More In Store program.


  • More extras coming: Get ready to discover more engaging content and applications in the coming months. We invite content providers and application developers to create innovative reading-centric experiences through the just-announced NOOKdeveloper program.  More information is available at


read_screen.jpgNOOKColor Availability


NOOKcolor is available for pre-order for $249 and is expected to begin shipping on or about November 19, making it the perfect holiday gift for people who love to read everything. Experience NOOKcolor today at or at the NOOK Boutiques and displays in one of Barnes & Noble’s more than 700 bookstores beginning in late November. Barnes & Noble’s 45,000 knowledgeable booksellers will provide walkthroughs of the entire family of NOOK eReading products and free software. NOOKcolor, along with NOOK 3G and NOOK Wi-Fi, will also be available at Best Buy,, Walmart and, and Books-A-Million in late November.


The future of reading is now!

by mikpar on ‎10-26-2010 06:07 PM

So what happens in the original nook world?  Will there continue to be upates or new features for the original nook?  I see people publishing apps for nooks hve been hacked.  But will B&N offer anything more to those of us who bought gen 1?  (my guess: propbably not).


I thoght I read that there would be an upgrade to the software in mid/late November.  Is that still in the works? 


by Maggaroony on ‎10-26-2010 06:14 PM

Thanks for the info that the sales people didn't know.  That makes me feel better.  I DO want the color Nook that has so many more features, and wouldn't feel nearly so bad about purchasing the b/w Nook if it had been 2 or 3 months ago.  But a 14-day return policy is pretty strict by today's standards so having purchased it less than a month ago, and potentially not being able to return it is as much a customer service issue as that I want the new NOOK.  I'm hoping they'll relax those standards a little for people who want to get the NOOKcolor. 

by ellsbells930 on ‎10-26-2010 06:21 PM

For all of those upset about not having a many books do you read that are in color? 

by JuneT on ‎10-26-2010 06:28 PM

mikpar -

I agree!  Hopefully they won't stop improving the 1st generation nook. 

by passthepeas on ‎10-26-2010 06:38 PM

I have never understood how people feel entitled that just because they bought a product recently that they should get the new revision for a discount.  When you buy a car, do you call Honda and demand a deal beause Honda releases a new model one month later? 


If anyone as ever worked retail, they know the store employees usually are the last ones to know.  Call B&N and see what they can do, but don't get bent out of shape if they can't help.  Sell your old NOOK on E-Bay or Craigslist and get a new NOOKColor for $100 - $150, cheap upgrade! :smileyhappy:


I am tempted by this new NOOK, but I want to hear how it performs outdoors before I make any descisions.

by Sony12fan on ‎10-26-2010 06:48 PM

I'm excited over the new technology that B&N has come out with! Who would have known! However after reading all of the comments above I find that I would rather stick with my original Nook. I have over 400 + paperbacks/ hardcover and... they aren't in color either except for the covers and I can see those in color on my Nook! Congrats to B&N for coming out w/ some great technology... competition w/ the ipad.... great idea! No matter what I love  B&N and I love my Nook!

by B&N Bookseller MollyO on ‎10-26-2010 06:49 PM

@ Suz725, yes, nook Color is a LED backlit LCD screen.


@AlterEgo - the WiFi was never priced more than $149 and the price hasn't changed since the device was released. If you somehow paid $259 you didn't buy a WiFi nook through any authorized seller. The only device priced at $259 was the original nook 3G and the price on that device dropped when the WiFi was announced at $149.


@Maggaroony - the stores were not informed there was a new device on the way. The announcement came today and was announced to everyone at the same time. The associate could not have anticipated the upcoming news and was completely honest about not knowing there was a new nook on the way.


@lunameow - There is a complete software update for all existing devices around the same time as the ship date for nook color. Your device will continue to improve, nobody is moving forward and not offering support for the original nook and additionally, the eInk nooks will still remain in the collection and will be sold. If anything Kindle has proven to continuously develop their device and only offer new models over updating older models. The same is true of Sony.


There is still a complete difference between a backlit device and the original nook. They are completely different and will be for different customers. If you are searching for a dedicated eReader, the original nook will continue to be a superior device. If you are looking for a multi-media device, the price difference for nook Color may be worth it for you. The 3G connectivity is still something that is only available for the eInk nook so you're not getting the short end of any stick with any of the Barnes & Noble devices. Keep a lookout for software version 1.5 and all of the features associated with it!

by jrobe10689 on ‎10-26-2010 06:52 PM

I love my Nook.   The Nook color looks good if you are into reading magazines or going online with your Nook.   I bought my Nook to read books and it was some of the best money I have spent.


I am really looking forward to the new software update that is coming.  Can't wait to see what they have for us.

by Susan_in_Boston on ‎10-26-2010 06:58 PM

I'm happy with my Nook 3G....I don't like backlit screens, love e-ink and would really miss 3G, so staying with what I've got is a no brainer.


The only thing that would make me unhappy would be if all the software upgrades and goodies (like new games) went to the colorNook, and left all the owners of the original Nook behind :-(

by emtgirlCV on ‎10-26-2010 07:20 PM

Several questions : what is the weight of the new Nook , is it light enough to be able to read at night, without your arm going numb.. Also with all the books i have side loaded from other sites, can they be transfered to the new Nook from my callibre library ? I have close to 500 books already downloaded. Also what what is the charge life With all that you can do with the new Nook I cant see it lasting more than 10 hours tops. ( the old Nook, which I have loved kept a charge for up to 2 weeks.....where can we find all this information. also when is it officially coming out? also is it resistive or capacitaive ? I want to know how intuitive it really is ....please let us all know as the holidays atre coming up soon.

by ZAY on ‎10-26-2010 07:23 PM

I agree Susan_in_Boston, except for back-lit screens...I really like that option.  Hopefully they won't leave us oldies behind. 


I am excited about the new addition to the Nook family and will check it out once it hits the stores and I'll figure out then if 'upgrading' is for me.


Thanks B & N!!

by Inustar1536 on ‎10-26-2010 07:24 PM

I don't understand why people are complaining so much about new devices and how they wish they had waited...


EVERY type of device you want to buy is going to come out with a new, better, cheaper model somewhere down the line. That's how the market is. If we waited all the time for the next best thing we'd always be waiting.


And as for why B&N won't let you exchange your item. They're a business. They'd lose money if everyone could always get something new. The reason they have a 14 day return policy is because too many people took advantage and returned things all the time. It's business. It's not personal.


And as for old Nook owners wanting the new version. Take a breath, and wait. Don't go on hype alone. Wait til demo devices hit the store and try it out. You might find that you prefer your device. They're not stopping the old devices, they will be updating it in fact in November. Is color your only motive for wanting the new device? Does battery life matter to you? Or reading in sunlight? Do you care about the apps? Do you care about the kids books? Do you care that you might get a headache reading a LCD screen? All things to take into account. So don't trade in your old ones just yet. You might find that all those questions when answered do lead you to wanting the new device. Then buy it. In all likelihood you won't be able to do an exchange, but were you able to exchange your old laptop for a new one? Or an old phone for the newest on the market?

by Melissa_Medina on ‎10-26-2010 07:39 PM

Like many of you, I bought my 3g nook this summer, just before the prices were slashed in half.  And, like everyone else, I was a bit mad by this (why couldn't the sales people had just told me "wait a month"?  What better way to make life-long customers?).


But I love my nook and am overall happy with my experiences with it.  My initial reaction to the announcement of the nook color was excitement and jealousy.  I was showing my husband the specs on it when he told me that the nook color probably wouldn't be that great until the next version comes out.  Did you notice that whereas the nook's battery life is supposedly 10 days, the nook color is less than 10 hours?  Also, the nook color does not use the e ink technology that the nook uses.  i'm guessing that this means that, not only will it be more strenuous on the eyes (especially for people like me who read for hours at a time), but it will probably be harder to read outdoors with since it won't have that "like paper" look to it.


So, for everyone who is grumbling over their nook purchase, I would say be thankful for what you've got, and don't rush out yet to buy the nook color.  If you wait long enough, hopefully there will be an even better version of the nook color a couple of years down the road.


I must give props to Barnes & Noble, though.  I am amazed at how they are leading the e reader industry.  Their innovation is impressive and I've noticed that the other e reader distributers are scrambling to keep up with them.

by Inustar1536 on ‎10-26-2010 07:46 PM

As a bookseller, can people please, please, please understand that we don't know about these things until they are announced. We're not trying to trick you into buying things for more money. We find out exactly when you do.


So please don't take it out on your local bookseller. They didn't know that there was a new color Nook coming out. There were rumours, sure, if you read tech blogs and the such, but we only give our customers valid, viable information.


So when you go running into your local store demanding money back, or an upgrade, please remember to be kind to the booksellers. They are only doing their jobs and working in the confines of what they are told they can do.


And as I stated in my previous post, a new model may not be the best way to go, as Melissa_Medina has just proved..

by Nookmomof3 on ‎10-26-2010 07:49 PM

I <3 my Nook and have no interest in reading on a backlit screen.