Yep.
Thing is, if Barnes and Noble just talked about the features that were "basic," it wouldn't set itself apart.
Most people that I know that aren't technical, if they hear something like "Wi-Fi and 3G," even if they don't know what it means, they'll probably get it because it has Wi-Fi and something else doesn't.
But yes, I completely agree. They need to emphasize the main selling points of the Nook, and set apart the more technical features for the additional things.
The top line features need to be, "Paper-like Display," "No Computer Required," "Read Almost Any Ebook or Document on it," and "Download Books Anywhere There's a Cell Phone signal," not, "3G AND Wi-Fi" or "Supports EPUB, PDF, etc."
However, it's also possible that B&N knows the people pre-ordering and the ones picking this up early are the ones that know the eReader market and know waht they're looking for. I'm sure they'll market it better later on.
As a story I read said, a typical mom is going to walk into a Barnes & Noble store for a book, see the Nook and check it out, maybe ask questions and say "oh, that's interesting, but I...[insert reasons to keep paper copies, render the Nook too expensive, etc.], and then walk out with the book she intended to buy.
The eReader market is too restrictive right now to sell to an every day consumer. The main two prohivitives:
- The Price, both the device and eBooks are just too expesive to be appealing [If you're giving up a physical copy, it needs to be a LOT cheaper]
- The Restrictions, such as Lending. - Now, yes, there is a lending feauture, but being that you can only lend a book once and that's it, makes this absolutely ridiculous. I'll send a book that I read to a friend in California and get it back 5 or 6 months later, after his friend's friends have read it too. Lending to one person, only once, for a limited amount of time, that's stupid, and it's not worth it.
