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A Lecture and Book Signing Reception with Michael Shermer

A Lecture and Book Signing Reception with Michael Shermer, author of “The Mind of the Market” in New York City on January 9

On January 9th in New York City, bestselling author, Dr. Michael Shermer, “The Mind of the Market,” argues that evolution provides an answer to questions, such as “How did we evolve from ancient hunter-gatherers to modern consumer-traders? Why are people so irrational when it comes to money and business?” through the new science of evolutionary economics. Drawing on research from neuroeconomics, Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, he shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy. Finally, Shermer considers the consequences of globalization and what will happen if nations allow free trade across their borders.

This exciting lecture, followed by a book-signing reception, will take place on January 9th; 6:00 PM - 7:30 PM; at the New York Academy of Sciences located at 7 World Trade Center, 250 Greenwich Street, 40th Floor, NY, NY. For more information or to register for this event, visit
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