Moleskine® was officially created as a brand in 1997, but the “simple black rectangle with rounded corners, an elastic page-holder, and an internal expandable pocket” has been a hit with creative-types for the past two centuries. The legendary notebooks were famously used by Hemingway, Picasso, VanGogh, and Chatwin, who gave the iconic notebooks their name. Today, they are trusted companions of writers, artists, students, travelers, and business professionals. But what is it about them? Why are so many people drawn to them?
Moleskine’s website states: “Moleskine brand is synonymous with culture, travel, memory, imagination, and personal identity—in both the real world and the virtual world.” And with fan-made videos on YouTube and 55,000 facebook fans, I’d say that’s true. I’m a big fan myself, particularly of their new Passions line.
Amy, our Food for Thought blogger is a fan, too. Here’s what she had to say about her lifelong love affair with the notebooks:
"I’ve been carrying Moleskine notebooks (I prefer the version with the lined pages, a mini folder that works great for collecting—and not losing—the business cards of winemakers and chefs, and the sweet little bound bookmark ribbon that allows me to easily mark where I’ve left off when I need to take a picture or hop on a bus or scramble around a vineyard tout de suite) for years now, and I wouldn’t cover a story without one. Sure, I love the part about how Hemingway used to use them, too. But mostly, I like that my sturdy little books outsmart my serial disorganization (in the most stylish of ways)."
Many trends have come and gone, but it seems that, Mole-eh-skeen or Mole-Skin, these notebooks will always be in.
Moleskine’s new Folio Professional and Tools collections just debuted and here's your chance to win a suite of the Folio products! Leave a comment on this post telling us why YOU love Moleskine notebooks, and how you use them during your work week and you'll automatically be entered for a chance to win a suite of the Folio products.
For the official rules, please click here.