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Today The New York Times obtained a copy of the late Senator Edward Kennedy’s September 14th memoir, True Compass . I write “somehow” because the book was supposedly embargoed. The practice of embargoing a manuscript up until its publication date is supposed to ensure that there will be no revelations about its contents (although certain media outlets are provided galleys and/or finished copies by signing agreements not to reveal anything about the book until release day).
I’ve signed quite a few embargo agreements over the years; I and the outlets for which I’ve worked have always honored those agreements. So I have no direct experience of working for a publication eager to break an embargo. I also believe that there are few manuscripts that are so newsworthy that it would be necessary to break an embargo. The Pentagon Papers, sure. Ted Kennedy’s memories? Maybe, maybe not. As the Times article elaborates, he did have some things to reveal about his brother the President’s thoughts about Vietnam.
But I’m not actually so much concerned with why a publisher chooses to embargo a book, but rather which how that publisher conducts the embargo process. As Ron Charles, deputy editor of The Washington Post Book World, stated this morning on Twitter: “Earlier this week [Book World] begged Twelve (the publisher) for advance copy, swore to uphold embargo, predicted NYT's scoop. ‘No, no,’ they told us. ‘That won't happen.’” Others jumped in and said that the Times does this constantly – “Who still believes this charade?” said another Twitter user. Noted critic and blogger Sarah Weinman wrote “Let this be a memo to all publishers, shouted loud and clear: NO ONE CARES ABOUT EMBARGOES ANYMORE. Capiche?”
Therefore I’d like to ask you readers: Is there any reason, in this day and age, to embargo a book? If you believe the answer is yes, then how should a publisher handle the embargo? Is it disingenuous to say “Oh look, someone somehow got a copy somewhere?” Do you agree that Kennedy's book should be embargoed?
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I think embargoes are still important. Look at the insanity that accompanied Harry Potter and Twilight releases; the embargoes at least kept retailers from trying to outwit each other and enough reviewers kept the plot under wraps to avoid spoiling the fun for everyone
The publisher, OTOH, should be totally peeved that the NYTimes "somehow" got a copy. I'm a bookseller and if I mess up and sell a copy of an embargoed title ahead of the sale date then that could cost me not only my job but also create problems for my manager and the store itself. The publisher should act the same way. If the NYTimes broke it's contract for the embargo on Kennedy's book then they should get into trouble, not this "oh well" attitude. Since Kennedy passed away recently, I would think (but this is just me) that the publisher whould forgo the embargo and push the stock out as soon as possible - the embargo date was for, what, September 15? The books were most likely already crated and ready to go.
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Yep the HP emargo went all they way to the shipping services. I ordered online and the delivery guy couldn't deliever it until after midnight. First time the fedex guys rung my door bell at 12:04 in the morning.
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The HP embargo was understandable. There were millions of people across the globe waiting to find out if Snape was good or evil, if Harry would live or die, and the answer to many other cliffhanger issues. Most of those people were young and worried that someone would spoil the ending for them. After so many years of waiting, the embargo made sense, and contributed to the fun and hence, the sales of the book.
I can also imagine other publishers of similar books tailored to the adolescent audience trying to create the same kind of breathless anticipation for their own books through embargoes.
But an autobiography for an adult audience? An embargo seems kind of senseless. How many adults do you know who rush to be the first person on their block to read a book?
Does it have something to do with newspapers fighting to be the first to review books? Is there some kind of lucrative prestige in that for them? Do the publishers have to regulate the distribution of books so that the newspapers will judge the book fairly and not give a bad review if they feel that they have somehow been shortchanged by having not received their copy before or at least at the same time as the other papers?
Good blog!
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