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Hot Or Not? Does An Author’s Looks Influence Sales?
Whether one chooses to admit it or not, a person's physical appearance plays an increasingly significant role in numerous aspects of their life. We make countless snap judgments of people every day - the disheveled homeless guy laid out in the alley with an empty bottle of Thunderbird next to him; the stunning, six-foot tall woman walking down the sidewalk in front of you; the teenaged girl next to you on the subway with tattoos on her neck - it's just part of being human. Just as we make conclusions about aspects of a person's appearance, those same people are prejudging us in the same way - forming opinions based on our height, weight, clothing, hair color, demeanor, etc.
We live in a shallow society. That much is obvious. We've all heard, for example, about the studies that show taller men and women get more promotions and earn more money in their careers than their shorter counterparts. But that's just the tip of the superficial iceberg. I just overheard my wife and mother-in-law talking about a section of Steven Levitt and Stephen Dubner's newest, SuperFreakonomics, that concludes women with bad teeth and obesity issues are penalized more in the workplace than men with similar conditions. It really got me to thinking about how far this insane superficiality extends - like how much an author's appearance influences their success (or lack thereof)...
- If an attractive 25-year old woman and a 90-year old man with a nose like an overripe eggplant wrote comparable paranormal fantasy novels, would be a literary agent or publisher sign the beautiful young woman faster than the old man? Is the young woman's novel more marketable because of her appearance?
- Do attractive writers (male and female) draw larger crowds than their unsightly or just plain ordinary counterparts at conventions, book signings, etc.? And, if so, why?
- Can an author's picture on the back of the book - or inside the dust jacket - compel a potential reader to buy it? Or can a "bad" headshot turn a reader off?
I'll admit it - I've decided to read a book largely based on an author's picture. I'm drawn to highly original and "unusual" works of genre fiction so if I see an author who looks unusual - i.e. interesting - I'm immediately intrigued. That's how I discovered brilliantly talented writers like Patrick Rothfuss, Nathan Singer, Brian Keene, Cherie Priest, Christa Faust, Justine Musk, Duane Swierczynski and, most recently, Kirsten Imani Kasai.
Just take a look around. Sensationalized sexuality and superficiality are everywhere - on television, in movies, advertisements, video games, music lyrics... If you're not one of the beautiful people, well, what's wrong with you? This skin-deep mindset has unarguably seeped into our collective subconscious and twisted the way we perceive reality (For those of you who haven't seen the Dove Self Esteem Fund video please click here http://www.youtube.com/watch?v=iYhCn0jf46U).
Back in the days before MTV, cable television, and the Internet, an artist's physical appearance was irrelevant. I remember listening to albums and having no idea what the artist looked like - The Moody Blues, Christopher Cross, Roxy Music, etc. - and not caring one bit either. We live in a different world now, one where a person's outside is sometimes seemingly just as important as their inside.
Here are my questions to you (and please be honest):
1. Have you ever purchased a book, in part, because the author was attractive to you? Or, have you bypassed a book because the author was unattractive or unappealing to you?
2. Do you think the appearance of an author could potentially persuade - or dissuade - an agent or press from publishing their work?
3. Ever wonder about books and/or writer websites with no pictures of the author?
4. Are you slightly sickened that we're even talking about this?
5. I'm looking to publish a new collection of poetry - should I invest in a razor and hair plugs?
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