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It’s the End of Genre Fiction As We Know It – and I Feel Fine…
There’s probably more than a few regular visitors to Barnes&Noble.com’s book
club forums that think I’m crazy. (Cue the footage of a wild-eyed, bearded
madman at the end of the offramp holding a sign that says: “It’s the End of
Genre Fiction As We Know It!” ) For the last few years I’ve frequently posted
about what I’ve been calling a revolution in genre fiction – a genre
transcendence – and it all revolves around that most nebulous of fiction
classifications: paranormal fantasy.
But first let’s go back a few decades... After graduating from college and realizing quickly that “performance poet” wasn’t a realistic career option unless I wanted to subsist on ramen noodles for the rest of my life, I managed bookstores for eight years in the ‘80s and ‘90s and loved it. At the beginning of my time as a bookstore manager, it seemed that the definitions for each genre – romance, mystery, science fiction/fantasy, horror, etc. – were clear-cut and if a reader enjoyed, say, westerns, they rarely read anything else. To the majority of my customers, the boundaries between genres were like unassailable walls. But then, little by little, things started to change.
Anne Rice brought vampire-powered fiction to mainstream readers in the ‘80s with blockbuster bestsellers like The Vampire Lestat (1985) and The Queen of the Damned (1988). Customers who previously only bought romance, horror or fantasy were now all buying Rice’s novels. And although other iconic authors had blended genre elements long before Rice – Chelsea Quinn Yarbro, Michael Moorcock, etc. – Rice’s novels brought this highly palatable amalgam to the masses. But it wasn’t until 1993 when this relatively quiet revolution really started making some noise. After Laurell K. Hamilton released her first Anita Blake novel, Guilty Pleasures, genre fiction – although no one knew it at the time – would be irrevocably changed forever. LKH’s Anita Blake saga fused narrative elements from dark fantasy, mystery and romance to create an action-packed, emotionally intense, downright erotic storyline that appealed to not only men and women but more importantly hardcore romance, fantasy, and horror fans alike. Proverbial light bulbs began going on over the heads of publishers and writers all over the world: novels that utilized conventions from multiple genres – hard-boiled zombie private detectives, a steamy love triangle between shape-shifting space travelers, vampiric aliens invading Earth, etc. – not only increased potential readership tenfold, it made for a more entertaining and singularly unique storyline.
I’m not saying LKH’s Guilty Pleasures knocked down the previously perceived unassailable walls between genres. This release was like a low-level earthquake that created the major fissures. But after 1993, the frequency of “paranormal fantasy” releases increased exponentially year after year after year. Piece by piece, bit by bit, the walls separating genres have crumbled into dust. Today, in 2009, paranormal fantasy is unarguably the most dynamic and fastest growing category in all of genre fiction – which is a little misleading because, in my mind, paranormal fantasy encompasses much of the new releases in mystery, fantasy, romance, horror, etc. Just look at any bestseller list and you’ll find that the revolution is all but complete – Laurell K. Hamilton, Kim Harrison, Jim Butcher, Stephenie Meyer, Cherie Priest, Mario Acevedo, Charlaine Harris, Patricia Briggs, Simon R. Green, the list goes on and on. And guess what? There’s literally dozens of amazingly talented new authors who are creating legions of fans and furthering the narrative and thematic scope of this seemingly limitless fictional frontier – J.F. Lewis, Justine Musk, Adrian Phoenix, Stacia Kane, Jeaniene Frost, Jaye Wells, and Marcus Pelegrimas, to name just a few.
Paranormal fantasy has irrevocably transformed genre fiction and is in the process of taking over the world. If you don’t believe me, feel free to pick up and read Pride and Prejudice and Zombies by Seth Grahame-Smith (currently #3 on the NYT’s trade paperback bestsellers list) – if I was told back in 1989 that not only was someone going to rewrite the beloved Jane Austen classic to include a scourge of flesh-eating zombies but also that it would be a runaway bestseller, I would’ve laughed out loud. Today, envisioning the Victorian warrioress Elizabeth Bennet disemboweling a zombie and strangling him with his own intestines doesn’t seem that far-fetched…
So, you see, I’m not crazy – just an enlightened witness. And I hear you already, all you literary purists out there, grumbling that this paranormal fantasy thing is just a fad and that eventually genre fiction will go back to the way it once was. Well, you’re wrong. Paranormal fantasy isn’t a fad; it’s an evolution.
But first let’s go back a few decades... After graduating from college and realizing quickly that “performance poet” wasn’t a realistic career option unless I wanted to subsist on ramen noodles for the rest of my life, I managed bookstores for eight years in the ‘80s and ‘90s and loved it. At the beginning of my time as a bookstore manager, it seemed that the definitions for each genre – romance, mystery, science fiction/fantasy, horror, etc. – were clear-cut and if a reader enjoyed, say, westerns, they rarely read anything else. To the majority of my customers, the boundaries between genres were like unassailable walls. But then, little by little, things started to change.
Anne Rice brought vampire-powered fiction to mainstream readers in the ‘80s with blockbuster bestsellers like The Vampire Lestat (1985) and The Queen of the Damned (1988). Customers who previously only bought romance, horror or fantasy were now all buying Rice’s novels. And although other iconic authors had blended genre elements long before Rice – Chelsea Quinn Yarbro, Michael Moorcock, etc. – Rice’s novels brought this highly palatable amalgam to the masses. But it wasn’t until 1993 when this relatively quiet revolution really started making some noise. After Laurell K. Hamilton released her first Anita Blake novel, Guilty Pleasures, genre fiction – although no one knew it at the time – would be irrevocably changed forever. LKH’s Anita Blake saga fused narrative elements from dark fantasy, mystery and romance to create an action-packed, emotionally intense, downright erotic storyline that appealed to not only men and women but more importantly hardcore romance, fantasy, and horror fans alike. Proverbial light bulbs began going on over the heads of publishers and writers all over the world: novels that utilized conventions from multiple genres – hard-boiled zombie private detectives, a steamy love triangle between shape-shifting space travelers, vampiric aliens invading Earth, etc. – not only increased potential readership tenfold, it made for a more entertaining and singularly unique storyline.
I’m not saying LKH’s Guilty Pleasures knocked down the previously perceived unassailable walls between genres. This release was like a low-level earthquake that created the major fissures. But after 1993, the frequency of “paranormal fantasy” releases increased exponentially year after year after year. Piece by piece, bit by bit, the walls separating genres have crumbled into dust. Today, in 2009, paranormal fantasy is unarguably the most dynamic and fastest growing category in all of genre fiction – which is a little misleading because, in my mind, paranormal fantasy encompasses much of the new releases in mystery, fantasy, romance, horror, etc. Just look at any bestseller list and you’ll find that the revolution is all but complete – Laurell K. Hamilton, Kim Harrison, Jim Butcher, Stephenie Meyer, Cherie Priest, Mario Acevedo, Charlaine Harris, Patricia Briggs, Simon R. Green, the list goes on and on. And guess what? There’s literally dozens of amazingly talented new authors who are creating legions of fans and furthering the narrative and thematic scope of this seemingly limitless fictional frontier – J.F. Lewis, Justine Musk, Adrian Phoenix, Stacia Kane, Jeaniene Frost, Jaye Wells, and Marcus Pelegrimas, to name just a few.
Paranormal fantasy has irrevocably transformed genre fiction and is in the process of taking over the world. If you don’t believe me, feel free to pick up and read Pride and Prejudice and Zombies by Seth Grahame-Smith (currently #3 on the NYT’s trade paperback bestsellers list) – if I was told back in 1989 that not only was someone going to rewrite the beloved Jane Austen classic to include a scourge of flesh-eating zombies but also that it would be a runaway bestseller, I would’ve laughed out loud. Today, envisioning the Victorian warrioress Elizabeth Bennet disemboweling a zombie and strangling him with his own intestines doesn’t seem that far-fetched…
So, you see, I’m not crazy – just an enlightened witness. And I hear you already, all you literary purists out there, grumbling that this paranormal fantasy thing is just a fad and that eventually genre fiction will go back to the way it once was. Well, you’re wrong. Paranormal fantasy isn’t a fad; it’s an evolution.
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