I read through the reader comments at the bottom, and it was very interesting. A lot of people seemed to be saying that they like the device, but not the system running on it. They would immediately download a different one.
I hope the design team reads the comments and/or starts asking cunosumers, and small/indie publishers for that matter, what they really want rather than trying to guess what is important. A couple of comments also said how difficult it was to locate books in the B&N online store. Hm, maybe that's why sales are down.
I find it interesting to note that B&N is reporting that ebook sales are down 20 - 25%. Many of us have noticed that as well. Hopefully B&N will figure out what the customers want and start giving it to them so sales go back up.
I'd suggest perhaps eBook sales are down because it seems like eBook prices are many times only a few pennies below the cost of a physically printed book, which makes absolutely no sense.