2 Replies Latest reply on May 15, 2011 6:08 AM by geatdanemomDT

    Suggestions for enhanced nookbook pricing/content disclosure


          Apologies if this is already covered somewhere else (and if it is, please reply with the link to that discussion as I couldn't find one).

           First off, love the NC.  It has definitely brought me back to reading a lot more and the new features are impressive.  I've been looking forward to the enhanced/advanced nookbooks ever since 1.0 when I saw the tutorial that showed a video being played as part of a recipe cookbook.  This is a near perfect medium for that kind of tech, and with me not being the greatest cook in the world I bought the cookbook used in the tutorial (good housekeeping) and eagerly started paging through it to find the video.  Unfortunately, there weren't any.  I emailed customer service since there was no disclaimer in the tutorial video saying that the NC couldn't yet play video, but that's basically the answer I got in reply.

         So last week, I upgraded to the new software and now I notice that there's quite a few enhanced ebooks out there that will now play video.  One of them was the good housekeeping cookbook, which was really great!

         Except now B&N now expects me to pay $20.00 for the same book I just bought a few months ago for $18.  I told customer service that I would gladly pay the $2.00 difference for the enhanced version, but that it's unrealistic for them to expect people to pay twice for most of the same content and again, there was no mention made in their tutorial that the very book they used as an example for video did not in fact have video; but I was told that the policy is no refunds on nookbooks.


         I don't think I was heard. I wasn't asking for a refund.

      Here's a few ideas for B&N to prevent losing customers

         1.)  I think that B& N should provide users that have purchased a standard nookbook the option of upgrading their copy to an enhanced version when available for a small fee. By way of analogy, when I buy 1 song from an album at a particular online music store, the very successful company that runs that store has a "complete my album" feature, which would allow me to add (upgrade) the songs I have to the full (enhanced) version for a price that does not require me to buy the entire album again and have two copies of it.  I hope you see the point (and I know that music vs books is a bit of an apples and oranges scenario).

        2.) I also think that when I'm considering buying a regular nookbook, that B&N should tell me ahead of time whether the book I'm about to buy is slated for an enhanced version.  I was looking through the available enhanced titles and found enhanced versions of 4 more books that I currently have in plain old nookbook format in my library.  I have to say that while there are still a lot of books that I want, I'm reluctant to buy anymore nookbooks from B&N because I don't want it to show up later as an enhanced version that I have to pay full price for.  So release dates and availability right on the page where you'd buy your nookbook would help a lot.

           3.) Also, I feel that when a title is released in an "enhanced" format, B&N or the publisher should at least give some basic quantifiable metrics to inform the purchaser of what and how much of that what is in the enhanced version.  In the cookbook scenario above, it turns out (from reading the customer reviews) that the book B&N wanted me to shell out $20 for only had about 5 videos in it.....and this is a cookbook with over 1300 recipes.  I'd gladly pay $2.00 for that, but $20??

           Once some of the bugs are worked out and enhanced formats gain popularity I'd expect enhanced sales to really take off.  Enhanced ebooks really are the future of reading, and the NC is pretty well positioned to give the best reading experience.  The trouble is, if they are sticking with these pricing schemes for people who already have a standard version title because an enhanced one was unavailable, they may be losing a lot of customers in the end. 

          Have any of you found yourselves in the same/similar situation?  What other suggestions do you have that will benefit B&N and avoid gouging the consumer?  I'm really interested in what anyone has to say about this.  It would be nice if we could get a rational list together to submit to B&N to see what happens.