20 Replies Latest reply on Feb 27, 2013 1:34 PM by DeanGibson

    What does Nook need to do to survive?

      As much as I love my Nook, it's hard read articles like this...

      "While the Apple iPad and Amazon Kindle Fire filled many a stocking this holiday season, it appears the Barnes & Noble Nook was largely left out in the cold.According to data released today by Barnes & Noble, sales of Nook products took a tumble during the nine-week period ending Dec. 29.

      http://www.pcmag.com/article2/0,2817,2413818,00.asp

      ...and imagine that they'll be around five years from now.

      A year ago, the Nook might have some an advantage over its competitors in quality and price, but their all comparable now. There's no real compelling reason to reccomend a Nook over a Nexus 7 to anyone. My suggestions, for what they're worth:

      1.Enough with the locked down ecosphere. This approach simply doesn't work, and it's getting embarrasing. I don't even bother reading those "Ten Must Have Apps for Android!" articles anymore, because I just know that none of them will be available for my Nook.

      2.An advertsing campaign that explains the situation. Be up front and frame it in a David vs Goliath rivalry. "Amazon is undercutting us to run us out of business. You might be able to save a few bucks buying  in the short term, but if we go under, do yout hink they'll keep prices low, then?"

      3.And also extolls the virtues of brick & mortar stores that allow people to meet, relax, grab a bite to eat, and provide a venue where authors can meet fans and do readings, etc. Drive home the point that supporting Barnes & Noble is about preserving a literary lifestyle, not just purchasing products.

        • Re: What does Nook need to do to survive?
          thans56
          Well if they are going to compete in the movies dept they need to step up their game. Did a side by side test today between nook hd plus and kindle fire hd. Downloaded the same exact movie with readers side by side. Same distance from wifi and high speed internet. When kindle finished download the nook was only at fifty percent. Took nook another thirty mins to finish download. Kindle with prime has free movies. Nook has no free movies and nothing like prime. I won't compare number of moviess it woulndnt be fair. Amazons been at thegame longer.
          • Re: What does Nook need to do to survive?

            This part from the article is interesting:

             

            *****

              The Nook segment, meanwhile, "fell short of the company's expectations," Barnes & Noble said, dropping 12.6 percent. While sales of digital content - like apps, e-books, and magazines - were up 13.1 percent, Nook device sales "declined during the holiday period as compared to the prior year," the company said, without elaborating.

            *****

             

            If Nook segment dropped 12.6% and digital content rose 13.1% isn't it straightforward to go to past year's results and calculate, roughly, how much Nook device sales dropped?

             

            What I'd be interested in knowing is -

             

            1) What percentage of device sales were Color and Tablet?

             

            2) How is B&N going to make up for those now that Color and Tablet are not being made?

             

            *****

             

            So are all those people (who bought Color and Tablet) going to choose HD and HD+ instead? Or will they choose another Tablet entirely?

            • Re: What does Nook need to do to survive?
              bobstro

              JD57 wrote:

              [...] 1.Enough with the locked down ecosphere. This approach simply doesn't work, and it's getting embarrasing. I don't even bother reading those "Ten Must Have Apps for Android!" articles anymore, because I just know that none of them will be available for my Nook.

               

              I've expounded on this one enough elsewhere, so suffice to say for now that I agree.

              2.An advertsing campaign that explains the situation. Be up front and frame it in a David vs Goliath rivalry. "Amazon is undercutting us to run us out of business. You might be able to save a few bucks buying  in the short term, but if we go under, do yout hink they'll keep prices low, then?"

               

              Was it Avis that used to run the "when you're number two, you have to try harder" commercials? I think their advertising should emphasize the store experience (more below), and push a sense of community. It's interesting that our local Applebee's now has the walls covered with local town sports teams, kids and families. They're differentiating themselves from the TGIF next door this way. While it's a bit crass, they could emphasize the "local bookstore" angle more.

              3.And also extolls the virtues of brick & mortar stores that allow people to meet, relax, grab a bite to eat, and provide a venue where authors can meet fans and do readings, etc. Drive home the point that supporting Barnes & Noble is about preserving a literary lifestyle, not just purchasing products.

               

               

              On this, I agree 100%. They should also be less conflicted about NOOK offers, so people go into the store even if they own a NOOK device. Once I went all electronic for reading, my B&N membership rarely ran an offer that made me consider stopping by the store. If the NOOK is their future, and the stores are their edge, make the two fully complementary.

               

              I'm just a little conflicted, because it was B&N coming to town that killed off the actual mom & pop bookstores locally.

              • Re: What does Nook need to do to survive?

                honestly, with all the problems with the Color and the Tablet, the mistiming of the release of the Tablet.. then releasing it with only a few gigs of user storage on it.. then telling them to come into the store to have it repartitioned.. the sad, sad state of the apps store.. the repeated, various and continual hardware problems.. the constrictive B&N user interface to Android.. etc... etc...

                 

                I sure hope that the HD and HD+ do not suffer the issues that the Color and Tablet have.. Otherwise, B&N should just pack it in..

                 

                I bought a refurbished Tablet due to the price.. and the subsequently got one that had hardware WIFI problem.. the reseller replaced the Tablet, and this one seems to be working fine (i've only had it for a day, so far..)..

                 

                the major thing that has to change is the interface..

                 

                constantly running into B&N's walls to the "outside" makes it stiflingly boring.. this has become very apparent, since during the time my Tablet wasn't working and the shipment of the replacement, a very good friend of mine gave me a spotless 1st Gen iPad w/iOS 5.1.1 on it.. and other than the massive, massive hassle that iTunes is, the iPad really is just that good..

                 

                 

                 

                I think JD57 sums it up very well..

                 

                 

                 

                 

                 

                 

                  • Re: What does Nook need to do to survive?
                    bobstro

                    5ivedom, you've got me truly perplexed. You continually go on about how unprofitable the Android market is, yet acknowledge the big players are making money with in-app purchases. What are B&N's ebooks and subscriptions if not the ultimate in-app purchase? Yes, you (5ivedom) might not do well in the Google Play Store, but that hardly means B&N won't.

                     

                    Yes, there may be MILLIONS of Android users who will never buy an app. Guess what? They'll never buy your stuff. Get over it. But there are also likely thousands, if not hundreds of thousands that will (see in-app purchases, above). That is EXPANDING your potential market, not shrinking it. Android is not some contagion that turns people into free-app zombies.

                     

                    B&N has apps for Android already, so you're really just arguing against B&N making the apps BETTER. If B&N doesn't want us using our NOOKs as we see fit, why not keep us as regular customers if we use another device? The B&N Android app works, just not particularly well. If B&N  focused on getting a consistent, quality set of features in ALL their apps, or better yet, consolidating them into one feature set, they'll attract more customers on the other platforms that they readily admit are out-selling the NOOKs.

                     

                    By insisting that the "full" B&N reading experience be limited to NOOK devices, in light of the fact that those devices aren't selling well against the competition, doesn't it make sense to EXPAND your base of potential customers to include those using the devices that are outselling the NOOKs? After all, it's often repeated here that B&N makes more money on content than NOOK hardware. 

                     

                    By all means, they should keep selling NOOKs as long as they're profitable. If they can squeeze another couple of years out of eink profitably, do so. I'm only suggesting that they consolidate the software development into one consistent product that works well and offers best-in-class features on ALL devices.

                      • Re: What does Nook need to do to survive?

                        bobstro, we are NOT in the Android Store. We don't sell ANY apps there.

                         

                        *****

                         

                        PLEASE

                         

                        1) Stop attacking me.

                         

                        2) If you love Android then talk about Android.

                         

                        Everytime I talk about something you ALWAYS attack me.

                         

                        Why is me saying something bad about Android causing you to attack Me and my Company.

                         

                        That's out of line. It's uncivil.

                         

                        You are attributing things to me which are completely wrong. Please have a normal civil conversation.

                         

                        *****

                         

                        I'm not going to talk any more to you and not going to participat ein threads you participate in.

                         

                        It's very out of line to attack me personally and attribute wrong things to my team just because you are hurt that I don't like Android.

                         

                        Am I commenting about your work or your capabilities as a person. Then don't comment about me.

                         

                         

                        *****

                         

                        I'm truly disappointed that you are taking out your bitterness on me. There's absolutely no justification for that.

                         

                        This is a Nook forum. There's no rule here that says - Don't ever say anything bad about Google or Android or people here have a license to attach you personally and attribute wrong things to you.

                         

                        I'm truly truly disappointed. I hope God blesses you and brings happiness to your life so you can stop attacking other people and trying to make their lives bitter.

                          • Re: What does Nook need to do to survive?
                            bobstro

                            Ah, so when you imply rooters are special cases of your want-it-all-for-free crowd, we're not to take offense? I got annoyed with our casting aspersions a long time ago.

                              • Re: What does Nook need to do to survive?

                                Link or it didn't happen.

                                 

                                *****

                                 

                                I'm just very disappointed that someone who seems intelligent would try to do the cowardly thing of attacking me personally.

                                 

                                Every opportunity you get you turn the thread into attacking me. Now you've started talking about my team which is out of line. It's completely out of line. That's like me talking about your team or your family. It's completely, completely out of line.

                                 

                                *****

                                 

                                I'm truly disappointed. I don't know how to explain this.

                                 

                                Do you see the problem?

                                 

                                My team is a group of very honest, hard-working skilled people. We are in markets of millions of customers and are doing exceptionally well.

                                 

                                We will 100% expand to markets of hundreds of millions of customers and we will sell to a ridiculously high number of paying customers.

                                 

                                You can take it to the bank.

                                 

                                *****

                                 

                                For you to misattribute things to me is crossing the line.

                                 

                                For you to go way beyond that and attack my team's success and qualifications is 100% completely wrong.

                                 

                                It's just sad. You're lucky you didn't make the mistake of saying this to my face.

                                 

                                 

                                *****

                                 

                                 

                                Show me the link where I've written anything personal about you.

                                 

                                The truth is that perhaps you are an acolyte at the Church of Google and it upsets you when i make fun of Android.

                                 

                                Well, you just have to specify you are a Google person and then I'll know not to mention anything about their complete and utter lack of ability to make money in any way other than selling customers and customer data to advertisers.

                                 

                                *****

                                If you don't like what I say about Google.

                                 

                                That's not justification to attack me.

                                 

                                Let's make this clear: I HAVE NEVER MADE A PERSONAL ATTACK ON YOU.

                                 

                                Even now, it's your actions that I disapprove of. There's nothing wrong with you. You seem an intelligent person.

                                 

                                But you seem to be under the misapprehension that because we disagree it gives you a license to indulge in

                                 

                                Acts of Spineless Cowardice

                                 

                                such as

                                 

                                1) Make up claims. Attribute things to me.

                                 

                                2) Attack My team's capabilities.

                                 

                                3) Claim that I'm upset because I'm not selling millions of copies of my apps.

                                 

                                Do you see how these are fabricated claims?

                                 

                                Do you see why these Actions of Spineless Cowardice would disappoint me?

                                 

                                *****

                                You're not a spineless coward. So please don't indulge in acts of spineless cowardice.

                                 

                                I have seen this recently (you going into threads and attacking me for no reason and twisting things I've said and attributing things to me) and I didn't care. However, it's crossing the line to attack my team or its capabilities.

                                 

                                That's completely absolutely inappropriate. They are very skilled, hardworking people making really good software. And they're doing just great.

                                 

                                We are only in markets of millions of customers. We're not in Android or iPhone.

                                 

                                We are going to expand to markets of hundreds of millions of customers in the coming years and we will get not just millions of paying customers but an incredibly high number of paying customers.

                                 

                                *****

                                 

                                However, it's 100% inappropriate to attack a team of people who work very hard and are skilled and honest.

                                 

                                That's wrong.

                                 

                                To create falsehoods and make wrong claims about a group of hardworking people is completely wrong.

                                 

                                You attacking me for some perceived affront is not acceptable.

                                 

                                And extending that to attack my team is way beyond wrong. It's just absolutely wrong.

                                 

                                I'm just disappointed. I don't know how to explain this. It's a deep disappointment. Like the way you feel when you find out Santa Claus doesn't exist.

                                 

                                Bobstro, it's so disappointing. It's so disappointing that you'd make up some imaginary perception that I attacked you or hate you.

                                 

                                And then you'd try to use that as fuel to attack me.

                                 

                                Most disappointing is that you think it gives you license to attack my team. That's just wrong. wrong.

                                 

                                so so wrong.

                                 

                                That's a shameful act. To attack a good group of people because of some imaginary affront from God knows how long ago. Just wrong.

                                  • Re: What does Nook need to do to survive?
                                    bobstro

                                    5ivedom wrote:

                                    Link or it didn't happen.

                                     

                                    This thread: "Even the people you'd consider Type 2 are more like Type 1a. They root but they still buy stuff and buy books and don't pirate and steal everything." The "more like" certainly implies we're in Type 2. We're slime, but we seem like decent people, eh? Dress us up right, and we'd pass for decent folk, eh? Gee, thanks.

                                     

                                    'm just very disappointed that someone who seems intelligent would try to do the cowardly thing of attacking me personally.

                                     

                                    Ah, so when  you write something to the effect of "all <whatever> people are <whatever>" and qualify it with "except you guys", we're not to take offense? You could have written script lines for Django Unchained. I've asked you about this in previous threads, and you've yet to respond.

                                     

                                    Every opportunity you get you turn the thread into attacking me. Now you've started talking about my team which is out of line. It's completely out of line. That's like me talking about your team or your family. It's completely, completely out of line.

                                     

                                    So when you talk about my group, it's OK?

                                     

                                    My team is a group of very honest, hard-working skilled people. We are in markets of millions of customers and are doing exceptionally well.

                                     

                                    As am I, and a most of the hard working tech community that you disparage. The difference? You sell in the NOOK store.

                                     

                                    We will 100% expand to markets of hundreds of millions of customers and we will sell to a ridiculously high number of paying customers.

                                     

                                    I sincerely wish you all the luck in the world. I do respect small developers, and I've said so in other threads. But again I ask, how on earth do you pull rooting into a discussion of paying for apps?

                                     

                                    [...] For you to misattribute things to me is crossing the line.

                                     

                                    Were that true, you'd have a point. I've asked you about these comments in numerous threads.

                                     

                                    [...] It's just sad. You're lucky you didn't make the mistake of saying this to my face.

                                     

                                    I wish I could. I've quoted you on every comment I've made.

                                     

                                     [...] Show me the link where I've written anything personal about you.

                                     

                                    You have associated rooting with wanting everything for free an piracy numerous times. I have asked you about this numerous times. The threads are all here if you want to find them. Click on my name and read away.

                                     

                                    The truth is that perhaps you are an acolyte at the Church of Google and it upsets you when i make fun of Android.

                                     

                                    Ah, now that's interesting. So to you it's "making fun of Android" (when in fact, you're talking about the users of Android products.).

                                     

                                    Well, you just have to specify you are a Google person and then I'll know not to mention anything about their complete and utter lack of ability to make money in any way other than selling customers and customer data to advertisers.

                                     

                                    I don't particularly care what you say about GOOGLE. It's when you imply that those who wish to do more with products they buy are not "customers of good intent" and other drivel that I get offended.

                                     

                                    My comments were not direct at your team. They are directed at YOU and your casting groups of people into buckets based on your world view. Do you do that often?

                                     

                                    [...] 1) Make up claims. Attribute things to me.

                                     

                                    Above was just one example. You can find the others.

                                     

                                    I am delighted for you that you have been able to parlay using free and open source tools to develop apps for an OS based on open source software into a profitable business. I find it ironic when you then suggest that those who want free things are not playing by the rules. I realize selling in the B&N app store puts you in the "job creator" category, but I still understand that B&N is an app layer running on top of Android.

                                     

                                    So speaking of customers of good intent, you're OK with B&N and Amazon taking the OS that Google gives away freely, based on the understanding that they'll benefit from ad-based revenue from users, and then proceed strip out any reference to Google? Who's the "actor of bad intent" in that scenario?

                                     

                                    zzzz on the rest. you get the idea.

                                  • There are only two types of people
                                    DeanGibson

                                    bobstro wrote:

                                    Ah, so when you imply rooters are special cases of your want-it-all-for-free crowd, we're not to take offense?


                                    Why take offense?  There are only two types of rooters (as in all "only two types of people" discussions, the following characterizations contain wild, sweeping generalizations):

                                     

                                    Type 1 rooters root because it is cool.  They typically have ZERO technical knowledge and skills, and ask "now that I am rooted, what can I do with it?"  When they screw up (or want to apply an OS update), they drive Flying Toastr and Customer Service people nuts.  They even drive others on the XDA forum nuts, by not reading the instructions.  Or, even worse, give wrong advice.  They often whine when someone doesn't respond to their questions within three hours (yes, really). They only install free apps.  They only recommend the device to other would-be type 1 rooters.  To a man, they support Obama health care.

                                     

                                    Type 2 rooters want the device to perform one or more tasks, that the unrooted device won't accomplish (like doing backups, or copying files wirelessly).  On a non-Nook device, they continue to buy apps, just like normal people.  On a Nook, there are only two types of type 2 rooters:

                                     

                                    Type 2B rooters stay with the B&N OS, and (except for rooting and installing rooted apps), try to keep the device as close to original as feasible.  They usually apply B&N OS updates, and they buy B&N media for the device.

                                     

                                    Type 2N rooters install CM##, and Never look back.

                                     

                                    Some type 2 Nook rooters have split personalities, installing CM## on a bootable SD card.  They are a combination of type 2B and type 2N rooters, so I call them type 2 B&N rooters.

                                     

                                    Seriously.  On my grandmother's grave.

                                     

                                    Don't take accusations against rooters seriously.  We are part of a great elite, which the non-rooters envy.

                                      • Re: There are only two types of people
                                        patgolfneb

                                        Was that tongue in cheek Dean? Even so now I am dissappointed. It is my opinion that  fivedom has helped many people as have you. I also am of the opinion that yours and bobostros dissapointment with BN's product decisions leads to a certain thin skinned behavior at times, and frankly a bit of mean spiritedness.

                                         

                                        Fivedoms perspective is colored by his perceptions of the business, and customer behavior, but I at least detect no mean spiritedness in the manner of his response. 

                                         

                                        I realize my commenting is somewhat ironic since OT political comments and such is one of my weaknesses. Still I feel fivedom deserves the benefit of the doubt here.

                                          • Re: There are only two types of people
                                            bobstro

                                            patgolfneb wrote:

                                            [...] Fivedoms perspective is colored by his perceptions of the business, and customer behavior, but I at least detect no mean spiritedness in the manner of his response. 

                                             

                                            [... no, not politics!]. Still I feel fivedom deserves the benefit of the doubt here.

                                             

                                            I actually agree with you. I don't dislike 5ivedom. I disagree with 5ivedom. While perhaps not intended to be mean spirited, I challenged a bit more directly this time because he/she has persisted in making these comments without really addressing them in the past and I find them grating. 

                                             

                                            He/she seems to be a hard working individual in a tough business. For that, kudos and respect. Where I take issue is when some of the broad characterizations of equally hard-working groups of indivudals are made that toss us in with dregs, pirates and leeches. I specifically challenged on the "customers of good intent" comment some time ago. You can't expect to post comments like that on the Internet without getting called on it at some point.

                                             

                                            I know you and I have our differences, Pat. We also agree on a lot of things, for which I do tap the kudo button. I would honestly hope that you'd call me out if I was making comments about a broad group of people that cast them in a disparaging light. I don't feel that questioning B&N's decisions is the same thing in a two-way discussion.

                                             

                                             

                                              • Re: There are only two types of people
                                                keriflur

                                                bobstro wrote:

                                                 

                                                I know you and I have our differences, Pat. We also agree on a lot of things, for which I do tap the kudo button. I would honestly hope that you'd call me out if I was making comments about a broad group of people that cast them in a disparaging light.

                                                 

                                                 


                                                I'm not Pat, but I'm calling you out.  You have cast the pirates and leeches in a disparaging light! :smileywink:

                                                 

                                                Speaking of light, this thread could use some.  It's rather dark and angry in here.

                                                 

                                                Also, 5ivedom - it would really make things easier if you would tell us if you are a chick or a dude.  :smileyhappy:

                                                  • Mea Culpa (or is it Mia?)
                                                    bobstro

                                                    keriflur wrote:

                                                    I'm not Pat, but I'm calling you out. 

                                                     

                                                    OK, but don't call me Shirley.

                                                     

                                                    You have cast the pirates and leeches in a disparaging light! :smileywink:

                                                     

                                                    Argh. Oh wait, I mean... Arrrrrrr.

                                                     

                                                    [...] Also, 5ivedom - it would really make things easier if you would tell us if you are a chick or a dude.  :smileyhappy:

                                                     

                                                    There you go, putting people in buckets!

                                                • There are only three types of people
                                                  DeanGibson

                                                  patgolfneb wrote:

                                                  Was that tongue in cheek Dean? Even so now I am dissappointed. It is my opinion that  fivedom has helped many people as have you. I also am of the opinion that yours and bobostros dissapointment with BN's product decisions leads to a certain thin skinned behavior at times, and frankly a bit of mean spiritedness.

                                                   

                                                  Fivedoms perspective is colored by his perceptions of the business, and customer behavior, but I at least detect no mean spiritedness in the manner of his response. 

                                                   

                                                  I realize my commenting is somewhat ironic since OT political comments and such is one of my weaknesses. Still I feel fivedom deserves the benefit of the doubt here.


                                                  Of course it was tongue-in-cheek !!!  It wasn't directed at anyone, and particularly not at 5ivedom.  It was directed at not taking the "types" and "rooters" classification discussion so seriously.

                                                   

                                                  My only complaint against 5ivedom (and this is certainly not limited to him), is perhaps shorter posts?  An even bigger complaint are those who reply to long posts, always quoting them in their entirety (the biggest forum offender by far in this regard, is fortunately not a participant in this discussion).

                                                   

                                                  The "Obama healthcare" crack was a jab at the entitlement mentality of my pidgeon-holed "type 1 rooter".  Yes, it was forum bait (as was the "to a man" crack), and Keriflur responded (I think she knew it was bait), to which I thought I set the record straight.

                                                   

                                                  B&N's problems are largely of its own making, and should not be blamed on the actions (or lack thereof) of its customers (exception noted for those who root and then expect support from B&N).

                                      • Re: What does Nook need to do to survive?

                                        Barnes & Noble needs to stop selling tablets.  They simply cannot afford to anymore. Amazon, Google and Apple have literally limitless resources. A great amount of their revenue from physical book and digital sales is rerouted right back into developing for the Nook.The problem is not the product, they are  very good tablets for what they do. The Nook caters to the person who doesn't want or need the best tablet around, but would enjoy a cheaper high quality screen and the ability to hand it off to their kids without fear or give it to their elderly parents who just want a simply tablet to read and maybe surf the web or watch a movie. The problem is marketing.  They simply do not have the unlimited coffers to throw advertisements around. This is why people come into a Barnes & Noble and look at the tablets and say, "Oh, you guys sell Kindles too?"  Nobody knows about them. Their business is books. Reading and the bookselling of. They should not be a technology company, and their business should not be deovted to becoming one.  Maybe they can stil sell the Simple Touch because all it does is read books and not other things, which would fit within the point of being a book business.  Take all the money they would have spent on developing Nooks and focus on improving the stores, the selection of books, and most importantly, the Nook application. This will enable the company to focus on both digital and book selection. Perhaps open a service like Audible.com for audiobooks. A wonderful step would be to make the Membership give 10% off ebooks as well, this would drive people both to the stores and to the Nook app.  They gave it a tremendous run and the Nook really is a good product. But you have to adapt or die in todays busness world.

                                          • Re: What does Nook need to do to survive?
                                            Mercury_Glitch

                                            5ivedom, and bobstro, can you please discuss the issue at hand in this thread (any of them) rather than bickering?  Both of you strike me as being intelligent and logical adults.  If you've got personal issues with one another, either leave them on the sidelines or take it to PM. 

                                             

                                             

                                            • Re: What does Nook need to do to survive?
                                              bobstro

                                              TriscuitCracker wrote:
                                              [...] Perhaps open a service like Audible.com for audiobooks.

                                               

                                              Ah, thank you for mentioning Audible. I'm not sure how well they're doing in the grand scheme of things, but that's a good example of a company that has managed to parlay being app-only with content into a front page presence on many Android devices sold today. It comes pre-installed on Verizon's phones, for one.  I'm sure it's other places. They are probably a company a lot of people think of when they think of "audiobook". B&N should become what people think of when they think "ebook".

                                               

                                              Apparently, if I read correctly, they went private and were consumed by Amazon, yet are branded independently. If so, they did a good job branding. There's a lesson there.

                                                • Re: What does Nook need to do to survive?
                                                  keriflur

                                                  bobstro wrote:

                                                   

                                                  Apparently, if I read correctly, they went private and were consumed by Amazon, yet are branded independently. If so, they did a good job branding. There's a lesson there.


                                                  This is the case with Zappos also.  Zappos kept their management, which meant that they kept their culture and indivduality.  I wonder if it's the same for Audible.

                                                   

                                                  IMO it's smart of Amazon to acquire this way, as what made the company profitable in the first place is usally still in the mix, and it would hurt the company to kill that chemistry.  And if someone hates Amazon, they may like a child company and never make the connection