13 Replies Latest reply on Dec 14, 2012 11:06 AM by keriflur

    B&N not willing to price match Amazon?

      I asked B & N to pricematch a Kindle/Amazon eBook, and this is the ridiculous, in my opinion, answer that they came back with. I own a Kindle and Nook. For different reasons I love both. However, I want to know why a brand new eBook release can be $14 on Amazon, yet $19 on B & N? That is a whopping 36% difference. Overall there are far more books on B & N that cost more than Amazon, than the other way around. If B & N want my future business, then they had better become a true business-by being competitive. The Nook is not such a great device that I will spend that much more on the same eBook. Especially when there are still a lot of glitches in the device, as well as the customer service aspect.


      This is nonsensical pricing strategy.

       

      I am guessing that B&N  figure, that if you have he Nook, then you will not buy a Kindle....Well if you read a lot...for me it makes sense to switch to the Kindle for financial reasons. Yes, the Nook has a better screen....but there are more font sizes on the Kindle that are just formatted better ; better battery life on Kindle; better contrast on Nook etc etc...overall  (my opinion only) the pros and cons of each make them about equal.

       

      Amazon seem to just have a better deal with the publishers. I am making this very simple by just looking at brand new ebook releases. There should be no excuse here for B&N not to come close to Amazon. They can even charge a little more and claim that they have a better device-that is just good marketing. But 36% more on a book they know is going to be tremendously popular is ....simply robbery. I would like to know what B&N representatives think? Is Mike in customer service correct? Is 36% more for the same book showing that you are "committed to offering these ebooks and eperiodicals at a very
      competitive price." ?

       

       

       

      B&N wrote


      "eBooks are an emerging category and many pricing models are being tested
      from both publishers and retailers. What's important for all of our
      customers to know, is that we are committed to providing them with the
      widest catalog of digital books and eperiodicals, that they can read and
      take with them on more devices than any other ebookstore.  We are not
      focused on any one device, rather we?re about giving consumers choices
      as to where they want to read their digital content.  We are also
      committed to offering these ebooks and eperiodicals at a very
      competitive price."


      We look forward to your next visit.

       

      Visit www.bn.com and click on the options that appear in the upper
      right-hand corner to view information about your order.

      We look forward to your next visit.


      Sincerely,

      Mike
      Digital Support
      Barnes and Noble
      http://www.bn.com/

       

       

      Original Message Follows:
      ------------------------

      Order Number: N/A
      IP: 207.135.166.210
      Browser: Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.9.2)
      Gecko/20100115 Firefox/3.6

      The price you have for the Nook version of The Desert Spear by peter
      Brett is over $19.00. Kindle version is $14.30, also available for
      pre-order.
      Please match the price, as per usual.


        • Re: B&N not willing to price match Amazon?

          Personally, I think the B&N response is reasonable.  B&N is feeling their way through this very dynamic market and will go through a few more iterations of pricing schemes as the market matures.

           

          Out of curiosity, why don't you just buy the cheaper ebook since you have both readers?

            • Re: B&N not willing to price match Amazon?
              FrogAlum

              Why would you expect BN to price match when Amazon doesn't have that policy either?

              • Re: B&N not willing to price match Amazon?

                i have to say that your reply matches the official response perfectly...as in...gives me no explanation and tells me exactly zero...Why do i have to spend close to 40% more with the Nook on a lot of books?I did buy thecheaper book on the Kindle...and I also did get the one for the Nook. There are some books I like to re-read and this series is one of them. I likeusing the Nook closer to home-because of the poor battery life. The Kindle I take with me on my very frequent longer trips.But that is just my situation. For those of us who just own the Nook, it is very annoying to see this much higher pricing for the same eBook.

                  • Re: B&N not willing to price match Amazon?
                    Nallia

                     

                    AshleyDel wrote:

                    i have to say that your reply matches the official response perfectly...as in...gives me no explanation and tells me exactly zero...Why do i have to spend close to 40% more with the Nook on a lot of books?I did buy thecheaper book on the Kindle...and I also did get the one for the Nook. There are some books I like to re-read and this series is one of them. I likeusing the Nook closer to home-because of the poor battery life. The Kindle I take with me on my very frequent longer trips.But that is just my situation. For those of us who just own the Nook, it is very annoying to see this much higher pricing for the same eBook.

                     

                    It would be if B&N was the only place I could buy books for my nook.  Since I can shop around for many of my books the price difference doesn't annoy me much.

                     

                • Re: B&N not willing to price match Amazon?
                  Doug_Pardee

                  I'll also add that pre-order pricing tends to be a bit wacky.

                   

                  There's no advantage to pre-ordering an e-book. They dealer isn't going to run out of them. Wait until the e-book is actually available. The price then is often considerably less than the pre-order price.

                  • Re: B&N not willing to price match Amazon?
                    This message has been moved to a more appropriate location. This helps to keep our boards organized.
                    • Re: B&N not willing to price match Amazon?
                      CyberRon

                      Well it's time for B&N to wake up and smell the roses. If they want to compete in this marketplace, they need to study their competition. It's competition that makes for a strong and dynamic market.

                      Personally I would love for B&N to succeed and blow Amazon out of the water by being competitive. Here is an example and futher comments:

                       

                      B&N's entry and pricing model:

                      Hood

                      By Stephen R. Lawhead

                      (first book in trilogy)

                      Not available in ebook format

                       

                      Scarlet
                      by Stephen R. Lawhead

                      List price: $15.99
                      eBook Price: $11.42

                       

                      Tuck
                      by Stephen R. Lawhead

                      List price: $26.99
                      eBook Price: $19.27

                        

                      Amazon's pricing model: (all available)

                      Hood (Kindle Edition)
                      by Stephen R. Lawhead (Author)
                      Digital List Price: $24.99  What's this?  
                      Print List Price: $7.99
                      Kindle Price: $7.19 

                       

                      Scarlet (The King Raven Trilogy, Book 2) (Kindle Edition)
                      by Stephen R. Lawhead (Author)
                      Digital List Price: $15.99  What's this?  
                      Print List Price: $15.99
                      Kindle Price: $9.99 

                       

                      Tuck (King Raven) (Kindle Edition)
                      by Stephen R. Lawhead (Author)
                      Digital List Price: $26.99  What's this?  
                      Print List Price: $15.99
                      Kindle Price: $9.78 

                       

                       

                      There is a huge disperity in this comparison. If B&N wants to compete in this market, they need to make major strides in being more competitive or they will be quickly outpaced and become a non-player in the market. I sincerely hope this doesn't happen, but B&N controls its own destiny.

                      • Re: B&N not willing to price match Amazon?

                         

                        AshleyDel wrote:

                        I asked B & N to pricematch a Kindle/Amazon eBook, and this is the ridiculous, in my opinion, answer that they came back with. I own a Kindle and Nook. For different reasons I love both. However, I want to know why a brand new eBook release can be $14 on Amazon, yet $19 on B & N? That is a whopping 36% difference. Overall there are far more books on B & N that cost more than Amazon, than the other way around. If B & N want my future business, then they had better become a true business-by being competitive. The Nook is not such a great device that I will spend that much more on the same eBook. Especially when there are still a lot of glitches in the device, as well as the customer service aspect.


                        T
                        Order Number: N/A
                        IP: 207.135.166.210
                        Browser: Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.9.2)
                        Gecko/20100115 Firefox/3.6

                        The price you have for the Nook version of The Desert Spear by peter
                        Brett is over $19.00. Kindle version is $14.30, also available for
                        pre-order.
                        Please match the price, as per usual.


                         

                        Well, I just bought Desert Spear today for $9.99...so somebody is listening or just a major coincidence(probably the latter...sigh :smileysad:. Incidentally, the same book is still $14.99 for the Kindle. Agency pricing or no, I hope that Barnes and Noble want to get more Nook users and hence more people using their site to buy books. Clearly it is the better reading device, despite still having a few software glitches. Del Rey, thank heavens, does not seem to be one of the big 5 publishers to have signed up onto Agency pricing. Though I think that prices are going to be chaotic as online retailers discover what they can and can't do with pricing. Not to mention which books slip through the cracks. Sometimes these deals can take months to come into effect properly. Interesting times ahead certainly.

                         

                        • Re: B&N not willing to price match Amazon?

                          I think that they charge more for their eBooks because thay don't sell near as many books as Amazon. I think this is their way of bringing up their profit margin. To me, I believe this is an ignorant idea.Maybe if they price matched thier eBooks to match Amazon, that's what would bring up their profits, because it would actually make them more competitive. I know that if there was a book that I wanted (say, hem hem, my book, When Angels Fall by Stepahnie Jackson) and it was 3.99 on amazon and 5.99 on B&N, I would purchase it from Amazon. I believe most people would do the same. If B&N wants the Nook to be as popular as the Kindle, they're going to become more reasonable in their pricing. :womanmad:

                            • Re: B&N not willing to price match Amazon?
                              patgolfneb

                              Tatejackson, welcome to the forum. This has been a much discussed topic on these forums. Many comarisons and examples have been offered. The bottom line is that Amazon is a much larger, diversified business that sometimes sells books below cost to attract consumers and makes it up on other sales. Before agency pricing, now mostly overturned Amazon was approachiing monopoly status in e book sales. BN appears to monitor prices, and is generally competitive. There are a significant number of instances they are higher, occasionally they are lower. The consensus is that BN does not want to adopt a formal price matching policy because Amazon could overwhelm BN in a price war. Often if you check back BN does change their price to match on popular books, but it takes a few days.

                            • Re: B&N not willing to price match Amazon?
                              Irishelf

                              Apple products may be more expensive, but they are for the most part much better made and have fewer problems than other products-especially Nooks.  I've had my ipod twice as long as my NC and have had no problems with it.  I can't say the same about the NC, especially with it's crappy charger.  According to the NC guide the battery is not replaceable at all, while Apple products have replaceable batteries (you have to take or mail the product to the company or authorized repair shop, but at least it's possible).

                                • Re: B&N not willing to price match Amazon?
                                  keriflur

                                  Irishelf wrote:

                                  Apple products may be more expensive, but they are for the most part much better made and have fewer problems than other products-especially Nooks.  I've had my ipod twice as long as my NC and have had no problems with it.  I can't say the same about the NC, especially with it's crappy charger.  According to the NC guide the battery is not replaceable at all, while Apple products have replaceable batteries (you have to take or mail the product to the company or authorized repair shop, but at least it's possible).


                                  This seems to be a BIG generalization based on two specific devices that you own.  I've had more problems in the last month of owning my mac than I've had in years of owning Sony laptops - should I conclude that all Apple products have a lot of problems and that PCs hardly ever do?

                                   

                                  Also, B&N is referring to user-replaceable batteries, and neither company has that.  The batteries in all of the nooks ARE replaceable, just not by the user.