7 Replies Latest reply on Oct 9, 2010 11:52 AM by Doug_Pardee

    19.99 the new 9.99

      Penguin seems to thing so :

       

      Fall of Giants  

       

      I also find it disgusting that it's actually number 10 on the ebook bestseller list. Apparently people are okay with a hundred percent increase in the the price of ebooks.

       

      Thought I would add this thread here because it was more appropriate than as a review for the book.

        • Re: 19.99 the new 9.99

          Yeah... screw that.  If that becomes the norm for eBook pricing, my eBooking days are finished.  

            • Re: 19.99 the new 9.99

              I never bashed B&N in my original post or even mentioned them at all. In fact, I pointed out immediately that it was penguin's fault. This is a discussion board, so I assumed a discussion here of this unusual price point was not in any way an instant B&N price bash.

               

              I think the idea that the number of pages determines the cost of a book is silly. By that logic I should feel ripped off when I purchase one new ebook that is only 250 page for 12.99 and another new book that is 500 pages for 12.99, or maybe that 500 page book is a good deal? (Though I guess for an ebook it would be about 300 kb versus about 600 kb depending on pictures ect.). (Note: i've never purchased a book over 9.99).

               

              I terms of content, I can kind of understand non-fiction being more expensive than fiction because of the usual research involved, depending on the author and content. So one could say that a historical fiction book probably requires more research than a regular fiction book, again depending on the author.

               

              As far as I'm concerned one popular book at 19.99 is one too many. Especially since a lot of people are purchasing it. Penguin will think that if it worked one time it will work again.

               

              My concern is that I've been seeing an increasing trend in the number of 14.99 books versus 12.99 and even more books that are more than 14.99. Not sure about any one else but at those prices I'll probably start purchasing only one or two new books a year like I did prior to acquiring an ebook reader.

                • Re: 19.99 the new 9.99
                  Doug_Pardee

                  Binx88 wrote:

                   

                  I've been seeing an increasing trend in the number of 14.99 books versus 12.99 and even more books that are more than 14.99.


                  Doesn't mean it isn't so, but I can't say that I've seen that… aside from the "early buyer's premium".

                   

                  I just made a check of B&N's New York Times Bestsellers and found that out of 193 titles on the list, only the following were over $12.99:

                   

                  • $14.99 True Blue, David Baldacci (Hachette)
                  • $13.49 Dexter is Delicious, Jeff Lindsay (Random House)
                  • $14.29 Immanuel's Veins, Ted Dekker (Thomas Nelson)
                  • $14.99 Nine Dragons, Michael Connelly (Hachette)

                  That's it. Four out of 193. Only two of which came from Agency Model publishers, and both of those from Hachette.

                   

                  Now let's take a look at the top 100 of B&N's own bestsellers at the moment (sales rank shown):

                  • $14.99 #1 Don't Blink, James Patterson (Hachette) - released yesterday
                  • $19.99 #4 Fall of Giants, Ken Follett (Penguin) - released today
                  • $14.99 #8 Obama's Wars, Bob Woodward (Simon & Schuster) - released yesterday
                  • $14.99 #17 Bad Blood, John Sandford (Penguin) - pre-order for 10/5 release
                  • $13.61 #27 Legacy, Danielle Steele (Random House) - released today
                  • $14.99 #71 Pinheads and Patriots, Bill O'Reilly (HarperCollins) - released 9/14
                  • $14.99 #100 Even Silence Has an End, Ingrid Betancourt (Penguin) - released 9/21

                  So, seven out of 100. These are the e-books that people are actually buying from B&N. And not one of the "over $12.99" titles has been out for more than two weeks; only one has been out more than one week. I'm guessing that within the next couple of weeks, most of these will have dropped a couple of bucks in price.

                   

                    • Re: 19.99 the new 9.99
                      Doug_Pardee

                       


                      Doug_Pardee wrote:

                       

                      Now let's take a look at the top 100 of B&N's own bestsellers at the moment

                       

                      [snip]

                       

                      not one of the "over $12.99" titles has been out for more than two weeks; only one has been out more than one week. I'm guessing that within the next couple of weeks, most of these will have dropped a couple of bucks in price.


                      It's only been 11 days, but here's a pricing update on those seven titles:

                       

                      • $14.99 #1 #4 Don't Blink, James Patterson (Hachette) - released 9/27
                      • $19.99 #4 #14 Fall of Giants, Ken Follett (Penguin) - released 9/28
                      • $14.99 #8 #50 Obama's Wars, Bob Woodward (Simon & Schuster) - released 9/27
                      • $12.99 #17 #24 Bad Blood, John Sandford (Penguin) - released 10/5
                      • $9.99 #27 #29 Legacy, Danielle Steele (Random House) - released 9/28
                      • $12.99 #71 #89 Pinheads and Patriots, Bill O'Reilly (HarperCollins) - released 9/14
                      • $12.99 #100 #377 Even Silence Has an End, Ingrid Betancourt (Penguin) - released 9/21

                      Out of those seven, the four oldest and lowest-ranked (earlier ranking) have had price reductions already. It's only been 4 days since Bad Blood was released, and it's already dropped. It sure looks like Obama's Wars is due, given the sales fall-off.

                       

                • Re: 19.99 the new 9.99
                  flyingtoastr

                  That's right, one ebook has a high price point. Therefore we must assume that every ebook is going to double in price.

                   

                  Seriously, /boggle@people

                  • Re: 19.99 the new 9.99
                    Doug_Pardee

                    Have you seen the size of Fall of Giants? The hardcover is almost 1000 pages. This is somewhere between a double-size and triple-size book.

                     

                    Penguin has priced the hardcover at $36 instead of the $26 that the typical hardcover lists at. Agency Model e-books have typically been priced at about 50% of the hardcover list, hence the $12.99 price point that the Agency 5 uses for most novels. So this e-book would be expected to sell at $17.99.

                     

                    It's not unusual for some of the Agency 5 publishers to add a couple of dollars to the price of the e-book during the first couple weeks of release. If that was done here, then that would explain the $19.99 e-book price. It would also mean that in a few weeks, it would drop to $17.99. But don't expect significantly less than that.

                     

                    In terms of the number of words per dollar, this e-book is a bargain. You're getting two to three times the number of pages of a typical novel for about half-again the price (assuming the $12.99 typical Agency 5 novel pricing).

                     

                    Personally, I don't see a new trend here. It's what we've been seeing for the past few months. I'd like to see the "extra $2 in the first couple weeks" go away, but I suspect it's not going to happen. There are probably enough people who want their e-book now and are willing to pay a couple of bucks more.