17 Replies Latest reply on Oct 29, 2010 5:43 PM by Taxandria

    REALLY hate the new 'Nookbook' thing

    annathepiper

      Came onto the site this morning to buy the ebook version of Jim Butcher's new anthology Side Jobs--and discovered that the ebooks section of the site is now rebranded to 'Nookbooks'.

       

      Sorry, B&N, I really, really loathe this branding decision. It's confusing, unnecessary, and annoyingly cutesy. The very first thing I thought when I came to the site was "wait, what, where's the ebooks tab?" The second thing I thought was "so you're trying to rhyme with cookbooks? HUH?"

       

      Branding the nook is a fine thing, and I appreciate the need for it. But please, get rid of this 'Nookbooks' change. It's just going to confuse people who want what these files actually are, which is to say, _ebooks_.

       

      Anna the Piper

        • Re: REALLY hate the new 'Nookbook' thing
          Sigma2398

          Concur.

          It leaves me curious how many books that are purchased on bn.com are intended for Nooks, and how many are read on other ereaders or platforms.

          • Re: REALLY hate the new 'Nookbook' thing

            Ditto......Hate It!

            • Re: REALLY hate the new 'Nookbook' thing
              GHott

              Actually I'm glad they did it! Now maybe people will stop getting confused because eBooks from BN.com are made only for the Nook they won't necessarily work on other readers.To be actually called eBook they should be cross compatible.

                • Re: REALLY hate the new 'Nookbook' thing
                  annathepiper

                  GHott wrote:

                  Actually I'm glad they did it! Now maybe people will stop getting confused because eBooks from BN.com are made only for the Nook they won't necessarily work on other readers.To be actually called eBook they should be cross compatible.


                  Two things:
                  1) The only thing that keeps a B&N ebook from being truly readable anywhere is the DRM. That's _it_. Remove the DRM and you have a file that you can convert into the format of your choice, on the device or computer of your choice. So all this is doing is branding the DRM, really.
                  And given that I find DRM in general annoying--I hate the idea that I have to read a book I buy only on a specific branded device or in specific branded apps--I severely loathe the idea of branding a particular type of DRM.
                  2) Technically speaking, you don't have to have a nook even to read a B&N ebook. You can read them on the nook, or on your computer if you're running the right program, or on an i-device or an Android device or whatever. So it's also confusing in that it's going to make people think they _have_ to buy a nook to read the books, when they actually don't.
                  I appreciate needing to answer customer confusion if they're getting calls, sure. But this just strikes me as the exact wrong way to solve the problem. I mean, geez, I'm seeing several places on the site where you see a book called 'Nookbook (ebook)', so if they have to explain in parentheses what the file actually is, it doesn't even really solve the problem to begin with.
                  Anna the Piper
                    • Re: REALLY hate the new 'Nookbook' thing

                      First, the B&N DRM is licensable, and several devices can utilize eBook from B&N. Second, the format, ePub, is a standard eBook format. So for the most part no conversion would be necessary if you "stripped the DRM" (which is illegal in many countries, so I'm NOT recommending anyone do this).

                       

                      As for the branding, who really cares? It's not like B&N is doing something unique here. Amazon calls the "Kindle eBooks", for instance. Obviously B&N can't call them "NOOK eBooks" without causing a lot of ridicule and snide jokes. "NOOKbook" works just fine.

                        • Re: REALLY hate the new 'Nookbook' thing
                          annathepiper

                           


                          sirwillard wrote:
                          As for the branding, who really cares? It's not like B&N is doing something unique here. Amazon calls the "Kindle eBooks", for instance. Obviously B&N can't call them "NOOK eBooks" without causing a lot of ridicule and snide jokes. "NOOKbook" works just fine.

                          Well, I care, for one. Clearly you disagree, and that's fine, I respect that. We both have the right to express our opinions here. :smileyhappy:

                           

                          I am however just sayin', I for one think it's a stupid idea. It's a stupid idea when Amazon does it, and it's a stupid idea here, too. Ebooks are ebooks are ebooks, and it's just unnecessarily confusing to try to brand different types of them.

                           

                          Anna the Piper

                           

                        • Re: REALLY hate the new 'Nookbook' thing
                          whiteginger

                          "What's in a name? That which we call an eBook
                          By any other name--such as NOOKbook, perhaps?--would read as well."

                          (My apologies to the Bard :smileywink:)

                           

                          And taking my cue from an old writer's adage--The specific is terrific!--I REALLY like the new "NOOKbook" thing.  (But I also respect your right to hate it LOL! :smileyvery-happy:

                           

                        • Re: REALLY hate the new 'Nookbook' thing
                          TrevorS

                          GHott wrote:

                          Actually I'm glad they did it! Now maybe people will stop getting confused because eBooks from BN.com are made only for the Nook they won't necessarily work on other readers.To be actually called eBook they should be cross compatible.


                          ..............

                           

                          Wait, what?

                           

                           

                          You're being sarcastic, yes?

                          • Re: REALLY hate the new 'Nookbook' thing
                            DaisyBuchanan10

                            they are cross compatible as they are usually epub or pdf and those are the most universal format for ebooks.

                          • Re: REALLY hate the new 'Nookbook' thing
                            TrevorS

                            annathepiper wrote:

                            Came onto the site this morning to buy the ebook version of Jim Butcher's new anthology Side Jobs--and discovered that the ebooks section of the site is now rebranded to 'Nookbooks'.

                             

                            Sorry, B&N, I really, really loathe this branding decision. It's confusing, unnecessary, and annoyingly cutesy. The very first thing I thought when I came to the site was "wait, what, where's the ebooks tab?" The second thing I thought was "so you're trying to rhyme with cookbooks? HUH?"

                             

                            Branding the nook is a fine thing, and I appreciate the need for it. But please, get rid of this 'Nookbooks' change. It's just going to confuse people who want what these files actually are, which is to say, _ebooks_.

                             

                            Anna the Piper


                            Amusingly, I noticed it when I came online for the exact same reason. Hooray for Side Jobs!

                             

                            Yeah... the Nookbook thing is starting to get on my nerves. It really hit me when I came to the forum page, and EVERY subforum title started with Nook. Perhaps a wee bit wearying.

                              • Re: REALLY hate the new 'Nookbook' thing
                                annathepiper

                                 


                                TrevorS wrote:

                                Amusingly, I noticed it when I came online for the exact same reason. Hooray for Side Jobs!

                                 


                                High five, fellow Dresden fan! :smileyhappy: Will be reading that ASAP after I finish reading the library book I'm working on. (On the nook in fact, which I'm grooving on, lest anybody think I'm totally nook-cranky. Which I'm not! Electronic checkout FTW!)

                                 

                                Anna the Piper

                                 

                              • Re: REALLY hate the new 'Nookbook' thing
                                JustTrish

                                annathepiper wrote:

                                Came onto the site this morning to buy the ebook version of Jim Butcher's new anthology Side Jobs--and discovered that the ebooks section of the site is now rebranded to 'Nookbooks'.

                                 

                                Sorry, B&N, I really, really loathe this branding decision. It's confusing, unnecessary, and annoyingly cutesy. The very first thing I thought when I came to the site was "wait, what, where's the ebooks tab?" The second thing I thought was "so you're trying to rhyme with cookbooks? HUH?"

                                 

                                Branding the nook is a fine thing, and I appreciate the need for it. But please, get rid of this 'Nookbooks' change. It's just going to confuse people who want what these files actually are, which is to say, _ebooks_.

                                 

                                Anna the Piper


                                The only people who are going to call these ebooks "nookbooks" are working for B&N.  No one else is going to bother.

                                 

                                 

                                Maybe... just maybe... if they had thought of this last year when the nook came out, they MIGHT have had a chance, but now... forget it.

                                 

                                Seriously? What the heck were they thinking???

                                • Re: REALLY hate the new 'Nookbook' thing

                                  I don't see how it's confusing at all. You read eBooks on your Nook, it's stand to reason that a NookBook is an eBook.

                                   

                                   

                                  Also, huzzah for Side Jobs being out! =] I need to hurry up and finish my current book so I can read the novella after Changes.

                                    • Re: REALLY hate the new 'Nookbook' thing
                                      TrevorS

                                      JackalopeKing wrote:

                                       

                                       

                                      Also, huzzah for Side Jobs being out! =] I need to hurry up and finish my current book so I can read the novella after Changes.


                                      Yeah, that cliffhanger is killing me.

                                       

                                      Leaving the reader in suspense is cool... but only when the next book is out and I can go get it right away! : )

                                      • Re: REALLY hate the new 'Nookbook' thing
                                        annathepiper

                                        Since I've seen a few people saying on this thread that they don't see how "Nookbook = ebook" can be confusing, here's the thing:

                                         

                                        I'm technically savvy, and it even confused _me_ for a moment when I came to the site expecting to see "ebooks" on the navigation bar. Sure, it took only a clickthrough to realize that that's what they're calling the ebooks section of the site, but that isn't the point; the point is that for that initial moment, I was in fact _confused_. That's not a good initial impression to fling at a customer coming to a site. A customer who's less comfortable web surfing than I am is very possibly going to be more confused than I was in that initial moment.

                                         

                                        Also, I'm theorizing that B&N is fearing their own branding is confusing anyway, because when I went ahead and clicked through to buy Side Jobs, I kept seeing references to "Nookbook (ebook)". I.e., they're having to explain the meaning of their own branding term just so that people know what exactly it's supposed to mean,

                                         

                                        It might possibly have helped if they'd announced _at all_ that this change was coming. Was it announced here on the forums at all? I'm on the regular B&N mailing lists and saw nothing about it there, nor have I seen any announcements about it in the general press.

                                         

                                        Anna the Piper

                                      • Re: REALLY hate the new 'Nookbook' thing

                                        I agree with you, Anna. It's just another marketing ploy. They're eBooks. I'm tired of all this cutesy branding stuff.