Richard Scarry's "Colors" and Rudyard Kipling's classic tale "The Elephant's Child" are available FREE with every NOOKcolor and will dowload automatically the first time you connect.
Other books will be available in the NOOKcolor's shop when you get the device. If you go to "Shop", then click on "Browse", you'll see a list for the Kids Picture Books.
The website will offer the Kids Picture Books later this week (not sure of the timing.
I have a regular nook and I am a kid. I like reading the regular books. After reading the nook color kids books I thought they might distract me from the purpose of the nook. To read!