I like that they're seeing the potential for B&N to benefit from Amazon-Hachette battle. Now if we could just get B&N to see that potential and make some noise for themselves...
BN might see it differently than we readers do. BN might see it as an opportunity to ride Amazon's coat tails and improve their margins. Short sighted, but that seems to fit the current business philosophy of maximize profits now, the heck with the future.