5 Replies Latest reply on Feb 3, 2013 4:05 PM by BruceMcF

    As NOOKs get bigger, tablets get smaller

    bobstro

      An interesting article over on the Virge describes a general-purpose Android tablet that's "... essentially a Nexus 7 in a package the size of a Kindle e-reader. That's a Tegra 3 processor, a 1280 x 800 IPS display, 16GB of storage, a 1.2 megapixel front-facing camera, and stock Android Jelly Bean." What made me think of the NOOK was "... Vizio head of design Scott McManigal told me that most people use 7-inch devices for reading, so the company designed the device primarily to be held in portrait orientation with one hand. It sounds silly, but the reduction in size was quite dramatic compared to the Nexus 7 when I held the prototype." I'm a strong believer that B&N's best chances are with reading, not viewing TV shows and media, and Vizio seems to think along similar lines.

       

      As to opinions that end-users don't care about the OS, they write "... Perhaps most importantly, it's running stock Android Jelly Bean. [...] Stock Android is a new tactic for Vizio: although the company skinned its first Android tablet, Vizio CTO Matt McRae says he thinks Android has improved to the point where it doesn't need to be skinned anymore, and customers are saying they want stock Android anyway."

       

      No pricing, and of course, not every CES prototype makes it to market, but I found it interesting that a tablet maker is focusing on the reading market. This puts some legs under 5ivedom's lament that B&N may have killed off the NT too quickly.

       

       

        • Re: As NOOKs get bigger, tablets get smaller
          patgolfneb
          Perhaps that is what the NST might evolve into? Assuming prognosticators are right and e ink will fade away.
          • Re: As NOOKs get bigger, tablets get smaller
            BruceMcF

            bobstro wrote:

            As to opinions that end-users don't care about the OS, they write "... Perhaps most importantly, it's running stock Android Jelly Bean. [...] Stock Android is a new tactic for Vizio: although the company skinned its first Android tablet, Vizio CTO Matt McRae says he thinks Android has improved to the point where it doesn't need to be skinned anymore, and customers are saying they want stock Android anyway."


            Have people been saying that there are no end-users who care about OS? If so, I must have filtered it out since its as silly as "all people prefer X form factor for the reading that they do".

             

            Clearly some end-users care, since Vizio finds end-users who care in their part of the market. Clearly it is not the case that most end-users care very deeply ~ since if most end-users cared deeply about getting stock Android OS, Amazon's sales would not be as strong as they are.

             


            bobstro wrote:

            Looks like interersting things for eink are also just on the horizon. They're demonstrating color eink Triton 2 displays in live products, though sadly it appears to bring glare to eink displays. I'd missed the flexible reader that looks a LOT like a NST from mid-2012. Impressive watching the guy pound on it. Apparently on sale in Russia now.


             A glary color eInk seems like it is losing half the point of eInk ~ however, most people read textbooks inside, and long battery life is really important for a eTextbook reader, so that might be where that is heading. The flexible reader was interesting ~ I wonder how low the build cost is, since it looked like it wasn't touchscreen, and the flexibility would be a big appeal in a cheap "knockabout" reader.

            • Re: As NOOKs get bigger, tablets get smaller

              That really is very interesting. That a Tablet maker is focusing on the Reading Market.

               

              I think Vizio is a very dangerous company.

               

              There's a void now. Actually a few voids.

               

              With Steve Jobs gone Apple loses two main things

               

              A) Innovation and creating the 'feeling of New and Cool'.

               

              B) Making products for the higher end. For people who are willing to pay twice for something better.

               

              *****

              Who can step in?

               

              Well, it's companies like Vizio for the 'new and cool'.

               

              And companies like Sony and Microsoft for the high end. If you think about it Surface is more about the high end customers than anyone else.

               

              *****

               

              I think Vizio wants to first find a strong foothold, and that may very well be the 'Reading Tablet' market. Then it will start leveraging economies of scale and its learnings to expand.

               

              Regarding this:

               

              The replacement for the HD+ will be a 12" display running Win8 RT

               

              *****

               

              Yes, I would bet on this happening sooner or later.

               

              Windows 8 App Store is growing at a fast rate. There are also some high quality apps showing up. I'm seeing apps from companies like Crowdstar (which you would not expect since they are very facebook and iOS focused).

               

              Windows 8 can provide an in-between app store between Apple and Android.

               

              B&N's App Store is a major disadvantage for it due to the lack of breadth. So at some point of time it will reach the stage where making a Windows 8 based Reading Tablet that uses Windows 8 App Store is a much, much better solution.

              • Re: As NOOKs get bigger, tablets get smaller
                BruceMcF

                Regarding the subject line ~ is the Nook HD bigger than the NC/NT? I know that the NST Glow is no bigger than the BST.

                 

                For "Nooks get bigger" to be accurate, there's have to be a sprawling waistline across the whole product line, and not just the introduction of one device in the 10" niche ~ that is smaller than some of its competition.