7 Replies Latest reply on Feb 3, 2013 8:48 AM by bobstro

    If this is really the post-PC era...

    bobstro

      why is Windows still dominant? At the risk of pointing to more bad data, I read the Chitika Deceomber 2012 OS usage analysis, which measures numbers of ad impressions served from the Chitika advertising network. I believe this is based on US data. While this can't really be used to say that one platform has more actual users, it is an interesting snapshot, if nothing else.

      Chitika Survey

       

      I was surprised to see that Windows still dominates web usage so strongly. Unless this includes some high count of Windows mobile/Win8 (unlikely), it looks like MS still dominates with their PC OS, though they have dropped from the 78%+ in September 2011. This certainly mutes a lot of the "post-PC era" buzz I've been reading about tablets, unless they really mean that Apple tablets are being used more than Apple desktops. It will be interesting to watch in upcoming months and years. Windows is "down" but hardly "out".

       

      I suppose it's possible that Chitika's farm caters more to Windows users, or perhaps it merely reflects that office drones spend a lot of time noodling around the web. Still, I'm bummed to see Linux so low on the list, outranked even by "other". 

        • Re: If this is really the post-PC era...
          BruceMcF

          bobstro wrote:

          why is Windows still dominant?


          Because while this may be the "dawn" of the post-PC era, its certainly not yet mid-morning. By the time we are firmly in the post-PC era, stories about it being the post-PC er will no longer be "fresh and new", it'll be old hat and to be "fresh and new" they'll have to have an angle about something unexpected ABOUT being in the post-PC era.

           

          Remember that there were stories about the post-mainframe era qin business at least five years before microcomputers engaged in more business transactions and information processing than mainframes and minicomputers, and that a certain set of core information generation and transaction processing tasks will be dominated by laptops and (progressively smaller) desktops long after tablets dominate the home computing landscape, just as mainframes lived on as superservers long after the death of the mainframe was declared.

            • Re: If this is really the post-PC era...
              flyingtoastr

              As I see it, there's still so much more you can do with a true computer that tablets are going to be relegated to a "second screen" for a long time to come. 

              • Re: If this is really the post-PC era...
                bobstro

                True, and a ~20% drop in 2 years is hardly insignificant. I just expected the numbers of tablets and mobile devices to make more of a different in terms of body count. Chitika also has a study of local queries based on platform, and desktops are still predominantly used for local searches. With everyone in many workplaces carrying at least one mobile device, I'd expect the numbers to be higher for mobile.

                  • Re: If this is really the post-PC era...
                    BruceMcF

                    bobstro wrote:

                    True, and a ~20% drop in 2 years is hardly insignificant. I just expected the numbers of tablets and mobile devices to make more of a different in terms of body count.


                    Judging by my students on break, the number one use of "mobile devices" is probably still text messaging. For a lot of people, internet browsing is 80%+ of their use of a PC, and under 20% of their use of a tablet or media device ~ they could be using the tablet twice as much, but it would show up as half the usage in Chitka's stats.

                • Re: If this is really the post-PC era...
                  Wulfraed

                  If this is really the post-PC era...

                   


                  ... Where is my Android-based software development environment?
                  (that is, something like running Eclipse ON the Nook, to write applications FOR the Nook)

                   


                  So far you still need Windows/Mac/Linux system running Eclipse and a Java Development Kit to host the Android Development Kit (onto which one then adds the Nook API kit).

                   

                    • On-device development
                      bobstro

                      Wulfraed wrote:

                      If this is really the post-PC era... ... Where is my Android-based software development environment? (that is, something like running Eclipse ON the Nook, to write applications FOR the Nook)

                       

                      I meant to comment on this, because it's a great question. There are actually some pseudo-development tools on Android. I'm very fond of Tasker, which is GUI-driven scripting tool that can be used to replace a large number of other utility-type programs. It allows access to internal sensors (e.g. light, proximity, gps) and creating action based on sensors, time/date, states (e.g. programs running). On my Motorola phone (my device with the most gizmos), I use it to:

                       

                      • Shut off cell radios for a period of time when cell signal is not present to save battery.
                      • Shut off sound on weekends.
                      • Shut off sound & vibration after 8:00 PM.
                      • Over-ride sound settings for calls from anybody on my Favorites list, ringing a soft chime and setting the blinking LED color to red.
                      • Put a star icon and notification up when Favorites call, so I remember to call them back ASAP.
                      • Shut off wifi, data and background sync 2 minutes after the screen turns off, saving battery, unless a streaming app is running.
                      • Enable data and background sync for 2 minutes on a variable schedule, depending on weekday or weekend.
                      • Shut off bluetooth 10 minutes after any bluetooth paired connection is lost.
                      • Pull up location settings if a GPS apps is launched and GPS is off.
                      • Set screen brightness to 1 of 3 levels depending on ambient light. (I found auto-brightness setting too erratic and dim).
                      • Start of pause audio apps when headphones are inserted or removed.

                      These all run in the background. You can also create tasks to execute in response to an icon or widget click. I use this for:

                       

                      • Forcing bluetooth to pair to my headset for phone audio.
                      • Forcing bluetooth to pair to my speaker or car for media audio.
                      • Timed silence for meetings.

                      There's also SL4A (Scripting Language for Android, IIRC) that lets you run python and other scripting languages on Android devices, with full hardware access.

                       

                      Obviously, using an editor on a small device might be a challenge (especially if you're a vi guy, like me), but these do work. I think what we'd really like to see is something optimized for on-device development though.

                    • Re: If this is really the post-PC era...

                      Bobstro, the whole concept of 'post-PC' is a way to create mindshare and win the perception battle.

                       

                      What I mean is -

                       

                      Windows was too far entrenched. Apple and other companies couldn't beat it on the desktop (or on laptops) so the strategy was to PRETEND that suddenly a new era has arrived i.e. 'The Post PC Era'.

                       

                      Create a brand new market (Tablets), pretend that's the future, and hope enough people buy the Perception.

                       

                      *****

                       

                      Apple wasn't being able to beat Microsoft on PCs.

                       

                      Towards that end they came up with this strategy i.e. PRETEND that we are now in a Post PC Era and create the PERCEPTION that Tablets have totally taken over.

                       

                      The REALITY is that we have -

                       

                      TVs

                      Computers - PCs and Laptops

                      Emerging Space of Tablets

                      Mobile Phones

                       

                      Emerging Space of Tablets is just that - an emerging space. It isn't really eating up the PC market as much as eating up the growth part of the PC market.

                       

                      It's changing things from All PC to a mix of Tablets and PCs where PCs still dominate.

                       

                      This is greatly helped by the fact that there aren't very many very big improvements by PC manufacturers or by Microsoft.

                       

                      So you have a slow moving target. Tablets, on the other hand, are moving very fast.

                       

                      We also have Phones getting larger and larger and slowly taking away some of the growth prospects for 7" Tablets.

                       

                      *****

                       

                      So we have Tablet companies and mobile companies trying to create the PERCEPTION that we'll shift from

                       

                      TV

                      Computer

                      Phone

                       

                      to

                       

                      TV

                      Tablet

                      Phone

                       

                      with Computers marginalized.

                       

                      While the reality is that we'll probably see

                       

                      TVs

                      Computers (still dominant)

                      Tablets (not as big as computers or phones but significant)

                      Phones

                       

                      with the possibility that if Desktop and Laptop manufacturers evolve fast enough they can marginalize Tablets. In a way we're at Peak Tablet Perception i.e. there might not be any other point of time where so many people believe Tablets will take over.

                       

                      It could go either way - making Tablets a new, long-lived category.

                      OR

                      Being relegated to a large niche but nowhere as large as Desktop and Tablet PCs.

                       

                      *****

                       

                      Now that Apple has lost their Marketing Genius it'll be really difficult for them to continue with the Perception Wars. You can already see the signs of people letting go of all their 'post-PC' beliefs.

                       

                      The rise of the iPad Mini and small Tablets confirms this.

                       

                      People DO NOT want large Tablets that will replace PCs. They just want a small, mobile Tablet that can do a lot of things for them on the go.

                       

                      The rise of Note and Note II, of large screen phones, of iPad Mini, of Nook Color, of Kindle Fire - that shows this.

                       

                      Instead of replacing PCs, people want a larger screen, more useful phone or mobile device.