5 Replies Latest reply: Sep 4, 2013 8:19 PM by flyingtoastr

    Carta - New EInk Screen

    keriflur

      So it seems that EInk has a new screen, the Carta, that is higher res and higher contrast.  It's the same screen Amazon is using in their updated KPW.

       

      Anyone what to speculate on if B&N will release an ereader with this screen this fall?

       

      http://www.engadget.com/2013/09/04/e-ink-new-higher-contrast-carta-display-amazon-kindle-paperwhite/

       

      If B&N doesn't match this level of tech, I may find myself owning a Kobo or Kindle this Christmas.

       

      ETA:

       

      This article notes that Kobo, Sony and Kindle are all stating they have new and improved screen tech.  No mention of B&N.  I'm thinking that even if B&N does have this tech, unless they leak something or make an announcement soon, they're going to find themselves behind sales-wise very quickly.

       

      http://www.the-digital-reader.com/2013/09/04/e-ink-announces-new-4th-gen-screen-tech-carta/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheDigitalReader+%28The+Digital+Reader%29#.Uiem-D8bjl8

        • Re: Carta - New EInk Screen
          Mercury_Glitch

          To be fair, the new screen tech in Sony and Kobos ereads has little to do with Carta, it's all about refreshes of the screen when going through multiple pages.

            • Re: Carta - New EInk Screen
              keriflur

              Mercury_Glitch wrote:

              To be fair, the new screen tech in Sony and Kobos ereads has little to do with Carta, it's all about refreshes of the screen when going through multiple pages.


              Found that too after more digging, but... still no news if B&N will be putting out an eink nook, let alone an eink nook with the new screen refresh tech or a new, higher res screen, or this new Carta screen.

               

              No leaks + no announcements  = no press.

               

              Other than the Kobo article that I posted yesterday (which questioned if Kobo was making the same mistakes B&N did), there's pretty much no device-related press on B&N right now.

               

              No press = no reason for buyers to wait to see what you do.

            • Re: Carta - New EInk Screen
              rbrenart

              I don't know, in the past B&N put out the high tech version of the e-ink devices months ahead of Amazon, and while it always won critical acclaim it never seemed to move the needle much on the sales discussion. 

               

              I'm wondering if they're trying to a) skip a cycle or b) bring it out for the holiday and see if that helps.

               

              Either one makes sense to me, but I'm curious to find out which it really is.

               

                • Re: Carta - New EInk Screen
                  Mercury_Glitch

                  A Fall release is pretty much the device you push for the holiday season.  Trying to release a device in the holiday season is generally less than wise.  I'd hope B&N learned this with the HD.

                    • Re: Carta - New EInk Screen
                      flyingtoastr

                      Mercury_Glitch wrote:

                      A Fall release is pretty much the device you push for the holiday season.  Trying to release a device in the holiday season is generally less than wise.  I'd hope B&N learned this with the HD.


                      I disagee. eInk has historically released their new products (screen tech) in the early fall, so BN releasing their ereaders in May always left them a generation behind compared to the competition. By moving their eInk launch timeframe to the fall they can take advantage of the new technology and have a "brand new!" device to promote during the busiest shopping time of the year.