17 Replies Latest reply on Jun 20, 2012 10:50 AM by Cantw84glory

    Keep loyalty offer a Color Nook Trade-In

      If Barnes and Noble wants to keep and then expand it's current Nook Color clients they should offer a trade-in offer to get the "Nook Tablet". If they sold the tablet for $249 and gave a $75-$100 trade-in option they would be able to get the tablet under $199 for their current clients hopefully keeping them away from the Kindle Fire.

        • Re: Keep loyalty offer a Color Nook Trade-In

          Well, you can wish for that.  I don't think you are going to get it.  If you search you will find so many threads with people having the same sentiment for upgrading from the N1E to the NC and the NC or N1E to the N2E.  It just isn't going to happen.  And frankly, why would it?  I may not think the NT is a great value but I can see where BN would think so.  Their perspective would be that they have already discounted the NT to where it benefits both current and new customers. 

           

          You can try ebay.

          • Re: Keep loyalty offer a Color Nook Trade-In

            BN has a 14 day return policy.  That return policy applies to an UN-opened Nook or Nook Color so if you bought a Nook within 14 days and it is UN-opened then you could exchange it.  With all the specs, however, you could do just about the same thing on a NC if you root it..you just wouldn't have the 1GB RAM and slightly faster processor plus it is cheaper to root it.

              • Re: Keep loyalty offer a Color Nook Trade-In
                Nallia

                WTibbs wrote:

                BN has a 14 day return policy.  That return policy applies to an UN-opened Nook or Nook Color so if you bought a Nook within 14 days and it is UN-opened then you could exchange it.  With all the specs, however, you could do just about the same thing on a NC if you root it..you just wouldn't have the 1GB RAM and slightly faster processor plus it is cheaper to root it.


                Not true.  The return policy applies to any NOOK device bought within the last 14 days, opened or not and the devices can be returned for any reason at all, within that time, for a full refund. 

              • Re: Keep loyalty offer a Color Nook Trade-In
                patgolfneb
                I would be satisfied with a loyalty coupon, for a discounted price or maybe good on product.
                • Re: Keep loyalty offer a Color Nook Trade-In

                  hollyjam100 wrote:

                  If Barnes and Noble wants to keep and then expand it's current Nook Color clients they should offer a trade-in offer to get the "Nook Tablet". If they sold the tablet for $249 and gave a $75-$100 trade-in option they would be able to get the tablet under $199 for their current clients hopefully keeping them away from the Kindle Fire.


                  No, I think you should work on getting rid of your greed and entitlement complex instead.

                    • Re: Keep loyalty offer a Color Nook Trade-In
                      vinnyc

                      Go to the Best Buy website and check out the "Trade-in" program. You can get $85 in a BB gift card for your NC. BB sells Nooks, so I am sure they will be stocking the NT. This I how I bought my NC in September---I traded in my N1E for $35, and got about $60 for an Xbox game and an old computer I had lying around. Just a thought.

                        • Re: Keep loyalty offer a Color Nook Trade-In

                          vinnyc wrote:

                          Go to the Best Buy website and check out the "Trade-in" program. You can get $85 in a BB gift card for your NC. BB sells Nooks, so I am sure they will be stocking the NT. This I how I bought my NC in September---I traded in my N1E for $35, and got about $60 for an Xbox game and an old computer I had lying around. Just a thought.


                          Wow.  That really ought to make people mad if they paid for the Buy Back program-you have to pay $20 and at most they give $99 back.

                            • Re: Keep loyalty offer a Color Nook Trade-In
                              sygram

                              deemure wrote:

                              vinnyc wrote:

                              Go to the Best Buy website and check out the "Trade-in" program. You can get $85 in a BB gift card for your NC. BB sells Nooks, so I am sure they will be stocking the NT. This I how I bought my NC in September---I traded in my N1E for $35, and got about $60 for an Xbox game and an old computer I had lying around. Just a thought.


                              Wow.  That really ought to make people mad if they paid for the Buy Back program-you have to pay $20 and at most they give $99 back.


                              I paid 249.99 for the NC back in May.  I purchased the Buy Back program and the BB site currently shows that for up to 6 months you get back $125.  The 6 months start 31 days after purchase.  Figuring in the 19.99 price of the program, it's not much different.  If I knew they were going to be offering $85 for trade-in I probably would not have purchased the buy back program.

                               

                              Edit - not complaining, I'll be getting a good deal on the Nook Tablet when it comes out after the buy back and with the rewards points I've been accruing.

                                • Re: Keep loyalty offer a Color Nook Trade-In
                                  Omnigeek

                                  sygram wrote:

                                  deemure wrote:

                                  vinnyc wrote:

                                  Go to the Best Buy website and check out the "Trade-in" program. You can get $85 in a BB gift card for your NC. BB sells Nooks, so I am sure they will be stocking the NT. This I how I bought my NC in September---I traded in my N1E for $35, and got about $60 for an Xbox game and an old computer I had lying around. Just a thought.


                                  Wow.  That really ought to make people mad if they paid for the Buy Back program-you have to pay $20 and at most they give $99 back.


                                  I paid 249.99 for the NC back in May.  I purchased the Buy Back program and the BB site currently shows that for up to 6 months you get back $125.  The 6 months start 31 days after purchase.  Figuring in the 19.99 price of the program, it's not much different.  If I knew they were going to be offering $85 for trade-in I probably would not have purchased the buy back program.

                                   

                                  Edit - not complaining, I'll be getting a good deal on the Nook Tablet when it comes out after the buy back and with the rewards points I've been accruing.


                                  How are you getting a good deal on the Nook Tablet?  You paid $20 for the program, will get $85 back for turning in your NC so basically you'll get $65 back for it?  Heck, you could get $100-140 cash without having participated in Best Buy's program.  I'd certainly pay $90-100 for a good condition NC less than a year old.

                          • Re: Keep loyalty offer a Color Nook Trade-In
                            yocalif

                            Instead of a buy back or "instant loyalty credit", B&N could easily give 10% off any epub book they sell for a period of 1 year (to registered owners of Nooks, Nookcolor, and Simple Touch prior to release of the new Nook Tablet).  It really is no skin off their nose, and would promote book sales.  Some could litterally get back their entire cost of the new Nook Tablet over 12 months, and other easily get their initial cost down below $199.00

                              • Re: Keep loyalty offer a Color Nook Trade-In
                                bklvr896

                                yocalif wrote:

                                Instead of a buy back or "instant loyalty credit", B&N could easily give 10% off any epub book they sell for a period of 1 year (to registered owners of Nooks, Nookcolor, and Simple Touch prior to release of the new Nook Tablet).  It really is no skin off their nose, and would promote book sales.  Some could litterally get back their entire cost of the new Nook Tablet over 12 months, and other easily get their initial cost down below $199.00


                                Actually, the can't do that for the majority of the eBooks, those published by the six major publishing companies and the subsidiaries (and Smashwords), since they are merely the agent and delivery mechanism, the publisher is the seller and the contract does not allow discounts of any type.

                              • Re: Keep loyalty offer a Color Nook Trade-In
                                yocalif

                                quote: Actually, the can't do that for the majority of the eBooks, those published by the six major publishing companies and the subsidiaries (and Smashwords), since they are merely the agent and delivery mechanism, the publisher is the seller and the contract does not allow discounts of any type.

                                 

                                Actually the reality is they can, B&N  so far isn't afraid of licensing and patent infringement suits by Microsoft.  B&N is big enough to get the type of agreement they want, "big bucks talk bs walks"However B&N's success with the Nookcolor had little to do with B&N's marketing and any kind of strategy which was extremely weak compared to Amazon Kindle or Apple Ipod, it was a result of the market place realizing how excellent the little 7" ereader wannabee tablet really was, spurred on by the techies.

                                 

                                I doubt that B&N will be proactive with a marketing strategy that will get existing Nook/Nookcolor/etc owners to upgrade, based on their previous marketing examples.  So the topic is mute.

                                  • Re: Keep loyalty offer a Color Nook Trade-In
                                    geertm

                                    yocalif wrote:

                                    quote: Actually, the can't do that for the majority of the eBooks, those published by the six major publishing companies and the subsidiaries (and Smashwords), since they are merely the agent and delivery mechanism, the publisher is the seller and the contract does not allow discounts of any type.

                                     

                                    Actually the reality is they can, B&N  so far isn't afraid of licensing and patent infringement suits by Microsoft.  B&N is big enough to get the type of agreement they want, "big bucks talk bs walks"However B&N's success with the Nookcolor had little to do with B&N's marketing and any kind of strategy which was extremely weak compared to Amazon Kindle or Apple Ipod, it was a result of the market place realizing how excellent the little 7" ereader wannabee tablet really was, spurred on by the techies.

                                     

                                    I doubt that B&N will be proactive with a marketing strategy that will get existing Nook/Nookcolor/etc owners to upgrade, based on their previous marketing examples.  So the topic is mute.


                                    Amazon tried to resist the agency model when McMillan was the first publisher to introduce this. McMillan pulled all its e-books from Amazon, and Amazon had to cave in because of all the complaints from people that could not buy those books.

                                    So Amazon could not win this, but you think B&N will? No chance!

                                    • Re: Keep loyalty offer a Color Nook Trade-In
                                      flyingtoastr

                                      yocalif wrote:

                                      quote: Actually, the can't do that for the majority of the eBooks, those published by the six major publishing companies and the subsidiaries (and Smashwords), since they are merely the agent and delivery mechanism, the publisher is the seller and the contract does not allow discounts of any type.

                                       

                                      Actually the reality is they can, B&N  so far isn't afraid of licensing and patent infringement suits by Microsoft.  B&N is big enough to get the type of agreement they want, "big bucks talk bs walks"However B&N's success with the Nookcolor had little to do with B&N's marketing and any kind of strategy which was extremely weak compared to Amazon Kindle or Apple Ipod, it was a result of the market place realizing how excellent the little 7" ereader wannabee tablet really was, spurred on by the techies.

                                       


                                      As usual, you're giving the rooting community way too much credit for the NOOKcolor's success. A very small minority of owners root their device, and the vast majority of owners don't even know what it is.

                                       

                                      The NOOKcolor is successful because of the way BN leveraged it's store locations - as well as being a novel concept that actually worked pretty well for what most people want it to do.

                                    • Re: Keep loyalty offer a Color Nook Trade-In
                                      yocalif

                                      flyingtoastr said:

                                      As usual, you're giving the rooting community way too much credit for the NOOKcolor's success. A very small minority of owners root their device, and the vast majority of owners don't even know what it is.

                                       

                                      The NOOKcolor is successful because of the way BN leveraged it's store locations - as well as being a novel concept that actually worked pretty well for what most people want it to do.

                                       

                                      You really think people went down to B&N or other stores and said give me a Nookcolor because it was on the shelf?  The first wave was Christmas gifts, the pre-Christmas reviews talked about a color ereader which interested people, the reviews said the NC to function OK had beautiful pictures but just wasn't a Kindle.  The 2nd wave and following purchase waves occurred because the word got out on the Internet via techie sites, and all other kinds of blogs how great the Nookcolor really was.  Sales didn't fall off after Christmas, because once the NC was put into hands of unbiased bloggers and techies the verdict was WoW this is a really good device.  Buyers read those very positive reviews/comments and went out and bought a NC.

                                       

                                      You are right B&N made the right decision to open product availability to other retail outlets, but that decision was NOT based on "we have a fantastic device that people will gobble up so let’s put the NC into other retail outlets".  NO, B&N was just following how other device mfg. were going to market by trying to get their device into multiple big store retail outlets.  In other words B&N got lucky.  IMHO

                                       

                                      There are so many levels that B&N is failing regarding marketing.  In the thread on Kindle in Libraries, I attempted to make the claim that tight budgets would prevent libraries from buying multiple formats of same book.  I should have realized that Gov. entities never make those kind of decisions.  Instead I discover that our local public library not only offers Kindle books for almost all the digital fiction titles, Amazon has managed with "Overdrive" to put a "Help" "link" ha ha, that leads directly to Amazon site to purchase Kindles.  This is the equivalent of Amazon Kindle owning the ereader market not even making the effort to address libraries, along comes Nookcolor which becomes the dominate best selling ereader, and in about 6 months libraries across the country are pushing Nookcolor in various reading digital media promotions. In other words Amazon/Kindle lost its dominate role to the NC.  Amazon learned and doesn't just get libraries to offer kindle books, they also get libraries to put a cleverly disguised link system that leads to Amazon, catching B&N sitting on their short lived success.

                                        • Re: Keep loyalty offer a Color Nook Trade-In

                                          Amazon in all of this is acting like Walmart.  They are trying to create a world in which they are the sole purveyor of a good or service.  I have only to look at Walmart to see how negative the impact has been in the end for consumers.  People saved money by buying cheap from them and eventually they saved themselves right out of jobs as Walmart's business practices sent companies running to China for cheap goods in order to be allowed to sell to Walmart.

                                           

                                          Amazon is doing a similar thing.  They are shoving their products in consumer's faces all over the place.  Your content on their site.  Library books that advertise for them-how on earth is this allowed if the book is being provided by the library at least in theory?  This is the path toward privatization of the library system, because no doubt there's money being spent to do this.

                                           

                                          In the end, consumers are an uneducated lot.  I'm not saying that Walmart or Amazon buyers are dumb.  There's smart and then there's consumer smart.  It is oh so easy for people to be persuaded to do things that impact themselves in very negative ways.  You just hit all the right buzz words, and in retail that means free, cheap, new, convenient, easy, friendly, and stress that the consumer is the most important cog in the machine.  I will always say that over the top great customer service in some ways is over compensation.  Just as Walmart has its greeters so that there's a personal touch that meets you when you enter the doors, Amazon has created similar kindle friendliness.  In other areas their CS can fall flat, but not there.

                                           

                                          Best Buy features the buy back program, geek squad (not always that great, by the way), buy back programs, but this is really more of the same thing.  Best Buy is notoriously bad at many other things.  But they are great when it comes to suggesting the long list of new things you can pay for when buying a new product.  And their buy back and trade in programs just give you Best Buy gift cards to use, pretty standard sure.  I know, at least it's something. 

                                           

                                          But, it's funny that people that actually mistreat or abuse an item that they have bought actually get more of a reward for a dead product than someone that treats a product as a cherished relic.  If someone pours coffee on the NC and paid for a warranty, they get the full price paid back in cash from other places-don't know if Best Buy hands back cash for theirs.  If I keep my NC in its cover and maintain its pristine condition but use the trade in program or have paid for the buy back program, I only get a small portion of the original price.  Odd.

                                        • Re: Keep loyalty offer a Color Nook Trade-In

                                          I recently visited my local B&N with questions about my Nook Color and, while I was there, asked the associate about a trade-in.  He advised me to check with corporate, as they are the only ones who can authorize it.  I just chatted with someone about 10 minutes ago and she advised me that they could not offer a trade as long as my NC is under warranty (I had purchased the extended warranty), but that when the warranty ran out they would be able to.  If you no longer have a warranty on your device, try contacting them and see what they say.