16 Replies Latest reply: Apr 15, 2010 5:11 PM by BikerBook-Reader

    e-book prices WTF!!! -ever happened to the $9.99 new-release price??

    BikerBook-Reader

      All of the books, by my fav writers cost big bucks.

      I'm used to shopping on the $5.95 table in the store.  I do not mind paying a little extra to be able to down-load e-books, but this is crazy.

       

      As much as I really like it, I see me selling my nook on e-bay in the near future.

      maw

        • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??

          Really?  You compare a new release ebook with a $5.95 fire sale?

           

          Ding, ding, ding!  A new leader in the "I won't pay more than" sweepstakes!

           

          Since $5.95 is below any of the estimates (search the forums/inet about pricing) about what it costs to produce an ebook you might as well put your nook on eBay.

            • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??

               

              Large_Marge wrote:

              Really?  You compare a new release ebook with a $5.95 fire sale?

               

              Ding, ding, ding!  A new leader in the "I won't pay more than" sweepstakes!

               

              Since $5.95 is below any of the estimates (search the forums/inet about pricing) about what it costs to produce an ebook you might as well put your nook on eBay.

               

              Actully with every ebook sold the cost of producing a copy decreases. With everything but the authors cut being a fixed cost at some point in the sales life of an ebook the production cost drops to almost zero.  Of course this is the what the publishers really dont want us to know.  If you think about it bestsellers really should be the ones that cost the least seeing as they will follow that curve the fastest.

               

                • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??
                  Elfsshadow wrote:

                   

                  Actully with every ebook sold the cost of producing a copy decreases. With everything but the authors cut being a fixed cost at some point in the sales life of an ebook the production cost drops to almost zero.  Of course this is the what the publishers really dont want us to know.  If you think about it bestsellers really should be the ones that cost the least seeing as they will follow that curve the fastest.

                   This all has been covered to death elsewhere so I won't rehash the numbers game but, and pardon me for being blunt, you don't have a clue what you're talking about.

                   

                  And yes, in theory best-sellers should cost the least.  But tell me, please, how do they know it is going to be a best-seller beforehand so they can discount it accordingly?

                   

              • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??
                BikerBook-Reader

                So you're all happy with this situation?

                Somehow I doubt that.  B&N should have had all of this locked down under contract with the publishers. 

                The real problem is that many of the authors do not like the idea of their new release books being discounted.  My favorite author, David Baldacci is very outspoken on this issue.

                What will help this situation would be a universal format which will allow downloading from multiple sources and "side-loading" into memory.  There is always someone out in the digital world prepared to fill a need.  You can already download free file conversion software on the internet.

                maw

                  • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??

                     

                    BikerBook-Reader wrote:

                    So you're all happy with this situation?

                    Somehow I doubt that.  B&N should have had all of this locked down under contract with the publishers. 

                    The real problem is that many of the authors do not like the idea of their new release books being discounted.  My favorite author, David Baldacci is very outspoken on this issue.

                    What will help this situation would be a universal format which will allow downloading from multiple sources and "side-loading" into memory.  There is always someone out in the digital world prepared to fill a need.  You can already download free file conversion software on the internet.

                    maw

                     

                    We allready have that.  Its called Epub.  Its to bad that the contracts the 5 big publishers signed with apple stipulated that their books could not be sold for less then what they where being sold for in the ibooks app. 

                     

                      • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??

                         

                        Elfsshadow wrote:

                         

                        BikerBook-Reader wrote:

                        So you're all happy with this situation?

                        Somehow I doubt that.  B&N should have had all of this locked down under contract with the publishers. 

                        The real problem is that many of the authors do not like the idea of their new release books being discounted.  My favorite author, David Baldacci is very outspoken on this issue.

                        What will help this situation would be a universal format which will allow downloading from multiple sources and "side-loading" into memory.  There is always someone out in the digital world prepared to fill a need.  You can already download free file conversion software on the internet.

                        maw

                         

                        We allready have that.  Its called Epub.  Its to bad that the contracts the 5 big publishers signed with apple stipulated that their books could not be sold for less then what they where being sold for in the ibooks app. 

                         

                         

                         

                        Apple is also part of the problem. They use anti-trust business practices via legal contracts to squeeze out their own competition as well. They want to squeeze out online ebook retailers. They are also very letigious.

                         

                        Which is one reason why Apple is anathema to me. :smileyhappy:

                      • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??
                        Nallia

                         

                        BikerBook-Reader wrote:

                        So you're all happy with this situation?

                        Somehow I doubt that.  B&N should have had all of this locked down under contract with the publishers. 

                        The real problem is that many of the authors do not like the idea of their new release books being discounted.  My favorite author, David Baldacci is very outspoken on this issue.

                        What will help this situation would be a universal format which will allow downloading from multiple sources and "side-loading" into memory.  There is always someone out in the digital world prepared to fill a need.  You can already download free file conversion software on the internet.

                        maw

                         

                         

                        There is already the ability to download from multiple sources and sideload into the nook.  With the Agency Model, it doesn't matter.  The publisher sets the price for those ebooks and the sellers are no longer allowed to discount them or otherwise charge anything other than the publisher's price.

                      • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??

                        I have been shocked by the price increases as well.  But I feel very blessed to have discovered that my local library is a member of a consortium that allows its cardholders to download e-books for up to two weeks at a time and read for free.   I don't feel the need to "own" most books, so this works out well for me.  You might check your local library and see if they have any access.

                         

                         

                        • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??

                          I think some of the postings are getting off-topic here.  This should not be a debate of the exact distribution costs of an ebook compared to paper.  Unless someone can come up with solid numbers (not vague references to how much electricity the servers consume at 2am) of ebook production vs. paper, I am inclined to think that ebooks should cost less to distribute.  Maybe not day one, but soon after that, without caring whether it is a bestseller or not. They don't even need a lot of space on the server!

                           

                          So, the question on this board is why ebooks are now costing MORE than the paperback version (in more and more cases that I am seeing)?  Not looking for deep discounts here (and the $5.95 table is alive and well in the ebook world, but not for new releases), but rather I should not be 

                          penalized for buying a nook. 

                           

                          That is the question to anyone from B&N if indeed anyone monitors these boards.

                            • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??

                               

                              thenookster wrote:

                              So, the question on this board is why ebooks are now costing MORE than the paperback version (in more and more cases that I am seeing)?  Not looking for deep discounts here (and the $5.95 table is alive and well in the ebook world, but not for new releases),

                               

                               

                              Good question (and artfully steering the thread back on-topic).  Here's my take:

                               

                              The paperback price is, IMHO, not a good marker for a first-release ebook.  It should be some percentage less than the hard-bound.

                               

                              When the work is released in paperback, the ebook can (and should) be lowered in price to something less than a paperback.  $5.95 is a good price point.

                               

                              Oh!  That is the agency model!

                               

                              When a HB is released -- retail +/- $25.00 -- the ebook is concurrently released at $12-$15.

                               

                              When the HB goes to PB -- retail $8-$10 -- the ebook is lowered to $6-$10.

                               

                                • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??
                                  sub_rosa

                                  If a retailer can discount a hardcover book by 40% then it makes no sense for that same title to sell at $12-$15 as an ebook.  That's my opinion.  The $9.99 price point falls in between the $28 - 40% price of the hardcover sells for and the $6.99 price of the mass market paperback.  I think that's why the Kindle and the eBook market has flourished to this point.  There's no rational marketing theory that says Ayn Rand's "The Fountainhead" is properly priced at $27.99 when it's nearly 70 years old, available at every library and used bookstore in America, and selling new at $9.99 retail.  Unless they are marketing the eBook for the Malibu Yacht Club, it doesn't make any sense.  If you take out the Apple fanboys, I think this kind of pricing is actually costing them sales rather than closing them.

                                   

                                  • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??
                                    eDigest wrote:

                                     

                                    thenookster wrote:

                                    So, the question on this board is why ebooks are now costing MORE than the paperback version (in more and more cases that I am seeing)?  Not looking for deep discounts here (and the $5.95 table is alive and well in the ebook world, but not for new releases),

                                     

                                     

                                    Good question (and artfully steering the thread back on-topic).  Here's my take:

                                     

                                    The paperback price is, IMHO, not a good marker for a first-release ebook.  It should be some percentage less than the hard-bound.

                                     

                                    When the work is released in paperback, the ebook can (and should) be lowered in price to something less than a paperback.  $5.95 is a good price point.

                                     

                                    Oh!  That is the agency model!

                                     

                                    When a HB is released -- retail +/- $25.00 -- the ebook is concurrently released at $12-$15.

                                     

                                    When the HB goes to PB -- retail $8-$10 -- the ebook is lowered to $6-$10.

                                     

                                     


                                    What about books that were never released on HC to begin with?  I haven't seen as low as $5.95, I wish I had.  

                                     

                                    Just a for instance from my wish list - this book was never a HC,   the price for the ebook is the same as the paperback but B&N can discount the papback so it ends up being more expensive to purchase in ebook form.

                                     

                                    http://search.barnesandnoble.com/Manhunt/Janet-Evanovich/e/9780060598822/?itm=4&USRI=manhunt

                                     

                                    I have quite a few  books on my wish list that are in the $7.99 range,  all originally only paperbacks and the print versions are now less than the ebook.

                                     

                                    Linda

                                     

                                  • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??
                                    FrogAlum

                                     

                                    thenookster wrote:

                                    I think some of the postings are getting off-topic here.  This should not be a debate of the exact distribution costs of an ebook compared to paper.  Unless someone can come up with solid numbers (not vague references to how much electricity the servers consume at 2am) of ebook production vs. paper, I am inclined to think that ebooks should cost less to distribute.  Maybe not day one, but soon after that, without caring whether it is a bestseller or not. They don't even need a lot of space on the server!

                                     

                                    So, the question on this board is why ebooks are now costing MORE than the paperback version (in more and more cases that I am seeing)?  Not looking for deep discounts here (and the $5.95 table is alive and well in the ebook world, but not for new releases), but rather I should not be 

                                    penalized for buying a nook. 

                                     

                                    That is the question to anyone from B&N if indeed anyone monitors these boards.

                                     

                                     

                                    Spend some time reading these boards regarding the agency model, those posts will answer your primary question.

                                     

                                    As to determining whether something is off topic on a message board as soon as you sign up and make your first post?  Not so smart.

                                     

                                    As people try to make sense of the agency model, costs enter into question and there have been more that a few articles with hard numbers, again if you check the posts here you will find the links to said articles.

                                  • Re: e-book prices WTF!!! -ever happened to the $9.99 new-release price??

                                    It's obvious pricing of ebooks has been confusing to a lot of people.  I think it's important to understand what is going on.  First of all, Amazon did something with it's Kindle books that was very much out of the ordinary for the industry.  The $9.99 price point was not set by the publisher.  It was set by Amazon.  What they were doing was using the content (ebooks) as what is called a 'loss leader' to gain leverage for the sale of its device (the Kindle) and accessories.  They were paying publishers an average of $14-$15/download while charging $9.99.  Eventhough Amazon's device and Kindle books were popular, the overall amount of book sales in this format were relatively a low percentage.  There just wasn't enough data to gain any real handle on pricing or what the future really held for ebooks in general. 

                                     

                                    When ebooks began to gain popularity and more sellers and consumers came into the marketplace, publishers have begun to rethink the pricing aspect of things.  MacMillan was the first to step forward wanting pricing to be their decision.  Other publishers are following suit as they look to the future and bring pricing back to the traditional model where it is set by publisher and not seller. The only real hand Apple and B&N played in this was that they provided another avenue for publishers to sell ebooks in a very user-friendly environment.  Amazon was the only player with the over-the-air delivery method until now.  How they will respond in terms of the price piece and file format (which they use their own proprietary format) will be interesting.  Remember, ebooks have been around for over 10 years now but are only now really catching on.  In fact, pricing previously has been for newer books had been around the same as new hardcovers. 

                                     

                                    The truth is that there just is not enough information yet to determine what pricing will eventually look like.  It will take time as the consumer base grows and more data is available to better determine what 'right looks like' in terms of pricing in the industry for this format.  There is a very close eye on this sector of the industry, and with more and more consumers in the marketplace publishers and booksellers will gain much more solid insight into this sector.  As the data and information becomes clearer, I think you'll see less volatility and more consistentcy. 

                                     

                                    Just my thoughts.