1 2 3 4 Previous Next 129 Replies Latest reply: Jan 9, 2012 3:32 PM by keithlm Go to original post
      • 15. Re: Official "UnOfficial" reply from B&N
        Everyone who is saying they will teach BN a lesson by returning the Nook Tablet has obiously not consideted the fact that BN makes little to no money on the actual sale.. So what exactly have you cost them?.. Now if we were talking about devices that make a heavy profit on the actual sale I could see the point... Someone above said they returned 2.. How much actual damage do you think that had on BN? $1 each, maybe....
        • 16. Re: Official "UnOfficial" reply from B&N
          DeanGibson

          raqball wrote: ...  How much actual damage do you think that had on BN? $1 each, maybe....

          Considering that B&N sells refurbished NCs for $50 less than new, and that there is some labor in making sure the refurbished unit is returned to "factory-fresh", I'd say your $1 is slightly low.

           

          However, if you are arguing quantity, I'd agree with the idea behind your statement.  After all, consider all the NC USB cables that B&N has replaced under warranty, and yet they've little or nothing to deal with that issue (like a simple one-page flyer in the box).

           

          Sometimes I wonder if the sales/marketing deparment in many companies even talks to the customer support/service deparment.

          • 17. Re: Official "UnOfficial" reply from B&N
            I agree with the above comments re: refirb's however, companies always plan for returns and I'd assume take this into consideration.. I saw on the one of the national newscasts last week that retailers were expecting to take a $.10 hit for every $1 made in returns.. They expect it, it wont effect them.. Even moreso since 95% of Nook Tablet buyers either knew what they were getting before buying it and / or have no clue about sideloading.. Look at the forums here as an example.. Its a minority (the same handful who post over and over again) of the user base saying they will return it and of that, how many really have or will.. I know if it were me, I would not keep posting on a forum for a device I no longer own.. My .02
            • 18. Re: Official "UnOfficial" reply from B&N

              95% of nook buyers don't care about sideloading...that is a pretty exact number.  You do a survey or what to come up with that.

               

              Either way, if someone wants to think they are "sticking to the man" by returning their device, who are we to disabuse them of the notion.  They feel they did something constructive, they probably did the right thing by getting rid of a device that they weren't satisfied with and they can have closure.

              • 19. Re: Official "UnOfficial" reply from B&N
                The 95% is just a guess on my part based on many things.. I do agree there is no reason to keep something that does not make you happy when there are plenty of other options.. :-)
                • 20. Re: Official "UnOfficial" reply from B&N

                  So I was a disappointed with this announcement. Considering I rooted my NC early on, locked out B&N updates (I think I'm on 1.1), then did the N2A sideload of CM7, and haven't booted to nookville since sometime last summer, I don't have a B&N product, in the sense that it's no longer the B&N "experience". I can choose to use any popular e-reader apps I like, including B&N's and Amazon's.

                   

                  So B&N can do what they want. I'll be moving on to a better tablet (not e-reader) when I see something I like. If a friend asks for an e-reader recommendation, it'll be a nook. If they want advice on a tablet, it'll be something else.

                  • 21. Re: Official "UnOfficial" reply from B&N

                    I don't appreciate the content of the message, but I do appreciate the attempt at communication. There were some rumors that a later update would re-enable easy side-loading. It's best that everyone know where B&N stands and can make a decision based on reasonable expectations instead of blind guessing, and this seems as close as we're going to get to 'official' comm, so thank you for that.

                     


                    BN_AlexG wrote:

                    While, it may be simple to assume no responsibility and fall back on a "you did it to yourself" kind of stance, we at B&N prefer to have you keep the NOOK Tablet intact. 

                     

                    - Alex


                    Hopefully B&N will also 'prefer' to keep the Nook Tablet on the cutting edge of functionality. Cutting off other sources of content places a greater burden and expectation on the company to meet some basic needs. My understanding from Nook Color owners is that the company hasn't been responsive in the past or too eager to develop the Nook ecosphere themselves, which was fine while they maintained a very tolerant stance towards external developers like xda members. But if they have the time to hunt down 'loopholes' to protect us, I'd also like to see that they have time to bring an external keyboard to market (or have a partner do so), rapidly expand their application store in response to more than just user requests (witness MS's expansion on WP7, they hustled and they didn't wait consumers to demand particular software), and become price competitive so that the lockdown doesn't look more like an attempt to over-charge than to protect.

                    • 22. Re: Official "UnOfficial" reply from B&N
                      bobstro

                      The Nook Color filled a niche as an excellent reader with some additional, albeit unoffical, capabilities for a low ($250 at the time) price. The Nook Tablet, though a very nice unit, is actually a lot less compelling for a lot of folks, myself included. The good news is that there are now actual Android Tablets entering the market for nearly the same price.

                       

                      I like B&N quite a bit, and have been happily exploring what their devices can do. I'm simply not willing to buy into a device that I pay for that shovels me only what others think I should see. Our Nook Color and Tablet are fine as-is, and I'm not returning any of them, but I'm certainly not buying more, nor recommending them anymore.

                       

                      It's not the return of the device that should concern B&N. It's the fact that they've removed many of the reasons I should visit their brick-and-mortar stores, buy their ebooks or subscriptions. THOSE numbers will hurt them.

                       

                      I wonder which is more profitable for B&N: Sales from locked up Nooks, or sales of content via their Android Nook app running on otherwise open devices? I'm sure the content producers and publishers want to see number, and don't really care what device the paying consumer (not "customer" anymore, apparently) is using. 

                       

                      • 23. Re: Official "UnOfficial" reply from B&N

                        raqball wrote:
                        Everyone who is saying they will teach BN a lesson by returning the Nook Tablet has obiously not consideted the fact that BN makes little to no money on the actual sale.. So what exactly have you cost them?.. Now if we were talking about devices that make a heavy profit on the actual sale I could see the point... Someone above said they returned 2.. How much actual damage do you think that had on BN? $1 each, maybe....

                        How much does it cost to restock the device?  Any return can only be re-sold as pre-owned.  How much a pre-owned NT will be?  For NC it's $50 under.  Can this kind of hidden costs impact BN financially?

                        • 24. Re: Official "UnOfficial" reply from B&N

                          Tom51 wrote:

                          raqball wrote:
                          Everyone who is saying they will teach BN a lesson by returning the Nook Tablet has obiously not consideted the fact that BN makes little to no money on the actual sale.. So what exactly have you cost them?.. Now if we were talking about devices that make a heavy profit on the actual sale I could see the point... Someone above said they returned 2.. How much actual damage do you think that had on BN? $1 each, maybe....

                          How much does it cost to restock the device?  Any return can only be re-sold as pre-owned.  How much a pre-owned NT will be?  For NC it's $50 under.  Can this kind of hidden costs impact BN financially?


                          I couldn't agree more. I personally don't follow Raqball's logic at all. If BN is indeed selling the Nook Tablet with a very low profit margin, then they actually will see a loss with every return. By contrast if BN saw a profit of say $100/tablet and a returned one only cost them $50 for restocking/reselling as refurb then there wouldn't be much impact for them. They'd still be making money on it albeit at the smaller profit. However, if they are only making a dollar or two on each tablet and its costing them $50 for restocking/reselling, then they're in the hole to the tune of $49 for every tablet returned. Add to this the loss BN sees in sales from their app store and nook book sales for every tablet returned, I can see this has having some real world impact on BN's bottomline.

                          • 25. Re: Official "UnOfficial" reply from B&N
                            moose_tracker

                            raqball wrote:
                            Everyone who is saying they will teach BN a lesson by returning the Nook Tablet has obiously not consideted the fact that BN makes little to no money on the actual sale.. So what exactly have you cost them?.. Now if we were talking about devices that make a heavy profit on the actual sale I could see the point... Someone above said they returned 2.. How much actual damage do you think that had on BN? $1 each, maybe....


                            Raqball, never said I returned my 2 nooks to teach BN a lesson. All I said (in agreement to someone stating that that B&N is not writing the correct reason for the return) was that they asked why it was being returned and then put nothing down for my reasoning after I told them why.. I returned it because it did not meet my needs anymore. I returned it because I was not satisfied anymore. When they did not write down my reasoning I didn't even protest, I just noted it as "amusing"..

                             

                            I returned mine the day after the news broke about the upgrade.. I had no idea if anyone would follow, so I did not do it thinking that the return of 2 devices will break the bank.

                             

                            Questionable if they need to refurb or not.. It's possible, I did break open the outer wrap, and used one of the power cables.. The inner wrap around the nooks was intact except for a hole I poked in the bottom to fully charge them.. From what I hear some people have gotten nooks that seem to be reshelfed as resold at the store full price as new, when the wrapping is loose, the unit is partially charged, finger prints, scratches etc.. It may not be all stores though, so don't know if my store would do that.

                             

                            • 26. Re: Official "UnOfficial" reply from B&N

                              That is a completely disengenious explanation. Otherwise we arer too believe that BN gave no consideration to security for the initial release? What changed on the security front in the two months the NT was on the market? Can someone please provide a single security incident that occurred on an NT prior to 1.4.1 that this patch will now stop? 

                              • 27. Re: Official "UnOfficial" reply from B&N

                                rgburch wrote:

                                That is a completely disengenious explanation. Otherwise we arer too believe that BN gave no consideration to security for the initial release? What changed on the security front in the two months the NT was on the market? Can someone please provide a single security incident that occurred on an NT prior to 1.4.1 that this patch will now stop? 


                                You have to look at the situation from the viewpoint of management in the company: the only important issue is that the possibility exists. No actual event would needed for them to want it locked down.

                                 

                                The reason plus the fact that they had not planned on leaving the device open is definitely enough for them to decide to fix the bug that allowed the device to do something that they had not intended.

                                • 28. Re: Official "UnOfficial" reply from B&N

                                  _____________________________________________

                                   

                                  the only important issue is that the possibility exists

                                   

                                  _____________________________________________

                                   

                                  The possibility for almost everything exists.  There's the possibility of a snowstorm in August in Texas, I hardly think that's a reason to keep snowplows gassed up, idling and ready to go for the possibility. 

                                   

                                  Leaving ridiculous examples aside, I outgrew the need to ask permission from my mother before I did something long ago, I don't need B&N attempting to take the role again.  My risk is my business.  There's also the fact that in general if there's money at stake that's quite often the deciding factor in making a decision.  Given a choice between believing that they're doing this because they think they'll make more money this way and pure altruism there does seem to be significant doubt about the latter.

                                  • 29. Re: Official "UnOfficial" reply from B&N

                                    Is the reason really relevant?  If they were honest and said the press coverage with pictures of the Kindle app running on a NT without rooting freaked them out, would that make you feel better?  Of course it isn't about security.  It is about money.  It is about the one app they will NEVER offer in their store.  The one app they are scared of, the Kindle Reading app.  Remember when the cell companies fought tooth and nail against number portability?  They didn't want it to be easy to one day decide to switch.  Same thing here.  If every NT owner could, in a trivial manner, decide to download the Kindle app, and continue reading BN content on the same device, what happens to BN ebook sales.  Given the proliferation of threads complaining that Amazon is cheaper on every non-Agency model book, they know what happens as do we.  There does that explanation make you happier.

                                     

                                    You argue the reason as if debunking it will get them to change their minds.  It won't and everyone should be glad that even in an unofficial manner BN has confirmed that they intentionally blocked sideloading.  NT owners and buyers can now make a more informed decision.

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