1 2 3 First Previous 37 Replies Latest reply on Apr 25, 2011 8:49 AM by shadowcat80

    Publishers Stop and Think!

      I seriously doubt publishers bother to read these boards but just in case LOL . . .

       

      Stop and think about this one while you are freaking out about "lendable" nookbooks.

       

      I can go buy a paperback and lend it to 10 friends which means you have lost 9 sales.  OR  now try hard to follow me here lol . . . I can get the nookbook and lend it 1 time . . . ONCE get it???  So you loose 1 sale instead of 9.  Goodness  me, now which seems the better deal for you???

       

      Stopping the "lend me" on most all books and raising the prices over the past three months has done nothing but COST YOU NUMEROUS SALES.

       

      I truly wonder who makes these descisions at publishing houses LMBO.

        • 1. Re: Publishers Stop and Think!

          Oh you sooooo hit the nail on the head here!

          • 2. Re: Publishers Stop and Think!

             


            thans56 wrote:

            I seriously doubt publishers bother to read these boards but just in case LOL . . .

             

            Stop and think about this one while you are freaking out about "lendable" nookbooks.

             

            I can go buy a paperback and lend it to 10 friends which means you have lost 9 sales.  OR  now try hard to follow me here lol . . . I can get the nookbook and lend it 1 time . . . ONCE get it???  So you loose 1 sale instead of 9.  Goodness  me, now which seems the better deal for you???

             

            Stopping the "lend me" on most all books and raising the prices over the past three months has done nothing but COST YOU NUMEROUS SALES.

             

            I truly wonder who makes these descisions at publishing houses LMBO.


             

            Unfortunately, based on eBook sales, which reportedly, continue to grow, most people don't share your thoughts and raising prices and limiting lending is not costing the publishers numerous sales.  The best example is Fall of Giants, which is $19.99 and not lendable.  It was in the top 10-20 best selling eBooks for months.  It is still priced at $19.99 and that apparently is not deterring people from buying it.  Today, 5 of the 10 best selling eBooks listed on this site are $11.99 or higher.  So it really isn't costing them numerous sales. (And the price of almost everything has jumped in the past few months, why would eBooks be excluded from that?)

             

            Message boards and forum are not representative of the eReader population (most of the time they're not representative of whatever topic they address) and the eBook buying public doesn't seem to care about prices or lending ability.  Since lending was an BN exclusive until recently, when it was added to the Kindle, and millions of people purchased Kindles before the Nook was ever released, one would have to assume that the ability to lend books was not important to those millions.  I would guess that the lendability of the eBooks doesn't impact most users purchase one way or another.  I've had my Nook for over a year now and have never even thought about lending a book using the lend me feature.

             

            If the eBooks weren't selling, publishers would adjust the prices, since they're not adjusting the prices (at least downward) one can only assume that eBooks sales are growing.  And honestly, I don't see where prices have radically increased over the past few months with the exception of the Random House books, which did increase when they switched to the agency model at the beginning of March.

            • 3. Re: Publishers Stop and Think!

               


              thans56 wrote:

              I seriously doubt publishers bother to read these boards but just in case LOL . . .

               

              Stop and think about this one while you are freaking out about "lendable" nookbooks.

               

              I can go buy a paperback and lend it to 10 friends which means you have lost 9 sales.  OR  now try hard to follow me here lol . . . I can get the nookbook and lend it 1 time . . . ONCE get it???  So you loose 1 sale instead of 9.  Goodness  me, now which seems the better deal for you???

               

              Stopping the "lend me" on most all books and raising the prices over the past three months has done nothing but COST YOU NUMEROUS SALES.

               

              I truly wonder who makes these descisions at publishing houses LMBO.


               

              Wait a second here... You're saying that the publishers are LOSING sales because you can only lend a book once?  If I lend someone a book that means that they don't have to buy it since I lent it to them.  If I lend a book 9 times (using your example) that's nine people that don't have to buy the book.  To put it more succinctly, if a book is $9.99 and it's lent 9 times that means the average price paid for the book has gone down to a net of $.99. 

               

              How has stopping the "lend me" cost numerous sales?  That's the part I'm really missing with your argument.

               

               

              • 4. Re: Publishers Stop and Think!

                Okay, one more time. Instead of whining, don't buy. Too expensive? Don't buy it. Can't lend it? Don't buy it. Carry on.

                • 5. Re: Publishers Stop and Think!

                  The publishers do think.  They just don't think about you (or me, or any other consumer).  They are thinking only of their bottom line, and the fact that the growth of ebook sales is exploding bears more testimony to howw many sales they must be losing than anything else.

                   

                  And it isn't just the publishers that are unhappy with the ability to lend ebooks.  Wander over to the PubIt board one day.  There's a whole discussion by self-published authors discussing how they don't want people to be able to lend their books.

                  • 6. Re: Publishers Stop and Think!

                    I got my NOOKcolor in December as a Christmas gift.  I thought the Lend Me feature sounded cool, but I haven't used it once and I don't think I know anyone who has.  So the fact that the Lend Me feature is pretty much caput doesn't bother me.

                     

                    As far as pricing...I've seen them go up, but I expected that.  e-readers seem to be taking over the publishing world.  It's a supply and demand thing.  Econ 101.  The more people want ebooks the more the price is going to go up.  And they are definitely in HIGH demand right now.

                     

                    Sure, I wish the prices would go back down.  But it's not stopping me from purchasing.  The shelf space I am saving along with the convenience of being able to carry my ever-expanding ebook library anywhere is invaluable to me.  In fact, my husband has challenged me to a full year of not purchasing one single DTB or DTmagazine.  (SO far, so good :smileyvery-happy:

                     

                    Prior to my Nook, I was buying 3-6 books per month. Now I'm downloading at least 6, usually more like 10, per month and still spending less money.  If I had paid for my NOOKcolor, it would have paid for itself already in the money I'm saving purchasing free-$2.99 Nookbooks alone. (Those aren't all I purchase, but there are a lot of really good ones!)

                     

                    So, for me anyway, the price increase of ebooks is a bummer but not nearly as big of a bummer as the price of gas these days!  

                     

                    • 7. Re: Publishers Stop and Think!

                       


                      Nallia wrote:

                      The publishers do think.  They just don't think about you (or me, or any other consumer).  They are thinking only of their bottom line, and the fact that the growth of ebook sales is exploding bears more testimony to howw many sales they must be losing than anything else.

                       

                      And it isn't just the publishers that are unhappy with the ability to lend ebooks.  Wander over to the PubIt board one day.  There's a whole discussion by self-published authors discussing how they don't want people to be able to lend their books.


                       

                      Nailla,

                       

                      You're not seriously saying that the publishers are in business to make as much money as they can and that they're NOT the purely altruistic organizations some people here think they are , are you????

                       

                      • 8. Re: Publishers Stop and Think!

                         


                        AlanNJ wrote:

                         


                        Nallia wrote:

                        The publishers do think.  They just don't think about you (or me, or any other consumer).  They are thinking only of their bottom line, and the fact that the growth of ebook sales is exploding bears more testimony to howw many sales they must be losing than anything else.

                         

                        And it isn't just the publishers that are unhappy with the ability to lend ebooks.  Wander over to the PubIt board one day.  There's a whole discussion by self-published authors discussing how they don't want people to be able to lend their books.


                         

                        Nailla,

                         

                        You're not seriously saying that the publishers are in business to make as much money as they can and that they're NOT the purely altruistic organizations some people here think they are , are you????

                         


                        *ponders*  I guess I am.  I must have hit my head or something...

                         

                        • 9. Re: Publishers Stop and Think!

                          @Alan

                           

                          "You're not seriously saying that the publishers are in business to make as much money as they can and that they're NOT the purely altruistic organizations some people here think they are , are you????"

                           

                          You mean ike the mortgage and banking industry or the oil companies?

                          • 10. Re: Publishers Stop and Think!

                             


                            AlanNJ wrote:

                             


                            Nallia wrote:

                            The publishers do think.  They just don't think about you (or me, or any other consumer).  They are thinking only of their bottom line, and the fact that the growth of ebook sales is exploding bears more testimony to howw many sales they must be losing than anything else.

                             

                            And it isn't just the publishers that are unhappy with the ability to lend ebooks.  Wander over to the PubIt board one day.  There's a whole discussion by self-published authors discussing how they don't want people to be able to lend their books.


                             

                            Nailla,

                             

                            You're not seriously saying that the publishers are in business to make as much money as they can and that they're NOT the purely altruistic organizations some people here think they are , are you????

                             


                             

                            Say it ain't so!! :smileysurprised:

                             

                            Fran

                            • 11. Re: Publishers Stop and Think!

                              AlanNJ wrote:

                               


                              thans56 wrote:

                              I seriously doubt publishers bother to read these boards but just in case LOL . . .

                               

                              Stop and think about this one while you are freaking out about "lendable" nookbooks.

                               

                              I can go buy a paperback and lend it to 10 friends which means you have lost 9 sales.  OR  now try hard to follow me here lol . . . I can get the nookbook and lend it 1 time . . . ONCE get it???  So you loose 1 sale instead of 9.  Goodness  me, now which seems the better deal for you???

                               

                              Stopping the "lend me" on most all books and raising the prices over the past three months has done nothing but COST YOU NUMEROUS SALES.

                               

                              I truly wonder who makes these descisions at publishing houses LMBO.


                               

                              Wait a second here... You're saying that the publishers are LOSING sales because you can only lend a book once?  If I lend someone a book that means that they don't have to buy it since I lent it to them.  If I lend a book 9 times (using your example) that's nine people that don't have to buy the book.  To put it more succinctly, if a book is $9.99 and it's lent 9 times that means the average price paid for the book has gone down to a net of $.99. 

                               

                              How has stopping the "lend me" cost numerous sales?  That's the part I'm really missing with your argument.

                               

                               


                              THANK YOU!!! (sorry for shouting)

                               

                              I read and re-read the initial post and I also am not following his 9 lost sales vs 1 lost sales example.  unless he is saying if you make an ebook lendable I will buy it and then only be able to lend it once, but if you don't I wil buy a paperback and lend it to a bunch of people.  I seriously though cannot really figure out the 9 vs 1 lost sale point.

                               

                               

                              • 12. Re: Publishers Stop and Think!

                                 


                                RSC_Nook wrote:

                                THANK YOU!!! (sorry for shouting)

                                 

                                I read and re-read the initial post and I also am not following his 9 lost sales vs 1 lost sales example.  unless he is saying if you make an ebook lendable I will buy it and then only be able to lend it once, but if you don't I wil buy a paperback and lend it to a bunch of people.  I seriously though cannot really figure out the 9 vs 1 lost sale point.

                                 

                                 


                                It's the New Math.  :smileywink:

                                 

                                • 13. Consumers: Stop and Think! Then . . . vote.

                                  JohnP51 wrote:

                                  Okay, one more time. Instead of whining, don't buy. Too expensive? Don't buy it. Can't lend it? Don't buy it. Carry on.


                                  As often, you are one hundred percent correct We buy what we want as we value it.  To do otherwise defies reason.  The onus is on the reader, not the publisher.

                                   

                                  Last I heard, the publishers aren't accepting petitions.  They're counting votes. 

                                  The publishers' ballot of preference is 2.6 inches by 6.1 inches in size, mostly green in color, and features pics of dead white guys.

                                     

                                  Message board missives are okay, but it seems obvious that most effective is the discerning vote cast by The Consumer.  As they say, elections have consequences - even in matters of consumption.

                                   

                                   

                                  Related question:  At what point does expression of discontent and/or voicing an opinion become "whining"?:smileyindifferent:

                                  Only curious . . .:smileyhappy:

                                  • 14. Re: Consumers: Stop and Think! Then . . . vote.

                                    Many people do reject books over $10.  Many people reject books without lending. 

                                     

                                    It is simply incorrect to state that the market accepts this.  The market is expanding so there is a bigger pool of people.  Some do accept any price for a book, but that can be offset by the expanding market. 

                                     

                                    It's the age old question of do you sell one product at $100 or do you sell 100 at $1.00.  The publishers have chosen the former model and, yes, their profits are booming.  While I can't categorically prove that the latter model is better, they are giving up exposure to followup novels, that 'free advertising' that the publishers seem to forget. 

                                     

                                    Who here has gotten a free or cheap book that they fell in love with and bought all the sequels?  Who here would have never bought that book on their own?

                                     

                                    What the publishers seem to fail to realize is that lending books ENHANCES their future sales, but they seem to view every lent book (incorrectly) as a lost sale.  People who get fed up enough will turn to pirating these books. 

                                     

                                    Publishers have historically been opposed to lending, beginning with libraries.  Publishers vehemently opposed libraries and cried "We'll never sell another book again".  How'd that work out for them?

                                     

                                    Now they are doing the same thing because they finally have the means to (via digital restrictions).  They finally have the means to get what they wanted all along, but never could feasibly do banning the right of first sale.

                                     

                                    They simply don't get it.  Lending is good for them in the long term, but they don't think in long-term.  They think in quarterly reports and revenue.

                                     

                                    Baen Books is an excellent example where it has worked for them very well, offering freebooks.  They've seen their ancillary revenue increase dramatically for other titles in a series when offering one for free.  Baen has a huge selection of freebooks (sci-fi genre).

                                     

                                    Then, of course, there are authors who will not allow their books in ebook form at all, like the Harry Potter series.   Yet, in 5 minutes I can get the entire series of her books online in ebook format through pirate sites.  The author is worried about pirating, but her choice results in pirating.  She does this because she wants an 'authentic' reading experience for her readers as well.  Yet has no problems with audiobooks or a theme park.

                                     

                                    Publishers are mostly stupid.  (and yes, I include myself in that statement for those who've followed my prior posts at times).

                                     

                                    Viva la piraten.

                                     

                                     

                                     

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