I brought one of my companies IPADs home to see what all the fuss is about (working in IT does have some benefits). Installed the IPAD ereader and it looks like you can't
1) View The Daily (at least not through the eReader app - I'd guess you could do it via Safari)
2) Sideload using ADE - this is a real killer!!!!
Looks like all you can do is browse / purchase from BN and (of course) download and read books from My Library.
Just started looking, so i may be missing something.
You also can not read the WSJ yet on the iPad B&N reader.