28 Replies Latest reply on Oct 9, 2012 10:42 AM by Omnigeek

    Introducing NOOK HD & NOOK HD+

      I’m excited to introduce NOOK Community members to the two newest tablets in the NOOK Family: NOOK HD and NOOK HD+.

       

      NOOK HD is the lightest and highest resolution 7” HD tablet ever. Not to be outdone, NOOK HD+ is the lightest Full HD tablet ever, with a brilliant 9” HD display that magazine and movie lovers will adore.

       

      NOOK HD and NOOK HD+ were specifically designed to make reading and entertainment as good as it can be. With crisp text, breathtaking images and life-like graphics, NOOK HD and NOOK HD+ let you enjoy books, magazines, movies, TV shows and apps like never before.

       

      NOOK HD and NOOK HD+ are also the first tablets ever designed for both personal use and the whole family to share. It’s like having multiple tablets in one! Individual profiles instantly personalize your NOOK for each member of the family so that everyone can enjoy their very own library.

       

      Our newly expanded NOOK Store offers more than three million books, magazines, newspapers, comics and kids’ books – with over 1 million titles free.  We’ve also got all the top apps, including an unbeatable selection of learning apps for kids. And only The NOOK Store provides helpful age recommendations for parents and lets you browse by subject area to find the perfect app for your child.

       

      With our brand new NOOK Video Store and NOOK Catalog content, NOOK HD and NOOK HD+ offer incredible reading and entertainment like never seen before.

       

      Starting at only $199 for NOOK HD and $269 for NOOK HD+, both products deliver an amazing value, with no annoying ads and a power cord included.

       

      Both are available for pre-order at www.nook.com and Barnes & Noble stores for you to enjoy beginning in early November.

       

      Learn all about them here.

        • Re: Introducing NOOK HD & NOOK HD+
          MacMcK1957

          I have a tablet.  Don't need another one.  There are tons of them out there.

           

          Now if only B&N could put a tiny bit of effort into resolving the long-reported issues (shelving!!!!!) with the basic e-ink NST.

            • Re: Introducing NOOK HD & NOOK HD+
              Nallia

              MacMcK1957 wrote:

              I have a tablet.  Don't need another one.  There are tons of them out there.

               

              Now if only B&N could put a tiny bit of effort into resolving the long-reported issues (shelving!!!!!) with the basic e-ink NST.


              This is how I feel as well.  I just can't bring myself to get excited about this. I'm sure these will appeal to some, but tablets are a dime a dozen now, and I don't need another one, no matter how pretty it is. I'm only interested in a new e-ink reader that addresses the many issues/functionalities customers have been begging to have fixed since the first NOOK was released in late 2009.

                • Re: Introducing NOOK HD & NOOK HD+
                  patgolfneb
                  Of course some of us are device junkies, a fair number of the pre orders come from this group. Eventually they will become pretty generic, but not quite yet. I think the video service and the multiple accounts, might address shared device issues. I don't want my kids to know I am reading 50 shades etc. These OS and software changes impact function greatly but don't impact perception as much.
                    • Re: Introducing NOOK HD & NOOK HD+
                      Nallia

                      patgolfneb wrote:
                      Of course some of us are device junkies, a fair number of the pre orders come from this group. Eventually they will become pretty generic, but not quite yet. I think the video service and the multiple accounts, might address shared device issues. I don't want my kids to know I am reading 50 shades etc. These OS and software changes impact function greatly but don't impact perception as much.

                      I know, I'm usually one of the first in line. I own every NOOK device to date (until this last announcement, obviously). Maybe I just have a bit of device burnout. lol

                        • Re: Introducing NOOK HD & NOOK HD+
                          doncr

                          It's good to see that BN hasn't given up the ship and is still producing devices that are competive with the other low-dollar tablet offerings.

                           

                          I was hoping for more software advances that would improve the reading experience.  Instead, they seem to have added features that directly target the mythical "Julie" - none of which interest me at all (view a Pottery Barn catalog and tear out a page to create a personal scrapbook that you can't share?  Whee!).  It also indicates to me that if one were to buy one of these new devices expecting improvements that didn't directly target the "Julies" (i.e. like improved PDF support) to show up in a future update, one would likely be disappointed.

                           

                          I don't see anything in this announcement that would change my mind of buying a Win8 RT tablet as my next eReader, however I.'m still waiting to see what the BN's (and others') eReader software looks like on that platform.

                           

                           

                            • Re: Introducing NOOK HD & NOOK HD+
                              flyingtoastr

                              Let's knock it before we try it!

                               

                              Seriously, all we've seen so far is the marketing releases, which OF COURSE are going to focus on the "big" changes like the spec sheet and the profile system (which, incidentally, is a direct response to the hundreds of complaints about kids getting into erotica books in the shop, so it is important to a lot of people). For all we know they've completely overhauled the stock PDF reader like they did with the web browser and native email client, both of which also got burried under the other information.

                               

                              So let's take a big ol' chill pill and wait until they actually start to show up into the wild before we declare the doom of BN for targeting the market segment that does indeed tend to buy NOOK devices.

                                • Re: Introducing NOOK HD & NOOK HD+
                                  patgolfneb
                                  I think the 9 inch with 32 gb may be very big. It may force Amazon to drop the price on their 9 inch. It depends on whether shoppers feel the camera and other features are worth the extra cash. I think for media consumption it probably isn't. A 9 inch device can no longer be considered a reader first device so the available apps and lack of gps etc may matter more than I expect
                                  • Re: Introducing NOOK HD & NOOK HD+
                                    doncr

                                    Nothing wrong with targeting a certain demographic with the new devices.  I believe that BN saw the "Julies" as a way to make money so they went after them.  I'm about as far from a Julie as humanly possible, so all I'm saying is if that's the focus of the feature set and hardware for these new devices, it's likely not the device for me.  The actual size of the devices were chosen to match the typical women's hand length (More on that here).

                                     

                                    You're absolutely right though, final judgement shouldn't be made until the devices hit the stores.  Same goes for my supposed WonderSlab from MS.  That thing could turn out to be a dud (and a rather expensive one at that).  But these are Internet forums so histrionics ensue.

                                     

                                    I'm not ready to write off BN until they no longer make a profit from book/content sales.  What they do with their tablets is just a means to an end.

                                     

                                     

                                      • Re: Introducing NOOK HD & NOOK HD+
                                        keriflur

                                        doncr wrote:

                                        The actual size of the devices were chosen to match the typical women's hand length (More on that here).

                                         


                                        Show me a woman with a 9 inch hand and I'll show you Bigfoot's wife. :smileywink:

                                         

                                        • Re: Introducing NOOK HD & NOOK HD+
                                          keriflur

                                          doncr wrote:

                                          Nothing wrong with targeting a certain demographic with the new devices.  I believe that BN saw the "Julies" as a way to make money so they went after them.  I'm about as far from a Julie as humanly possible, so all I'm saying is if that's the focus of the feature set and hardware for these new devices, it's likely not the device for me.  The actual size of the devices were chosen to match the typical women's hand length (More on that here).

                                           


                                          In all seriousness, as a woman I find the entire concept of Julie offensive.  I especially find the idea offensive that devices should vary between the sexes.  This is not a pair of jeans or a bicycle.  The device does not need to fit to a female body.  Neither do women need a device that makes things simple for them, as if they can't figure out how to use online catalogues and pinterest (umm, hello, pinterest is primarily female).

                                           

                                          IMO it would behoove B&N to stop condescending to women.  We have enough of that in this world already.

                                            • Re: Introducing NOOK HD & NOOK HD+
                                              TnTexas

                                              kerflur: In all seriousness, as a woman I find the entire concept of Julie offensive.  I especially find the idea offensive that devices should vary between the sexes.  This is not a pair of jeans or a bicycle.  The device does not need to fit to a female body.  Neither do women need a device that makes things simple for them, as if they can't figure out how to use online catalogues and pinterest (umm, hello, pinterest is primarily female).

                                               

                                              Exactly! Most women today juggle working work outside the home with raising a family and are perfectly capable of figuring things out. They're not the terrified, bubble-headed idiot B&N's description of Julie implies.

                                               

                                               

                                              • Re: Introducing NOOK HD & NOOK HD+
                                                Jacquie66

                                                keriflur wrote:

                                                doncr wrote:

                                                Nothing wrong with targeting a certain demographic with the new devices.  I believe that BN saw the "Julies" as a way to make money so they went after them.  I'm about as far from a Julie as humanly possible, so all I'm saying is if that's the focus of the feature set and hardware for these new devices, it's likely not the device for me.  The actual size of the devices were chosen to match the typical women's hand length (More on that here).

                                                 


                                                In all seriousness, as a woman I find the entire concept of Julie offensive.  I especially find the idea offensive that devices should vary between the sexes.  This is not a pair of jeans or a bicycle.  The device does not need to fit to a female body.  Neither do women need a device that makes things simple for them, as if they can't figure out how to use online catalogues and pinterest (umm, hello, pinterest is primarily female).

                                                 

                                                IMO it would behoove B&N to stop condescending to women.  We have enough of that in this world already.


                                                 

                                                Amen!!!

                                                  • Re: Introducing NOOK HD & NOOK HD+
                                                    flyingtoastr

                                                    What BN did is simple market research that EVERY. SINGLE. COMPANY. does.

                                                     

                                                    BN looked at who was buying their devices and saw that the vast majority of them are women who tend to be in their thirties and up, who tend to have children, and other demographics. They then presented those demographic results to app developers who also have a vested interest in knowing who the average consumer for a platform is.

                                                     

                                                    Nowhere did BN say "this is everyone" and decide that unless you fit into the "Julie" mold you don't deserve a NOOK. They just did their homework on the people who tend to buy NOOKs, and it so happened that the people who tend to buy NOOK devices turned out the way they are.

                                                     

                                                    You are not Julie. No one is Julie. BN never said you were Julie. Just like no American family has 2.8 children. Averages are averages.

                                                     

                                                    I can gaurentee you that Apple, Amazon, Google, M$, and every other tech company is compiling the same exact information. Maybe they don't give their average consumer a name, but they do the same work for the same results.

                                                     

                                                    Can we please bury this stupid thing.

                                                      • Re: Introducing NOOK HD & NOOK HD+
                                                        keriflur

                                                        flyingtoastr wrote:

                                                        What BN did is simple market research that EVERY. SINGLE. COMPANY. does.



                                                        Yes, and most companies are smart enough to keep that information under their hat.

                                                         

                                                        When I told my husband, who works in marketing, that B&N went public talking about Julie, his eyes almost fell out of his head.  The best way to alienate your customers is to tell them what they want and who they are, because, like you said, no one is Julie.

                                                         

                                                        Have you seen some of these articles that are out today, talking about how much focus B&N is putting on how these devices are great for families and children, and then saying they designed them for women?  If B&N is putting that out there, then we as consumers have a right to respond to it.

                                                         

                                                        • Re: Introducing NOOK HD & NOOK HD+
                                                          doncr

                                                          flyingtoastr wrote:

                                                          What BN did is simple market research that EVERY. SINGLE. COMPANY. does.

                                                           

                                                          BN looked at who was buying their devices and saw that the vast majority of them are women who tend to be in their thirties and up, who tend to have children, and other demographics. They then presented those demographic results to app developers who also have a vested interest in knowing who the average consumer for a platform is.

                                                           

                                                          Nowhere did BN say "this is everyone" and decide that unless you fit into the "Julie" mold you don't deserve a NOOK. They just did their homework on the people who tend to buy NOOKs, and it so happened that the people who tend to buy NOOK devices turned out the way they are.

                                                           

                                                          You are not Julie. No one is Julie. BN never said you were Julie. Just like no American family has 2.8 children. Averages are averages.

                                                           

                                                          I can gaurentee you that Apple, Amazon, Google, M$, and every other tech company is compiling the same exact information. Maybe they don't give their average consumer a name, but they do the same work for the same results.

                                                           

                                                          Can we please bury this stupid thing.


                                                           

                                                           

                                                          Coming soon to your new Nook MomTab HD: A free cookbook sample.

                                                           

                                                           

                                      • Re: Introducing NOOK HD & NOOK HD+
                                        patgolfneb
                                        Device weight and ease to hold it are a bigger issue for women and children. I don't fault that. Women buy more books, considering any preferences that women widely share is part of this. The tone and some of the antiquated views towards women expressed in the Julie personna does come across as not respecting them, or women in general. As a guy with small hands which are increasingly arthritic, I do appreciate the advantages to many not part of the Julie stereotype. Which of course demonstrates why it is not necessary to portray the advantages that way.
                                          • Re: Introducing NOOK HD & NOOK HD+
                                            keriflur

                                            patgolfneb wrote:
                                            Device weight and ease to hold it are a bigger issue for women and children. I don't fault that. Women buy more books, considering any preferences that women widely share is part of this. The tone and some of the antiquated views towards women expressed in the Julie personna does come across as not respecting them, or women in general. As a guy with small hands which are increasingly arthritic, I do appreciate the advantages to many not part of the Julie stereotype. Which of course demonstrates why it is not necessary to portray the advantages that way.

                                            Yes.

                                             

                                            I don't have a problem with them seeing a hole in the market and building a device to it.  I have a problem with them saying "this is for women and children."  It's a modern-day tech device, not a 1920's life boat.

                                          • Re: Introducing NOOK HD & NOOK HD+
                                            Seabreeze-1

                                            As a reader, I am not quite sure why I want a nook tablet, even if I want a tablet.  The good thing about the iPad and the Nexus is that I can install both Nook and Kindle apps.  Then I can buy wherever I want.  Given the not insubstantial premium that B&N sometimes charges for its books, I like being able to buy from Amazon sometimes

                                            • Re: Introducing NOOK HD & NOOK HD+

                                              Well... I do hope they'll be giving us NST users a new update with firmware issue fixes soon, at least. :smileysad:

                                               

                                              I must admit I'd like to have one of those new Nook tablets, but right now I'm more concerned with having an eReader that works just the way it's expected. Namely, it should stop clearing sideloaded content from my shelves with each reboot; it should stop having sync issues, etc.

                                              • Re: Introducing NOOK HD & NOOK HD+

                                                I owned a Google Nexus 7 for a few weeks and I really think that B&N has done a great job on the hardware.

                                                 

                                                They've fixed everything I though was wrong with the Nexus table:

                                                1. Lack of storage - The B&N Tablet can have 3 to 5 times as much storage as the Nexus 7 thanks to the SD card slot.

                                                2. Headphone jack on the bottom - Who ever though this was a good idea should be kicked in the slats. When I'm using a tablet (or my phone (looking at you Apple)) for any length of time I'm usually resting it on something (desk or my lap). Having  the headphone jack on the bottom makes this problematic.

                                                3. Putting the power switch next to the volume control - Let me adjust the volume, ooops I turned it off again.

                                                4. Lighter - I found the Nexus 7 to heavy hold with one hand. Also the borders around the screen are so small on the Nexus it was impossible to hold with one hand without having my thumb covering the screen. I don't know if the B&N tablet resolves this second part but the concave back should make it easier to hold (like my NST).

                                                 

                                                While I would prefer a pure Android experience from a tablet I think B&N has done a very good job.