2 Replies Latest reply on Apr 29, 2012 12:38 PM by Coaxial_Creature

    This is NOT about the GlowLight!

      Found a detailed article about "The Rise of e-Reading".

       

      A lot of reader demographics and statistics.  Probably more info than you really care about.

       

      Has some statistics about the brand of e-readers people use (from survey conducted earlier this year):

       

      Kindle        62%
      Nook          22%
      All Other      7%
      Don't Know   9%

       

      Maybe the "don't know" folks misplaced their e-readers and can't find them! 

        • Re: This is NOT about the GlowLight!
          bobstro

          All kinds of interesting tidbits in there. A good find!

           

          I'm not quite sure how to read this bit: "Among those who do not own tablet computers or e-book reading devices, the main reasons people say they do not own the devices are: 1) they don’t need or want one, 2) they can’t afford one, 3) they have enough digital devices already, or 4) they prefer printed books." Given answer 3, I have to wonder how (or if) the surveys account for reading apps on a laptop or desktop computer.

           

          Also interesting that these results don't indicate the gender bias that's often associated with NOOK devices. Overall, an even split between male and female ebook readers.

          • Re: This is NOT about the GlowLight!

            That is kind of weird. Although it might be some of the older readers, who aren't that tech-savy and who got them as gifts. The percentage does seem a tad high, though.

             

            And wow.  I was under the impression that Nook had more of the market.   I knew that Amazon/Kindle had a larger market before Nook came along, but for some reason - maybe vague statements along the line of yay!   B&N has more of the more market and Amazon has less now - I had assumed that the percentage of Nook owners vs. Kindle owners was closer.  

             



            Don't Know   9%

             

            Maybe the "don't know" folks misplaced their e-readers and can't find them!