All kinds of interesting tidbits in there. A good find!
I'm not quite sure how to read this bit: "Among those who do not own tablet computers or e-book reading devices, the main reasons people say they do not own the devices are: 1) they don’t need or want one, 2) they can’t afford one, 3) they have enough digital devices already, or 4) they prefer printed books." Given answer 3, I have to wonder how (or if) the surveys account for reading apps on a laptop or desktop computer.
Also interesting that these results don't indicate the gender bias that's often associated with NOOK devices. Overall, an even split between male and female ebook readers.
That is kind of weird. Although it might be some of the older readers, who aren't that tech-savy and who got them as gifts. The percentage does seem a tad high, though.
And wow. I was under the impression that Nook had more of the market. I knew that Amazon/Kindle had a larger market before Nook came along, but for some reason - maybe vague statements along the line of yay! B&N has more of the more market and Amazon has less now - I had assumed that the percentage of Nook owners vs. Kindle owners was closer.
Don't Know 9%
Maybe the "don't know" folks misplaced their e-readers and can't find them!