6 Replies Latest reply on Sep 12, 2012 5:08 PM by bobstro

    Chitika: Kindle Fire Loses Momentum in Web Usage Despite Sales Increase

    bobstro

      An interesting analysis of web traffic patterns by Chitika indicates, or at least speculates, that B&N NOOK users use their devices differently than Kindle users, and are much more active online.

       

      Of course, both are dwarfed by iPad usage 50:1.

        • Re: Chitika: Kindle Fire Loses Momentum in Web Usage Despite Sales Increase
          patgolfneb
          Is web usage even a very good way to evaluate these devices success? I risk being flamed, but the Nook and Fire are tablets serving as portals to their respective makers offerings first. General purpose use is a customer required feature, but not primary. Since nooks are a little more open, in theory, and shopping options are a not currently as diverse, there would naturally be more web use. I would expect heavier web users to gravitate to Samsung or the new Nexus if buying a 7 inch device.
          • Re: Chitika: Kindle Fire Loses Momentum in Web Usage Despite Sales Increase

            Surely part of that is the more limited selection of apps that are alternatives to using a website. For instance, recently the video quality on my Roku YouTube app (not an official app) took a substantial drop down, and I started watching YouTube more on my tablets as a result. On my Nook, I use a bookmark and browse from the stock browser (in mobile mode). On my cheap chinese tablet, I use the YouTube app.

              • Re: Chitika: Kindle Fire Loses Momentum in Web Usage Despite Sales Increase
                bobstro

                It looks like the URL was mangeld in my original post, so here it is again. Apologies if you hit a dead end.

                 

                The Chitika stats are based on ad impressions, not data, so what non-browser apps you're using don't matter. Similarly, if you're just going to one page and streaming anything, you won't necessarily generate more ad hits, regardless of the bandwidth consumed during your session. As I understand it, they use the browser ID string, so if you're not using B&N's browser, it won't register hits for anybody running non-B&N software as NOOK.

                 

                Chitika is, if nothing else, a reasonably neutral 3rd part way of measuring "web browsing activity". I'm not saying is the best metric, nor a particularly good one, but it is one that gets away from the "shipped versus sold" numbers game, allowing another perspective on "success".

                 

                I think this is a pattern B&N would take note of. If the typical NOOK user browses more than a Kindle user, then they should be able to attract more advertising, more data plan deals and other partnerships. It certainly bodes well for the Microsoft partnership.

                 

                I am curious to see their August numbers that will show the first full month of tablets with the Nexus 7 coming into play. B&N's NOOK had jumped well ahead of Amazon's Kindle in July. If the NOOK numbers are higher than Kindle, yet lower than open tablets (with Play Store access), does it mean anything? I too would have expected heavy web users to gravitate to other devices, yet Chitika's data shows the NOOKs making a rather strong showing, even up against the other devices.