16 Replies Latest reply on Feb 21, 2012 11:55 AM by Nallia

    B&N:  Why are NST sales lagging?

    whiteginger

      I have both the NC and the NST.  I understand the lure of the colorful toy, but I also understand the elegant pleasures of the simple device.  IMHO, the NST has the biggest yet-untapped market: Readers (and I'm using that as a "purist" term :smileywink:)

       

      Readers who enjoy amassing and organizing personal libraries, who want at least one book with them all the time and/or readers who regularly and voraciously read titles from public libraries should flock to the NST with its light weight and storage capacity.

       

      To reach this untapped market and make the NST the must have simple ereader, B&N needs to make a few changes--again IMHO-- to the NST.

       

      LIBRARY ORGANIZATION  Make the shelving system "user friendly."  (I know this is an old refrain)

      • As on the NC, have the pop-up "add to shelf" option by selecting any title from the library.  Or, at least, revert to the "unshelved" concept of N1E so that one can tell which books are unshelved and does not have to page through the entire library to add a book to a shelf.
      • Fix the problem with SD card sideloads that unshelve themselves anytime a new title is added to the card.

      BORROWING FROM LIBRARIES  Make automatic downloads from libraries to the NST possible without having to connect the NST to a computer.

       

      AMASSING TITLES  Make B&N membership and NOOK ownership (any NOOK!) more appealing by offering coupons for non-agency titles and by offering more frequent discounts on NOOK accessories.

       

      I would hope that the first two of these ideas could be offered through firmware upgrades to current NST owners (and that the third WILL be offered to all NOOK owners soon).  If the first two aren't possible for current owners, so be it.  I still think they should be implemented for future owners.  And after their implementation. . .  an ad campaign for NST, the must-have ereader for readers!

        • Re: B&N:  Why are NST sales lagging?

          I second all those requests!

          • Re: B&N:  Why are NST sales lagging?
            moose_tracker

            I saw the interview and had a different take on it.. Sounded like the NTS did not do as well as they projected it would.. While the NT did better then projected..  So what were the projected figures, and why did they project them as they did.. I could be they projected the NTS would sell 2 to 1 of the NT, based on the cheaper price and the economy..  Then the NTS sold more 1.5 to 1 of the NT, so it did not sell as well as projected.. (Take whatever # to that 2 million units to 1 million units. or whatever)..  Of course it could be they figured equal sales and the NT out sold the NTS..

             

            All I got from the interview was they missed their mark on projected sales of both units.,

             

            The color is a drawing point for sure.. But the long battery life, and easier on your eyes effects of the e-ink is nice.. It would be nice to have e-ink color.. Someone showed a video of this possibility, but talk around it stated it was prohibitly too expensive at this time..

             

            This is a link is something robotecture brought to the attention on the Nook Tablet general forum..

            http://www.youtube.com/watch?v=h1xEuR2mLh8   ..  Now mind you this is mirasol display by Qualcomm, not e-ink.. Someone mentioned that e-ink is working on something too, but the colors are not bright enough so there is more work on it.. Maybe that if perfected will not be so expensive.

            • Re: B&N:  Why are NST sales lagging?

              Another reason that NST sales are lagging is that B & N released a promotional model for Black Friday 2011. People bought this for $79 in the belief that they were getting the $99 NST. They were not. The B & N press release only stated that the promotional version "features a stylish white border." The NSTLE has a black and white case. The regular NST has an all-black case. If this cosmetic alteration were the only difference, that would be fine. Apparently, the hardware and software are not the same. I discovered this when I had to return my NSTLE because the the touchscreen malfunctioned. An employee told me that the Limited Edition has had many problems and that the regular version works much better. He is right.

              If an inherently defective product does not alienate customers, then other things might. One must buy the charging adapter separately. Is an adapter really so expensive to produce that the customer needs to spend an extra $10? If B & N can put an adapter in with a refurbished unit, then it can put one in with a new one. B & N's corporate policy is to replace defective Nooks only with refurbished ones. If one buys a new item, one is reasonable to expect a replacement for a defective item to also be new. This is called making the customer whole. A refurbished unit is not the same as a new unit. Who knows what has happened to the refurbished items? They are refurbished for a reason. Technical Support also gave the employee a hard time when he called to get the authorization to exchange the defective unit with another one. The employee had seen this problem before, so he found Technical Support's attitude to be tedious and unhelpful. The exchange was made, but I made some disturbing discoveries in the process. I certainly feel alienated and would think twice about getting another Nook of any type.

                • Re: B&N:  Why are NST sales lagging?

                  No, the $99 NST does not include the charging adapter. Read the description. (Scroll down to "In the Box.")

                   

                  At one time I think it did include the adapter, but no more.

                    • Re: B&N:  Why are NST sales lagging?

                      First Edition came with an adapter. Refurbished Simple Touches presently do come with them. I know both of these facts from personal experience. ONLY new Simple Touches do not have adapters in the package. When I realized that the refurbs have more accessories than the new ones, I found another reason why sales are slipping. Who wants to be bilked when he is already willing to pay full price? My updated post reflects this concern (see above).

                        • Re: B&N:  Why are NST sales lagging?
                          tmr4
                          The original NST was $139. When B&N dropped the price to $99 they removed the adapter, one would assume to not lose money at the reduced price. As for the limited edition NST having different hardware and software, I'd take a store employee's statements with a grain of salt. Either out of ignorance (probably) or outright lie, I've found store employees say whatever they think the customer believes about the situation. In your case this was that the limited edition version was a completly different model. Could be true, but it isn't very believable.
                      • Re: B&N:  Why are NST sales lagging?
                        RHWright

                        angin-segar wrote:
                        B & N's corporate policy is to replace defective Nooks only with refurbished ones. If one buys a new item, one is reasonable to expect a replacement for a defective item to also be new. This is called making the customer whole. A refurbished unit is not the same as a new unit. Who knows what has happened to the refurbished items? They are refurbished for a reason.

                        For the second time in as many posts/minutes: B&N is not doing anything that is not standard industry practice. And the refurbished units are as good or better than new. Do you not understand what the refurbishment process entails?

                         

                        Refurbs are put through a variety of QA steps to ensure they meet specifications. They are not necessarily even previously damaged or defective units that have been repaired. They could just be open box returns which can no longer be sold as new (by law in most states). Either way, damage/defects are repaired and even (supposedly) working units are gone over to make sure they are.

                         

                        So you really don't need to worry about "what has happened to it."

                         

                        But you're not really worried are you? You just feel the need to bitch.

                         

                        B&N (nor any other company) has the moral, ethical, or legal responsibility to make you "whole," whatever the hell that means.

                         

                        They have met their ethical and stated obligation to you by fulfilling their warranty/contract with you, which specific lets you know that they, at their discretion, can replace with a refurbished unit.

                         

                        And they can replace with new, if needed. It happened back with my N1E.

                         

                        So, please, get over yourself and this overarching sense of self-importance and entitlement.

                      • Re: B&N:  Why are NST sales lagging?

                        I think the NST would sell better if it were cheaper. I bought a NC last year, and I just bought a NST a few days ago because I am soooooo tired of having to constantly recharge it. Don't get me wrong, I LOVE my NC, the colors and magazines are great, surfing the web is a breeze, and my kids use it as a second computer, therein lies the problem. It has to be recharged every few hours like a laptop, so between my kids and I, sometimes I have to charge it every day. When I read about how long the battery life is, I decided to try it, and so far it is great. Anyway, getting back to how to increase sales, the NST is an e-reader in the purest terms, so I think if it were at or under $50 it would sell better. When it first came out, it was $150. Why on earth would anyone pay that for a small black and gray reader when I can get a mini ipad for just $100 more? For that extra money,I'm getting a lot more bang for my buck- youtube, apps, great internet, etc. So I think it just comes down to money: if I wouldn't have been able to catch it for $80, I wouldn't have bought it.

                          • Re: B&N:  Why are NST sales lagging?
                            Ya_Ya

                            ginger-maci wrote:

                            When it first came out, it was $150. Why on earth would anyone pay that for a small black and gray reader when I can get a mini ipad for just $100 more? 


                            Some people actually value reading and a pleasant reading experience.


                            Reading from a backlit screen isn't pleasant.  Reading eink is like reading a book, but without any of a paper book's cons.

                             

                            I think the N2E is easily worth $100; I'd buy it over a refurbed NOOK Color at the same price tomorrow if something happened to mine...

                              • Re: B&N:  Why are NST sales lagging?
                                Byteguy

                                As wonderful as it is (and it is wonderful), I think it's just that the majority of people have learned to look for "flashy."

                                 

                                Too many of my friends won't even look at the NST.  To them, it feels like they're being asked to look at a color TV versus a black-and-white TV (and a b&w that doesn't get all the channels).  They don't understand the fundamental difference between the two.  Those that do actually try an NST have bought one and love it.

                              • Re: B&N:  Why are NST sales lagging?
                                kamas716

                                ginger-maci wrote:

                                the NST is an e-reader in the purest terms, so I think if it were at or under $50 it would sell better. When it first came out, it was $150. Why on earth would anyone pay that for a small black and gray reader when I can get a mini ipad for just $100 more? For that extra money,I'm getting a lot more bang for my buck- youtube, apps, great internet, etc.



                                I think you pretty much answered your own question.  The NST is an eReader (for people who like to read) and the IPad, NC, NT, Kindle Fire, etc. do more Apps.

                                 

                                I don't want a bunch of Apps on my eReader.  I don't want to surf the web on my eReader.  It becomes too easy to get distracted.

                                 

                                I bought my wife a NT for her birthday because she wanted to read magazines (in color) and play games and surf the internet.  They work for us because we want to do different things with them.

                                  • Re: B&N:  Why are NST sales lagging?

                                    I have a Samsung Galaxy 10.1 Tablet and my N2E.  They each have their own purpose.  Anyone who doesn't appreciate the N2E for what it is shouldn't purchase one.

                                    I purchased my Galaxy because it was the best Android tablet I could find.  I purchased my N2E because it was the best e-reader I could find.  I won't purchase  a Nook Color nor would I consider purchasing the Nook Tablet.  I want best in class (and I won't consider an iPad either).

                                  • Re: B&N:  Why are NST sales lagging?
                                    moose_tracker

                                    ginger-maci wrote:

                                    ....When it first came out, it was $150. Why on earth would anyone pay that for a small black and gray reader when I can get a mini ipad for just $100 more? For that extra money,I'm getting a lot more bang for my buck- youtube, apps, great internet, etc. So I think it just comes down to money: if I wouldn't have been able to catch it for $80, I wouldn't have bought it....

                                    ___________________________________________________________________________________

                                     

                                    That is technology.. As technology improves the price of those without bells & whistles go down. Think of what Amazon sold it's Kindle for intially (either $250 or $350).. Now, I too at the time said "Yeah right.. Not me.. And waited for the price to be reasonable..  But people did buy it at that price due to it being the latest & greatest..

                                     

                                    My first computer was from Radio Shack.. I know it was over $1,000 and it was for two floppy disk drives and zero, zip, nada.. Memory.. All prompts were at the Dos level...  Would I spend $1,000 dollars now for that???   No way!!! 

                                     

                                    I kept on spending mucho bucks for technology advancement at that time, until I learned.. Don't buy the latest & greatest...  Wait until what you want, has it's price reduced to where you will buy in.

                                     

                                    Thus, I never got an ereader until this christmas.. Price was right due to the NC & NT, Kindles and other tablets on the market having brought the price into a resonable range, for an ereader.. And reasonable for the NT also.. That would have been a $600 or more ticket item, if it was offered at the same time the first Kindle was on the market for $250-$350...

                                     

                                    • Re: B&N:  Why are NST sales lagging?
                                      Nallia

                                      ginger-maci wrote:

                                      I think the NST would sell better if it were cheaper. I bought a NC last year, and I just bought a NST a few days ago because I am soooooo tired of having to constantly recharge it. Don't get me wrong, I LOVE my NC, the colors and magazines are great, surfing the web is a breeze, and my kids use it as a second computer, therein lies the problem. It has to be recharged every few hours like a laptop, so between my kids and I, sometimes I have to charge it every day. When I read about how long the battery life is, I decided to try it, and so far it is great. Anyway, getting back to how to increase sales, the NST is an e-reader in the purest terms, so I think if it were at or under $50 it would sell better. When it first came out, it was $150. Why on earth would anyone pay that for a small black and gray reader when I can get a mini ipad for just $100 more? For that extra money,I'm getting a lot more bang for my buck- youtube, apps, great internet, etc. So I think it just comes down to money: if I wouldn't have been able to catch it for $80, I wouldn't have bought it.


                                      It wasn't $150 when it first came out. It was $139. As for your question, I preordered one at the original sale price because it did exactly what I wanted it to do and it was worth the cost, to me. I have never regretted that purchase. I already had a NOOK Color, and an Android phone. I received an iPad as an anniversary gift from my husband in October. I have a 17.3" quad core laptop wth a terabyte of hard drive space, an i7 processor, and 6 GB RAM. My computing and tablet needs are already filled. I wanted a pure ereader and I got one.

                                      That you didn't find value in the NST at its original price doesn't mean that no one else did or should have. We all have different needs and different feelings as to what is worth paying for, when, and why.