13 Replies Latest reply on Feb 28, 2012 11:30 PM by Sun_Cat

    NT 8gb for those who wonder why

    seacitylady

      This was posted today a Wallstreet analyst

       
      "Barnes & Noble climbed 5 percent despite missing expectations on revenue and per-share earnings, as rising costs offset higher sales of both traditional books and digital books. But investors seemed encouraged that the bookstore chain, a survivor in an era that has felled competitors like Borders and Waldenbooks, plans to introduce a cheaper Nook to compete with Amazon's Kindle Fire. It's also been shifting store inventory away from books toward games, toys and other gifts, a strategy that seems to be paying off."
       
      The NT 8gb is a quick fix to an earnings problem & to avoid losing shareholder confidence that could cause stocks from tanking further. Was the easiet thing to do, no re-tooling, just an elimination & a new box. There was already a lot of consumer confusion between the NT & NC & many have not seen differences as significant enough to spend the extra $50. NC was a good candidate to sacrifice as it is getting a little long in the tooth & was probably slated for phase out in the future. This also allows them to preserve the $249 price tag for the NT. Hope they have something else up their sleeve because this is not the end. Getting into a price war with Amazon is a losing proposition. Amazon really does not have to do anything to retaliate. All they need to do is drop their price. They can do it because the KF is essentially subsidized product. & any loss is being offset by their increased sales in other areas. This is too bad as I think the BN has superior products. Overall, a very short-sighted move.. .
       
       
       
       
        • Re: NT 8gb for those who wonder why

          I agree it seems like a major step backwards...less memory and less RAM?  I mean...who buys a new computer to downgrade??  If they would just open the tablet to the full android market, they would have a hit as other than that, their product is far superior to Amazon's products.

            • Re: NT 8gb for those who wonder why
              flyingtoastr

              Grammaknits02 wrote:

              I agree it seems like a major step backwards...less memory and less RAM?  I mean...who buys a new computer to downgrade??  If they would just open the tablet to the full android market, they would have a hit as other than that, their product is far superior to Amazon's products.


               

              Who buys a new computer that isn't the ultra top of the line machine but makes some tradeoffs to lower the price?

              Its's most people.
                • Re: NT 8gb for those who wonder why

                  flyingtoastr wrote:

                  Grammaknits02 wrote:

                  I agree it seems like a major step backwards...less memory and less RAM?  I mean...who buys a new computer to downgrade??  If they would just open the tablet to the full android market, they would have a hit as other than that, their product is far superior to Amazon's products.


                   

                  Who buys a new computer that isn't the ultra top of the line machine but makes some tradeoffs to lower the price?

                  Its's most people.


                  Most people who can't think logically.

                • Re: NT 8gb for those who wonder why

                  Grammaknits02 wrote:

                  I agree it seems like a major step backwards...less memory and less RAM?  I mean...who buys a new computer to downgrade??  If they would just open the tablet to the full android market, they would have a hit as other than that, their product is far superior to Amazon's products.


                  Except at $200 for the lower horsepower Kindle Fire vs $250 for the higher horsepower Nook Tablet, no, they wouldn't.

                   

                  It would be a step backward if they took the Nook Tablet 16G off the market ~ but as it stands, it supports the sales of the Nook Tablet 16G, since instead of forcing people to say "this for $200 or that for $250", they allow people to say "this for $200 or that for $200" ... and then for those who do decide to go for the Nook Tablet, "... but more RAM and Storage than the Kindle for $50 more".

                   

                  And along with the $30 drop in the price of new Nook Colors to $170, the refurbished NC is down to $135.

                   

                  Amazon can't move the Kindle Fire substantially below $200 in the short term future, so the NC will be bracketed beneath the KF, and Amazon can't do much about that, since Amazon can't rewrite history and have a lower power previous model of the Fire that has already covered its R&D and establishment costs out of sales already to date.

                   

                  If Amazon introduces a higher powered big brother to the Kindle Fire (I dunno, the Kindle Blaze?), its got to aim to put out better performance than the Nook Tablet 16G at the same price. And if they take too long about it, the NT will have paid off enough of its development costs to bear a price cut leaving the new KF2 hanging out on the uncomfortable high side of the "range of budget media tablets" that was the NT's original problem ... the problem with the "high end of the budget class" is that there is always the low end of the next class up sitting there to try to poach your potential customers.

                   

                  It'll be great fun watching how this market shakes out over the year ahead.

                • Re: NT 8gb for those who wonder why
                  cgsmom

                  Actually, I am amazed at the number of people who buy without doing any research.  I have some friends that bought a Kindle Fire right after it came out.  When I told them that I was probably going to buy a Nook Tablet, they said "It costs too much."  When I replied that it has a faster processor, more ram, and a SD card slot, they were completely surprised. They did no reasearch, and just bought the cheaper one.

                   

                  I am no expert in business, but I hope BN knows what they are doing. Now that I have my Tablet, I want them to stay in business.

                    • Re: NT 8gb for those who wonder why

                      cgsmom wrote:

                      Actually, I am amazed at the number of people who buy without doing any research.  I have some friends that bought a Kindle Fire right after it came out.  When I told them that I was probably going to buy a Nook Tablet, they said "It costs too much."  When I replied that it has a faster processor, more ram, and a SD card slot, they were completely surprised. They did no reasearch, and just bought the cheaper one.

                       

                      I am no expert in business, but I hope BN knows what they are doing. Now that I have my Tablet, I want them to stay in business.


                      Price gets em, ecosystem keeps em. The majority that is. :smileywink:

                       

                      And in the ecosystem department, BN needs serious tweeking. :smileyfrustrated:

                       

                      1) Open the market to receive updates + new releases 7 days a week instead of the current only on thursdays, or bi weekly if thursday is missed.

                       

                      A healthy environment has new releases to jump on daily and have fun with, not a graveyard for 6 days


                      This is the biggest lesson from Apple, and one BN JUST DOESNT GET. For those of you that dont understand, BN releases approx 100 new apps on thursdays, generally. Whereas iTunes releases 100+ new apps per hour, and 1/4 are free or 'trials'.

                       

                      Amazon gets it just fine. Even RIM with the failing Playbook. In the morning if nothing strikes your fancy, you can check back in a few hours for a nice surprise !

                       

                      To Barnes & Noble - Question : Does the world shut down for 6 days and stay open only on a thursday? How about you try that as a company, and let us know how it turns out ! In case you misinterpreted the Bible I will set you straight, you work for 6 days and rest one. Got it ?

                       

                        • Re: NT 8gb for those who wonder why
                          geertm

                          Mrs_Gatz wrote:

                          cgsmom wrote:

                          Actually, I am amazed at the number of people who buy without doing any research.  I have some friends that bought a Kindle Fire right after it came out.  When I told them that I was probably going to buy a Nook Tablet, they said "It costs too much."  When I replied that it has a faster processor, more ram, and a SD card slot, they were completely surprised. They did no reasearch, and just bought the cheaper one.

                           

                          I am no expert in business, but I hope BN knows what they are doing. Now that I have my Tablet, I want them to stay in business.


                          Price gets em, ecosystem keeps em. The majority that is. :smileywink:

                           

                          And in the ecosystem department, BN needs serious tweeking. :smileyfrustrated:

                           

                          1) Open the market to receive updates + new releases 7 days a week instead of the current only on thursdays, or bi weekly if thursday is missed.

                           

                          A healthy environment has new releases to jump on daily and have fun with, not a graveyard for 6 days


                          This is the biggest lesson from Apple, and one BN JUST DOESNT GET. For those of you that dont understand, BN releases approx 100 new apps on thursdays, generally. Whereas iTunes releases 100+ new apps per hour, and 1/4 are free or 'trials'.

                           

                          Amazon gets it just fine. Even RIM with the failing Playbook. In the morning if nothing strikes your fancy, you can check back in a few hours for a nice surprise !

                           

                           


                          B&N does not develop apps. B&N relies on third party developers registering as Nook developers and creating Nook version of their apps.

                          Unless B&N's approval process is a bottleneck (I have no idea if that is the case) they probably get no more apps from developers than those 100 a week. Otherwise they would release them (at least that is how it seems to me).

                            • Re: NT 8gb for those who wonder why

                              It is true that B&N does not develop the apps but relies on developers to create or modify apps for the NT.  Why is that?  Because B&N made choices in designing the NT and its software the affect its compatibility with "off the shelf apps."  The lack of apps is, at least in part, because of B&N's decisions and cannot be laid at the feet of the developer community.

                               

                              Of course B&N don't want people using the Amazon AppStore.  I get that.  Also, it is not a simple process to be licensed for the Android Market, though B&N probably has the resources to figure it out if they wanted to.  But, the walled garden approach only works if you have a "garden" with a gazillion apps.  Otherwise, the limit on apps will limit the market for the device. 

                               

                              It doesn't need to be complicated for B&N, the Nook Tablet is good enough that they could sell an "open" version for $XX more.  I would have paid $300 for this hardware, access to the Amazon and Adroit Markets, and an unlocked bootloader.  I would also continue to buy my books from B&N. 

                               

                              The new tablet is a good business move. Like the Kindle Fire, it is a high powered reader that can be used as a tablet too.  Now,  B&N, open up your premium tablet and let everyone win.

                              • Re: NT 8gb for those who wonder why
                                TnTexas

                                geertm: B&N does not develop apps. B&N relies on third party developers registering as Nook developers and creating Nook version of their apps.

                                Unless B&N's approval process is a bottleneck (I have no idea if that is the case) they probably get no more apps from developers than those 100 a week. Otherwise they would release them (at least that is how it seems to me).

                                 

                                From past comments in various discussions here from people who seem to be in the know, they have (or at least started out with) some pretty restrictive requirements for anyone wanting to put an app in their store, and their communication with the applicants was atrocious. The conclusion was that that was a pretty bad move on their part, one that they either haven't changed or haven't really recovered from.

                                 

                                flyingtoastr: The idea that BN only pushes new apps or updates on Thursdays is an utter myth. Hell, I just had 3 new updates pop yesterday for me.

                                 

                                Updates seem to come any day of the week, but I've only seen new apps appear in the store on either Thursday or Friday. They don't put out new apps every day of the week.

                                 


                                 

                                 

                                 

                                 

                                 

                                 

                                 

                                 

                                 

                                 

                                 

                                 

                                 

                                 

                                 

                                 

                                 

                                 

                                 

                                 

                            • Re: NT 8gb for those who wonder why

                              cgsmom wrote:

                              Actually, I am amazed at the number of people who buy without doing any research.  I have some friends that bought a Kindle Fire right after it came out.  When I told them that I was probably going to buy a Nook Tablet, they said "It costs too much."  When I replied that it has a faster processor, more ram, and a SD card slot, they were completely surprised. They did no reasearch, and just bought the cheaper one.

                               

                              I am no expert in business, but I hope BN knows what they are doing. Now that I have my Tablet, I want them to stay in business.


                              After I received my NOOK Tablet as a gift in December, I attended a NOOK Discussion at my local B&N store.  All of the attendees were over 50 years of age.  Most of them were there to learn how to use their NOOK Tablets.  Only one had a smaller model, but most of them believed that the devices in their hands were simple e-readers.

                               

                              At that meeting, and again about a week later, I took a look at the NOOK display just inside the front entrance.  I also spoke to the sales person, and to a couple of potential customers.

                               

                              What became apparent to me was that B&N was positioning the NT as an e-reader, not as a tablet computer.  If the market believes that these devices are essentially all the same, and with limited capabilities, then price becomes the primary factor in a purchase decision.  RAM, CPU power and non-volatile memory are important considerations when purchasing a computer, but not so much when purchasing a simpler device like an e-reader.

                               

                              Unless B&N begins a much stronger market education effort to tell potential buyers that this is really a tablet computer, then those buyers will not be willing to pay extra for features they don't believe are beneficial.

                               

                              That being said, as long as B&N continues to restrict the use of the NT so that it behaves more like an e-reader and less like a tablet, it appears that the new product with its new price point and less memory will impact the market share of the NOOK Tablet.  B&N must be careful who they compete with.  It is usually not a good idea to compete with your own product line.  :smileytongue:

                            • Re: NT 8gb for those who wonder why

                              According to this, an official Twitter app is slated for today. We're probably just a few hours away from the refresh...patience! :-)

                               

                              http://www.theverge.com/2012/2/21/2815223/twitter-updated-for-android-and-ios-kindle-fire-and-nook-tablet-apps