4 Replies Latest reply on Mar 17, 2012 4:11 PM by flyingtoastr

    Google descending to B&N level ?


      I'm surprised I haven't seen this discussed here before, so here goes:


      If you have rooted your B&N device (NC or NT), or have a regular Android device, you may have noticed that in the last week or two, the "Android Market" has been renamed "Play Store".  Similarly, "Google Books" has been updated and renamed "Play Books", "Music" has been renamed "Play Music", and "Videos" has been renamed "Play Movies".


      I can understand "Play Music" and "Play Movies", but "Play Books"????  Is Google going to concentrate on animated books for kids??? Are all of the mobile devices out there going to be targeted primarily to kids and bored adults?


      Of course, the fact that most devices these days come with two cameras (with one facing the user) should have been a hint to me:  We've been in a "now generation" for some time, and now we're in the "me generation".  eMail has been supplanted by text messaging, Twitter, and Facebook.  Compact, easy-to read web pages have been replaced by Adobe Flash (and competitive high-bandwidth equivalents) renderings with jumping figures and obnoxious sounds.  I thank God for the "mute" button on my "media" keyboard ...


        • 1. Re: Google descending to B&N level ?

          I noticed the change, but I haven't taken the time to see what is offered there.  My assumption was that the word "Play" was the new name for the market and not a description of the material for sale.  But, now I am curious and will check it out later.

          • 2. Re: Google descending to B&N level ?

            I understand the contempt for Google Play -- it was an extremely stupid "upgrade" IMNSHO and it just reinforces the recent editorial claiming Larry Page has destroyed Google -- but how is it "descending to B&N level"?

            • 3. Re: Google descending to B&N level ?

              Omnigeek wrote:

              ...t how is it "descending to B&N level"?

              In the sense of making it seem like most of the apps are for "playing".  It seems to many here, that a significant target of B&N color Nooks, is games and apps for kids, with precious little development/improvement on apps for serious users (eg, backup/restore).


              Now, even though Google doesn't restrict apps, the new title "Play Store" implies that it's mostly games as well.  In fact, where should a new Android user who is unfamiliar with the old name ("Market"), look for business apps?  Why, right there in the "Play Store", of course.


              Sometimes I wonder if some of the changes we see in consumer electronic products (and this seems especially so in Microsoft product changes), aren't decided by 23-year-old "marketing managers".


              I mean, why replace a descriptive name of "Android Market" for one that is bound to cause confusion???


              • 4. Re: Google descending to B&N level ?

                DeanGibson wrote:

                I mean, why replace a descriptive name of "Android Market" for one that is bound to cause confusion???


                It's actually less confusing when you consider the entire package.


                Right now Android has a major identity crisis with average consumers. Not only are the different OEM's making their own GUI forks, but you have severe fragmentation in the actual Android ecosystem, especially with the rise of Amazon and BN. The success of the Android tablet developers who have brought "bundled" experiences with their own content stores heavily integrated with the devices (and the abject failure of the more generic Android tablets) have forced Google to rethink how it's branding the Android ecosystem.


                This is the big step. Google wants you to understand when you buy a "Google Play Device" that you're buying into the Google universe. You're going to get all your content - books, movies, music, and apps - from the Google branded store that works with whatever Google Play Store devices you own. It's all about creating a consistant market to reduce the confusion as these forked Android (but not really Android) tablets continue to eat up market and mind share.


                As Larry Page has said, Google wants to make it very clear that you're buying into their ecosystem when you buy a generic Android tablet. Android is too big a net (since it encompasses closed ecosystems like Amazon and BN) to continue that marketing push, but the Google name isn't.