44 Replies Latest reply on Feb 21, 2011 5:49 AM by JohnP51

    I'm bracing for more pricing whines

    Doug_Pardee

      With Borders closing about 200 (or maybe 275, from the latest reports) bookstores over the next six weeks, there are going to be a lot of printed books being sold at discount prices. Maybe I'm just being cynical — who, me? — but I expect we'll be seeing a lot of "I can get the hardcover (or paperback) for a lot less than the e-book" postings.

       

      Here in the L.A. basin, the closures are hitting hard. Nationally, Borders is closing about 200 out of about 500 superstores, or about 40%. In the greater LA area, 18 out of 30 (60%) are being closed, by my count. In my own little corner of the world, 4 out of 5 Borders superstores (80%) are closing. That's going to be a lot of books being sold at clearance.

       

      Added: Why are so many stores closing here? My guess: high real estate prices mean high lease prices and high labor prices, but the books sell for the same prices as elsewhere. It's got to be harder to have a profitable Borders store here than in an area where real estate prices are more sane.

       

        • Re: I'm bracing for more pricing whines

          I got an email this morning saying that a lot of ebooks were going to be priced at 1.99.

          • Re: I'm bracing for more pricing whines

            I got an email this a.m. from Boarders CEO; in which he just stated that they are filling for Chapter 11 bankruptsy however; would continue to grow and yada yada.... that their ebooks would be guaranteed by Kobo etc. They didn't say anything about stores closing or pricing obviously however; I imagine like you say that there will be a lot of books being sold cheap and I imagine a ton of complainers on here complaining about ebook prices. We have a Boarders here in St. Louis, MO I'm not sure if it's closing or not I haven't heard. I don't shop there much. I say buy the hard copy of the book for the steep discount and call yourself a happy camper!

             

            Again... JMHO!

              • Re: I'm bracing for more pricing whines

                 


                Wrking21 wrote:

                I got an email this a.m. from Boarders CEO; in which he just stated that they are filling for Chapter 11 bankruptsy however; would continue to grow and yada yada.... that their ebooks would be guaranteed by Kobo etc. They didn't say anything about stores closing or pricing obviously however; I imagine like you say that there will be a lot of books being sold cheap and I imagine a ton of complainers on here complaining about ebook prices. We have a Boarders here in St. Louis, MO I'm not sure if it's closing or not I haven't heard. I don't shop there much. I say buy the hard copy of the book for the steep discount and call yourself a happy camper!

                 

                Again... JMHO!


                Borders published a list of stores they'd be closing; amongst other places you can find it here. You can also just use their store locator, and you'll note stores which are closing in the results will be appropriately marked.

                 

                 

                In your case, of the 8 stores within 25 miles of St. Louis, MO, 2 will be closing: the ones in Ballwin and Chesterfield.

                  • Re: I'm bracing for more pricing whines

                     


                    Coanda-1910 wrote:

                     

                    Borders published a list of stores they'd be closing; amongst other places you can find it here. You can also just use their store locator, and you'll note stores which are closing in the results will be appropriately marked.

                     

                     

                    In your case, of the 8 stores within 25 miles of St. Louis, MO, 2 will be closing: the ones in Ballwin and Chesterfield.


                     

                    Oh noes!  My Whitehall, PA store is closing.  But it looked and felt cheap... like a dirty Walmart.

                     

                     

                • Re: I'm bracing for more pricing whines
                  Ya_Ya

                  Oy vey.  This is going to be a fun few months.

                   

                  Finding the silver lining - since "my" Border's is on the list, I'm going to keep an eye for the sales and pick up as many books for our nephews at a discount as I can.  :smileysad:

                   

                   

                  • Re: I'm bracing for more pricing whines
                    Sardonicus

                    I wonder if there is a more appropriate venue for "whining" (a.k.a.posting an opinion) than on a forum labeled "NOOKbook discussion".:smileyindifferent:

                     

                    I also wonder:  Is whining about whining considered whining?

                     

                    Either way, I'm braced!:smileyhappy:

                      • Re: I'm bracing for more pricing whines
                        krisket

                         


                        Sardonicus wrote:

                         

                        I also wonder:  Is whining about whining considered whining?

                         


                        Isn't whining about whining metawhining? Seems popular around here...just sayin'...:smileywink:

                         

                          • Re: I'm bracing for more pricing whines

                            I guess at times I have seen a DTB for less than an eBook, but I also have yet to be invited into a B&N to grab free book after free book after free book like they have invited me to with my Nook.

                             

                            I have had Jim Tressel's 'The Winners Manual' on my I want to buy it lost for 3-4 years.  shock, suddenly it is FREE for like 2 weeks, bam, got it on my Nook.  I have actually heard a lot of good things about the "Beer is Proof..." book.  I home brew and am very into beer.  BAM it is free last week.

                             

                            Meanwhile I have found A LOT of eBooks cheaper than the paperback on B&N.  SURE I did not also go to target, meijer, maybe a 1/2 price books to see if it was cheaper there too, but I am not spending 45 minutes trying to save $2.00 MAYBE.

                             

                            You have to look at the overall picture.  between the $5.00 sales, and the free books, and the TONS of $0.99 deals etc I bet I can get 50 GOOD books (ones I would really consider reading) for maybe $20.00 at most.  do that at a real book store - bet you can't

                             

                            BTW, in the middle of all this, I did not get a eReader to save money anyway.  I got one because I love the idea of having a bnch of books on a single thin device.

                             

                            finally, I will leave the whole market conversation out of this, but suffice to say if you go into applebee's and they charge you $1.89 for a coke, it really does not cost them $1.89 for the coke.  AND they coke they give you for $1.89 (carbonated from machine) is CHEAPER to them then the same coke you can get via a vending machine in a bottle that is more expensive to produce.  this happens all the time.  all the time

                        • Re: I'm bracing for more pricing whines

                          It's a shame that Borders is closing approximately 40% of their superstores. :smileysad:

                          • Re: I'm bracing for more pricing whines

                            And why shouldn't people voice their disatisfaction that the digital version, which is cheaper to produce and distribute, and which requires giving up all priviledges of fair-use including sharing, giving away, and reselling, is more expensive than the physical version?

                             

                            Shouldn't the loss of utility described above be coupled with a reduction in price of equivalent value?

                              • Re: I'm bracing for more pricing whines
                                Ya_Ya

                                 


                                drafnel wrote:

                                 

                                Shouldn't the loss of utility described above be coupled with a reduction in price of equivalent value?


                                Is that the way anything in capitalism works?

                                 

                                  • Re: I'm bracing for more pricing whines
                                    Nevermore1

                                    We only have one location closing in my immediate area and that one is across the street from a major shopping mall that has a 2 story BN in it (the Borders is also a PITA to get in to so it's really no surprise they are closing it).  I received the e-mail from Borders this am as well that says the usual stuff - we are open for business, we are still taking GC's, rewards program is still in effect, blah, blah, blah....

                                     

                                     

                                    • Re: I'm bracing for more pricing whines

                                       


                                      Ya_Ya wrote:

                                       


                                      drafnel wrote:

                                       

                                      Shouldn't the loss of utility described above be coupled with a reduction in price of equivalent value?


                                      Is that the way anything in capitalism works?

                                       


                                       

                                      Are you trying to point out that cost does not directly affect price?  Or that producers price their products at a point that they think the market will bear?

                                       

                                      What does that have to do with my subjective question about whether you think ebooks should be priced significantly less than their physical book counterparts?

                                       

                                      I'm sure you realize by now that I do think that ebooks should be priced significantly less.  I have assessed the value of the ebook and of the physical book.  I am playing my free-market capitalism part by refusing to purchase ebooks at their current price point because I think they provide too little value compared to the value and utility provided by the physical book.  Isn't that the way capitalism works?

                                       

                                        • Re: I'm bracing for more pricing whines
                                          Ya_Ya

                                           


                                          drafnel wrote:

                                           

                                          Are you trying to point out that cost does not directly affect price?  Or that producers price their products at a point that they think the market will bear?

                                           

                                          What does that have to do with my subjective question about whether you think ebooks should be priced significantly less than their physical book counterparts? 


                                           

                                          I was pointing out that cost has little to no affect on price.  You're question was an objective "Shouldn't the loss of utility described above be coupled with a reduction in price of equivalent value?"  I was merely pointing out that No, it shouldn't.  That's not the way it works.

                                           

                                          Your question was not "Do you people FEEL this way?"  Your question was an objective "Isn't this how it should be?"  If our system of pricing correlated cost to price, you'd be objectively correct.  Since it doesn't, you're objectively wrong.  Subjectively, your position makes sense, but apparently the market does not agree as people are buying at the current prices, and in ever-increasing numbers.

                                           

                                          It's a waste of intellectual energy to pose questions such as yours. Feel free to do it, but I generally try to avoid banging my head into the wall.  

                                           

                                          I make decisions about what things are worth to me - if that's what they're selling at I buy them.  If it's not, I don't buy.  I don't bother wasting my energy trying to figure out why or ask other people if they agree with me.  If they did, the prices would be lower and I would have bought.  :smileywink:

                                           

                                          [As an aside, multiple sources have pointed out that only about 12% of a DTB's selling price is related to physical production, storage and distribution.  So, if we're talking about costs, ebooks are underpriced, not overpriced.  As I rarely shared, never sold and only gave books away to avoid throwing them away, ebooks have very little less value to me than DTBs.  In some ways, they have more.]

                                            • Re: I'm bracing for more pricing whines

                                              @Ya_Ya

                                               

                                              Well, I guess we disagree on most points, except the idea that cost doesn't dictate price and that each person bases their purchasing decisions on their own personal valuation.

                                                • Re: I'm bracing for more pricing whines
                                                  frantastk

                                                  I think part of the problem comes from people browsing in their bookstores and seeing a dtb priced at, say, $4.99. Then see the e-book is $6.99 and come here and complain that e-books are way more expensive then the dtb, not taking into account that that $4.99 book was sitting on the bargain table. Should publishers/book sellers lower their e-book prices to the lowest dtb version of that book? I mean if B&N ends up with a bunch of one title and puts them all on clearance I don't think it's reasonable to expect they will lower the e-book price to be below the dtb just because they had to put it on sale to get rid of it.

                                                   

                                                  Personally, I buy an ebook because it's worth it to me, whether it be $20 or $2 depends on the book. Okay, I've never bought an ebook for $20 and would probably have to save up for a couple months to be able to fit it into my budget. I buy books for the content not the format. I never sold or lent my dtbs so it's not any different to me.  

                                                   

                                                  With a lot of Borders stores closing their doors I think we'll definitely be seeing some good sales on paper books from them. If we had any Borders near here closing I would definitely be stocking up for my kids.

                                                   

                                                  Fran 

                                              • Re: I'm bracing for more pricing whines
                                                KingAl

                                                drafnel wrote:

                                                 


                                                Ya_Ya wrote:

                                                 


                                                drafnel wrote:

                                                 

                                                Shouldn't the loss of utility described above be coupled with a reduction in price of equivalent value?


                                                Is that the way anything in capitalism works?

                                                 


                                                 

                                                Are you trying to point out that cost does not directly affect price?  Or that producers price their products at a point that they think the market will bear?

                                                 

                                                If the consumer is willing to pay more, then of course the producers will charge more. Looking at the NY TImes bestseller lists, consumers are willing to pay $19.99 (e.g. Ken Follett's latest book).

                                                 

                                                 

                                                I'm sure you realize by now that I do think that ebooks should be priced significantly less.  I have assessed the value of the ebook and of the physical book.  I am playing my free-market capitalism part by refusing to purchase ebooks at their current price point because I think they provide too little value compared to the value and utility provided by the physical book.  Isn't that the way capitalism works?

                                                 

                                                Yes, and if enough people agree with you, then the price will come down. However, you can't complain if enough people are purchasing at the high price.

                                                 


                                                 

                                            • Re: I'm bracing for more pricing whines
                                              Sardonicus

                                              drafnel wrote:

                                              And why shouldn't people voice their disatisfaction . . . ?

                                               


                                               

                                              They shouldand they can.  Those that don't like it can scroll past it . . .

                                              and then whine about it.:smileyindifferent:

                                               

                                               


                                              drafnel also wrote:

                                               

                                              Shouldn't the loss of utility described above be coupled with a reduction in price of equivalent value?


                                              Ha!

                                              Life ain't fair like that.

                                              All of the other chatter about Agency Five restrictions, server maintenance/3G costs, etc.  is just globes of darkness. 

                                               

                                              As long as we pay, prices will stay where they are.  Or rise.

                                              If  (Don't hold your breath) buyers stop buying . . . ,

                                              If  enough buyers stop buying, sellers will adapt.

                                               

                                              Ifnot. . . whining's allowed.:smileyhappy:

                                                • Re: I'm bracing for more pricing whines
                                                  Colleen_Rose

                                                  I do not think it is so much whining.  There have been numerous threads with posts like "I refuse to pay more for an e-book than a dtb". Cool - more power too you, but keep in mind, most on the board have heard it before.  It is not like all of the sudden I am going to think "wow some stranger on a message board is not willing to pay more, maybe I should do the same thing."  They are entitled to their opinion, but I would rather they search out existing threads and post there.

                                                    • I'm just happy this is all we have to whine about!
                                                      Sardonicus

                                                      Colleen_Rose wrote:

                                                      . . . but keep in mind, most on the board have heard it before.  . . .  They are entitled to their opinion, but I would rather they search out existing threads and post there.


                                                       

                                                      So an expression of concern or dissatisfaction should only be heard once per message board?  Twice How many?  :smileysurprised:

                                                       

                                                      Suppose a newbie Nookie registers tomorrow and immediately searches for "ebook pricing" and accesses all that has been written before.  Should they then never post their take on it?  Since it has been said before, should they just swallow their frustration because we have "heard it before"?:smileysurprised:

                                                       

                                                      Suppose the newbie Nookie posts on "existing threads" as you'd "rather".  Wouldn't that bring the thread back to the top?  And then. . .  wouldn't all of us who have "heard it before" be exposed to their "whining" anyway?:smileysurprised:

                                                       

                                                       

                                                      (If anyone has ever - in the history of these boards :smileywink:- already said what I've just said, I apologize.:smileyhappy:)

                                                       

                                                        • Re: I'm just happy this is all we have to whine about!
                                                          Colleen_Rose

                                                          In a perfect wolrd - I would moderate all message boards and get to make all those decsions. Until that time I guess I will have to deal with whining about book prices; customer service problems; I derserve an upgrade and/or free extended warranty; and I didn't do my research on the product so B&N sucks posts. :smileysad:


                                                          Sardonicus wrote:

                                                          Colleen_Rose wrote:

                                                          . . . but keep in mind, most on the board have heard it before.  . . .  They are entitled to their opinion, but I would rather they search out existing threads and post there.


                                                           

                                                          So an expression of concern or dissatisfaction should only be heard once per message board?  Twice How many?  :smileysurprised:

                                                           

                                                          Suppose a newbie Nookie registers tomorrow and immediately searches for "ebook pricing" and accesses all that has been written before.  Should they then never post their take on it?  Since it has been said before, should they just swallow their frustration because we have "heard it before"?:smileysurprised:

                                                           

                                                          Suppose the newbie Nookie posts on "existing threads" as you'd "rather".  Wouldn't that bring the thread back to the top?  And then. . .  wouldn't all of us who have "heard it before" be exposed to their "whining" anyway?:smileysurprised:

                                                           

                                                           

                                                          (If anyone has ever - in the history of these boards :smileywink:- already said what I've just said, I apologize.:smileyhappy:)

                                                           


                                                           

                                                      • Re: I'm bracing for more pricing whines

                                                        @Sardonicus

                                                         

                                                        I'm in complete agreement on both points. :smileyhappy:

                                                      • Re: I'm bracing for more pricing whines

                                                         


                                                        drafnel wrote:

                                                        And why shouldn't people voice their disatisfaction that the digital version, which is cheaper to produce and distribute, and which requires giving up all priviledges of fair-use including sharing, giving away, and reselling, is more expensive than the physical version?

                                                         

                                                        Shouldn't the loss of utility described above be coupled with a reduction in price of equivalent value?


                                                        You can no that because one gives up those things  just ignore the benefits of the ebook format. Does not the benefits of the format offset some or all (depending on the individual) the cons?

                                                         

                                                        • Re: I'm bracing for more pricing whines

                                                          drafnel wrote:

                                                          And why shouldn't people voice their disatisfaction that the digital version, which is cheaper to produce and distribute, and which requires giving up all priviledges of fair-use including sharing, giving away, and reselling, is more expensive than the physical version?

                                                           

                                                          Shouldn't the loss of utility described above be coupled with a reduction in price of equivalent value?


                                                          and so it begins! :smileysad:

                                                        • Re: I'm bracing for more pricing whines

                                                          @Doug_Pardee

                                                           

                                                          I'm sure you're right.  Personally, I don't think I'll comment on pricing again until we find out next month what's going to happen to the Agency Model.  Everything that could be said had been said several times, and is searchable.

                                                           

                                                          Besides, I just paid $12.99 for an eBook when the paperback is going for $11 and change, so I'd be consigned to the Outer Darkness by the "I WON'T PAY MORE THAN $9.99 CROWD!!!" anyway, if they found out about it.  :smileyvery-happy:

                                                           

                                                          Here in Chicago the Borders situation is similar to LA, and probably for the same reasons.  Of 23 stores within 25 miles of my front door, 12 are closing with the bankruptcy; as posted yesterday that understates the case, because it doesn't count the "stealth" closings in December and January that weren't included on the "complete" list.

                                                           

                                                          On the Good News side of the ledger, the local store (within walking distance -- an unfamiliar concept in LA, I know, but work with me here) had dodged the bullet.  For now. :smileyhappy:

                                                          • Re: I'm bracing for more pricing whines

                                                            The closest Borders to me closed a few years ago, I was totally bummed as I used to buy tons of kids books for my children there, it was fun to go in and let them pick out a book for themselves, I suppose I miss that part.  Unfortunately, there are no close bookstores to me anymore, they've all closed.  We have found a half price bookstore about 45 minutes from us that is really great, but I have to admit that if I want a book, whether it be in ebook or physical format, if I want it bad enough I'll pay whatever for it, lol.  If I look in nookbooks and find it, I buy it, I don't then go and see how much it is in paperback or hardcover.  I bought the nook for numerous reasons, and one reason was to not have so many books laying around collecting dust :smileyhappy:

                                                              • Re: I'm bracing for more pricing whines

                                                                 


                                                                OneCraftySAHM wrote:

                                                                The closest Borders to me closed a few years ago, I was totally bummed as I used to buy tons of kids books for my children there, it was fun to go in and let them pick out a book for themselves, I suppose I miss that part.  Unfortunately, there are no close bookstores to me anymore, they've all closed.  We have found a half price bookstore about 45 minutes from us that is really great, but I have to admit that if I want a book, whether it be in ebook or physical format, if I want it bad enough I'll pay whatever for it, lol.  If I look in nookbooks and find it, I buy it, I don't then go and see how much it is in paperback or hardcover.  I bought the nook for numerous reasons, and one reason was to not have so many books laying around collecting dust :smileyhappy:


                                                                Exactly you not only tell producers what you want but how much you want it by the price you are willing to pay for it.

                                                                 

                                                              • Re: I'm bracing for more pricing whines

                                                                 


                                                                Doug_Pardee wrote:

                                                                 

                                                                Added: Why are so many stores closing here? My guess: high real estate prices mean high lease prices and high labor prices, but the books sell for the same prices as elsewhere. It's got to be harder to have a profitable Borders store here than in an area where real estate prices are more sane.

                                                                 


                                                                Depends on the volume the store is doing. If the location with higher rent has a large enough volume of sales it can be more profitable then a location with lower rent. The higher rent has be offset by the fact that the location is going to get more people in the check out line.

                                                                 

                                                                  • Re: I'm bracing for more pricing whines
                                                                    LarryOnLI

                                                                    I have purchased (as opposed to downloaded for free) 12 B&N eBooks (I refuse to say NOOKBooks, I think that is a ridiculous marketing name).

                                                                     

                                                                    For each of these purchases I read the description of the book, considered reviews, and/or recommendations. I then looked at the price of the book and being a very cheap person, decided whether I really wanted to spend the listed amount of money for the book based on my evaluation of how much I would enjoy reading it.

                                                                     

                                                                    In NO CASE did I even consider looking up the price of a DTB version of the book, since what I wanted was an eBook and the DTB price had no place in my evaluation.

                                                                     

                                                                    So as a result I have no idea weather I paid more, the same, or less than the DTB for each of the books I purchased.

                                                                     

                                                                    NOR DO I CARE!

                                                                     

                                                                    Now back my book (has anyone noticed how much easier it is to read a NOOK at work without getting caught by the boss, than a DTB).

                                                                     

                                                                      • Re: I'm bracing for more pricing whines
                                                                        swan480

                                                                         


                                                                        LarryOnLI wrote:

                                                                         

                                                                        In NO CASE did I even consider looking up the price of a DTB version of the book, since what I wanted was an eBook and the DTB price had no place in my evaluation.

                                                                         

                                                                        So as a result I have no idea weather I paid more, the same, or less than the DTB for each of the books I purchased.

                                                                         

                                                                        NOR DO I CARE!

                                                                         

                                                                         

                                                                         


                                                                        Amen!

                                                                         

                                                                        I tend not to buy many ebooks over $9.99, but not being an all-is-black-or-white kind of person, I don't have a hard-and-fast rule about that.  Some books I am willing to pay more for.  Some I am not.  Being a writer, I don't expect good work to come free or cheap, and I know that printing expenses are not the only things that figure into the cost of a book.  I can't afford to pay top dollar for all the books I want to read, but I have no interest in bankrupting the publishing industry, either.  So how much I am willing to pay for a book depends on how badly I want to own it.

                                                                         

                                                                         

                                                                        I also agree with whoever indicated that all the whining about prices has to do with a misplaced sense of entitlement.  Some people have never given up the idea that everything on the Internet is or should be free.  Online does NOT equal free to produce!  If you want free books, go to the library.

                                                                        • Re: I'm bracing for more pricing whines
                                                                          KingAl

                                                                           


                                                                          LarryOnLI wrote:

                                                                           

                                                                          In NO CASE did I even consider looking up the price of a DTB version of the book, since what I wanted was an eBook and the DTB price had no place in my evaluation.

                                                                           

                                                                          So as a result I have no idea weather I paid more, the same, or less than the DTB for each of the books I purchased.

                                                                           

                                                                           


                                                                          I agree. Whenever people complain that they won't buy a nookbook because it is more expensive than the DTB, I'm tempted to ask them whether they would buy it if the price of the DTB increased to more than the nookbook.

                                                                           

                                                                            • Re: I'm bracing for more pricing whines
                                                                              JohnP51

                                                                              And another thing. What svengali convinced so many people that $9.99 was a fair price for an ebook. But one cent more was too much? 

                                                                                • Re: I'm bracing for more pricing whines
                                                                                  Desert_Brat

                                                                                   


                                                                                  JohnP51 wrote:

                                                                                  And another thing. What svengali convinced so many people that $9.99 was a fair price for an ebook. But one cent more was too much? 


                                                                                   

                                                                                  ROFL, I have to wonder how much this stems from the used car commercials of old with their wacky huckster salesmen. Some of it still hangs on. If it's only $9.99, then it can legally be advertised as less than $10. You'll see this all the time, but the prices usually end in 5, like $9.95.

                                                                                    • Re: I'm bracing for more pricing whines

                                                                                       


                                                                                      Desert_Brat wrote:

                                                                                       


                                                                                      JohnP51 wrote:

                                                                                      And another thing. What svengali convinced so many people that $9.99 was a fair price for an ebook. But one cent more was too much? 


                                                                                       

                                                                                      ROFL, I have to wonder how much this stems from the used car commercials of old with their wacky huckster salesmen. Some of it still hangs on. If it's only $9.99, then it can legally be advertised as less than $10. You'll see this all the time, but the prices usually end in 5, like $9.95.


                                                                                       

                                                                                      I think it comes from the Kindle - they had a big marketing push when the Kindle was first getting established talking about how all NYTimes bestsellers they carried were only $9.99 in ebook format. Since Amazon made such a point of $9.99 and not a cent more in their advertising, customers began to think of that as the appropriate price-point for ebooks.

                                                                                       

                                                                                      As for why Amazon chose $9.99 instead of $10, it's just consumer psychology. I know nobody likes to think they would be stupid enough to fall for that sort of gimmick, but several studies have concluded that small-ticket items priced so the first digit is lower tend to sell significantly better, even if the actual price difference is negligible.

                                                                                        • Re: I'm bracing for more pricing whines
                                                                                          JohnP51

                                                                                          I mean in here. The herd of whiners that have spread through our pasture have the mindset that they won't pay more than $9.99 for an ebook. Who programmed that into them? 

                                                                                            • Re: I'm bracing for more pricing whines
                                                                                              sygram

                                                                                               


                                                                                              JohnP51 wrote:

                                                                                              I mean in here. The herd of whiners that have spread through our pasture have the mindset that they won't pay more than $9.99 for an ebook. Who programmed that into them? 


                                                                                               

                                                                                              It's still Amazon and the Kindle ebook pricing when it came out.  Everyone heard that price and it just 'stuck' in the subconscious.

                                                                                               

                                                                                              My problem with pricing isn't so much being stuck on the 9.99 price point, it's all the horrid editing and formatting I've seen in far too many ebooks.  Errors that are in the ebook but not the DTB.

                                                                                               

                                                                                              I see a need for publishers and think they should get a fair price because of the work involved in the industry outside of the actual printing and it's associated costs.  When I see improvement in the quality of the product I will be more willing to pay a higher price.

                                                                                                • Re: I'm bracing for more pricing whines
                                                                                                  JohnP51

                                                                                                   


                                                                                                  sygram wrote:

                                                                                                   


                                                                                                  JohnP51 wrote:

                                                                                                  I mean in here. The herd of whiners that have spread through our pasture have the mindset that they won't pay more than $9.99 for an ebook. Who programmed that into them? 


                                                                                                   

                                                                                                  It's still Amazon and the Kindle ebook pricing when it came out.  Everyone heard that price and it just 'stuck' in the subconscious.

                                                                                                   

                                                                                                  My problem with pricing isn't so much being stuck on the 9.99 price point, it's all the horrid editing and formatting I've seen in far too many ebooks.  Errors that are in the ebook but not the DTB.

                                                                                                   

                                                                                                  I see a need for publishers and think they should get a fair price because of the work involved in the industry outside of the actual printing and it's associated costs.  When I see improvement in the quality of the product I will be more willing to pay a higher price.


                                                                                                   

                                                                                                  Okay. I got it now.

                                                                                                   

                                                                                                  Speaking of pennies, I'm old enough to remember when penny candy was really penny candy. For 10 cents, you could buy enough penny candy to get sick on.:smileyvery-happy: And I'm only talking as far back as the 60's.

                                                                                          • Re: I'm bracing for more pricing whines

                                                                                             


                                                                                            JohnP51 wrote:

                                                                                            And another thing. What svengali convinced so many people that $9.99 was a fair price for an ebook. But one cent more was too much? 


                                                                                            "A penny saved is a penny earned."  :smileyvery-happy:

                                                                                             

                                                                                              • Re: I'm bracing for more pricing whines
                                                                                                swan480

                                                                                                 


                                                                                                ABthree wrote:

                                                                                                 


                                                                                                JohnP51 wrote:

                                                                                                And another thing. What svengali convinced so many people that $9.99 was a fair price for an ebook. But one cent more was too much? 


                                                                                                "A penny saved is a penny earned."  :smileyvery-happy:

                                                                                                 


                                                                                                A saying that was coined when a penny could actually buy something...

                                                                                                 

                                                                                                • Re: I'm bracing for more pricing whines
                                                                                                  KingAl

                                                                                                  ABthree wrote:

                                                                                                   


                                                                                                  JohnP51 wrote:

                                                                                                  And another thing. What svengali convinced so many people that $9.99 was a fair price for an ebook. But one cent more was too much? 


                                                                                                  "A penny saved is a penny earned."  :smileyvery-happy:

                                                                                                   


                                                                                                  Very true, especially since it now costs more than a penny to make one...