Hmmm...I'll have to add this to my report I did a couple of weeks ago. I wrote about the ebook market and I'll make an update to my report. Thanks!
I think Amazon's Kindle showing a tiny dip is curious to me (if I read this right). However, totally expected the NOOK numbers. SMH.
Some stats surprised me, e.g., I thought the share of ebook buying would have increased more than it did and comprise a larger share of the book-buying pie than it does.
Some stats did not surprise me at all, e.g.,
The survey also found that the percentage of e-book buyers who own an Android phone took a big leap in 2014. Thirty-three percent of e-book buyers said they owned an Android phone in 2014, up from 9% in 2013. Apple’s iPhone still was the digital reading device owned by most e-book buyers, but its share in 2014 rose by only two percentage points over 2013 (consumers could select more than one device). The iPad’s share also rose by two percentage points in the year. Dedicated e-reader ownership declined in the year, with 21% of e-book buyers saying they owned a Kindle e-reader, down from 25% in 2013; 9% of e-book buyers owned a Nook device, down from 12%. E-book buyers also showed slightly less interest in Amazon’s tablet, the Kindle Fire, with its share dropping by one percentage point in 2014, to 23%. - source: E-books Gained, Online Retailers Slipped in 2014
There's a study out today that states that young Americans (millennials, not teens, as per the study) prefer print over ebooks. No surprise there either, though some of the conclusions seem a little sketchy.
They claim millennials are not sharers, but that more millennials would buy ebooks if they could be shared...which makes no sense, because if millennials don't like to share things, sharing wouldn't be an actual factor in the decision to buy or not buy an ebook. So...maybe they need to do a better job of analyzing their data.
I wonder why "Android" and "Samsung Galaxy Tab" aren't considered to be in the same category? Technically, "NOOK" should be in there as well, although I could see separating the NGTS from the previous models.
I'm still dubious about drawing too many conclusions from these surveys. Ebooks are still often priced higher than paperbacks, which will matter a lot for certain demographics, and the publishers are still making ebooks a pain in the ass to use. I don't think these results spell success or failure for ebooks.