[Read a few posts in this meme. You'll get the drift. Then add your own appropriate catchphrases, images, and videos ripped from the silver screen (and other pop culture sources).]
In this context, "open the books" means to expose, make transparent, or pull the curtain:
Founder of OpenTheBooks.com Adam Andrzejewski appeared on the John Stossel Special "Innovation Nation." The segment discusses the founding of the nationally leading transparency website and award winning mobile application, and the impact in Illinois of our discoveries. In the week, that followed the airing of the show, over 80,000 people came to OpenTheBooks.com or downloaded our Open The Books mobile app for their cell phones.