Geez, BN, someone's sleeping at the switch over there. Superbowl kickoff time is 6:30 PM Eastern Time, leaving plenty of room for reading and shopping beforehand. Moreover, not everyone actually watches the game. Bad weather may have reduced attendance at Superbowl parties, and some congregants are more interested in friends, food, advertisements, and the halftime performance than in the game itself. In other words, B&N seem to have fumbled a golden opportunity to promote Superbowl-themed wares.