rolled out the Dash Button on March 31, 2015. It's not an April Fool's Day joke or hoax, but some think it should be.


What's a Dash Button?  In's own words:


Place it. Press it. Get it.

Dash Button comes with a reusable adhesive and a hook so you can hang, stick, or place it right where you need it. Keep Dash Button handy in the kitchen, bath, laundry, or anywhere you store your favorite products. When you're running low, simply press Dash Button, and Amazon quickly delivers household favorites so you can skip the last-minute trip to the store.


Popular brands and products

Choose from favorite household brands. Select your favorite pack sizes. See selection


I wonder whether's development team was inspired by the Adobe Marketing Cloud commercial?


Difference is (sez Amazon):

How it works

Dash Button is simple to set up. Use the Amazon app on your smartphone to easily connect to your home Wi-Fi network and select the product you want to reorder with Dash Button. Once connected, a single press automatically places your order. Amazon sends an order alert to your phone, so it's easy to cancel if you change your mind. Unless you elect otherwise, Dash Button responds only to your first press until your order is delivered.


There's no Dash Button for media, as media titles are not products one uses up and then replenishes exact duplicates of repeatedly as one does detergent and personal care products, although I'm surprised there isn't a Dash Button for serialized books, movies, and TV shows that would permit consumers to order the next in series releases. I'm also surprised there aren't Dash Buttons for spices, vitamins, and more varieties of addictive products than coffee (see Maxwell House Dash Button), such as booze, confections, sweet drinks, and tobacco products; I wonder if Amazon proposed offering Dash Buttons for addictive consumables but was prohibited from doing so by the FDA.


Dash Buttons have invoked mixed reactions:, e.g., see:


The Dash Button was lampooned soon after its release. For example, see this cartoon:  Low Latency 125: Dash problems - CNET.