"hoopla Adds Ebooks and Comics, Develops 'Action View' Technology for App" | Library Journal

Last week hoopla digital, the streaming media service for libraries developed by Midwest Tape, announced the addition of ebooks and comics to its platform. The initial selection features thousands of titles from publishers including IDW, RosettaBooks, Chicago Review Press, Dundurn Press, and Tyndale House, which will join hoopla’s catalog of more than 300,000 streaming movies, television shows, music albums, and audiobooks. Jeff Jankowski, co-founder of Midwest Tape, said that hoopla is in negotiations with several other publishers and will be announcing additional ebook and comic content in the coming weeks.


Regardless of format, all content is discoverable and viewable through the hoopla app for Android, Apple iOS, and Kindle Fire tablets and mobile devices.


“It’s one app doing everything,” Jankowski told LJ. “In the retail world, it takes five apps. You’ve got an app that’s a comic book reader, one that’s an ereader, one that’s a music player, one that’s a movie player, and one that’s an audiobook player. What we’re trying to do is give libraries a real competitive advantage” by offering patrons a single app to access multiple digital formats. To enhance the reading experience of the new comics content, the app includes a new “Action View” feature that enables readers to view and navigate comics page-by-page or panel-by-panel.


  • Learn more at Hoopla (digital media service) - Wikipedia, the free encyclopedia
  • This is nice to know.  Several libraries I belong to subscribe to Hoopla, and though I've downloaded the app to my devices, I haven't yet used it.  Now, I will.
  • Next step:  if only Axis360/AxisReader, Kindle, and NOOK would follow suit by offering one app for all media.