Somewhere in these bookclubs.barnesandnoble.com forums, I once read an old post wherein someone wondered:

Is the Read In Store option exclusive to NOOK devices?

 

And, in a different context - We've got a new NOOK! - AnitaInTN (for whom Read In Store is clearly a deal sweetener) observed on  September 4, 2015:

The better screen is attractive (vs. GT4 line), but the real sell is memory and SD card + I do like the "Read in Store".  (RIS being a reason to go with this one vs. the plain Samsung S2 at Best Buy, etc.)

 

The reply to both posters resides at B&N Cafe | Barnes & Noble, under "Reasons to Visit the Cafe":

Read in Store

Download the Nook app or visit any Barnes & Noble store with your NOOK in hand, and read entire NOOK Books Free with FREE Wi-Fi®

In other words:

No, the Read In Store benefit is NOT restricted to NOOK device-owners. Read In Store is available on non-NOOK devices, too, via the NOOK app (so no, AnitaInTN: RIS is NOT a reason to go with "this one vs. the plain Samsung S2 at Best Buy, etc.).

 

Maybe I have a cynical and dirty mind, but connecting those three dots (the two forum posts and Barnes & Noble's above-cited reason to visit the B&N cafe) evoked a flood of four thoughts. I've shared three below. (Maybe you can guess the fourth.*)

  1. A mixed sports metaphor: How does BN benefit by bringing more bench warmers in-store without exacting more skin in the game?
  2. An adage, equally applicable in love and battles-for-business: Why buy the cow, when you can get the milk for free?
  3. A signature Maury Show segment (which I deplore!), replete with suspenseful anticipation, and the inevitable reactions of the soon-to-be-tearful accusers and the off-the-hook accused, when Povich announces:"You are NOT the father!"

 

*Stumped about #4?  It's: no glove, no love. (Translation: No NOOK app or device, no Read In Store access.)

 

UPSHOT:

 

If I were B&N's Empress of eBook strategy or Duchess of Digital Media, I'd yank B&N's head outta the sand and take action to convert non-buying, Read In Store bench warmers and browsers into buyers. If B&N wants to benefit from my brilliant thoughts about how to do so, then they can PM me a consulting proposal.